Hello Friends ~
WOW! Things have certainly changed, haven’t they? I hope that you all are staying safe and healthy. As a dental coach for many different teams, I have spent countless hours helping them prepare to start seeing patients once again.
I understand that some offices have already reopened and others are awaiting their start back dates. Regardless of the status of your office, even with all the changes to dentistry, one thing remains the same – your patients want to know you care, your community appreciates your support, and your employees need to know that you are taking steps to ensure their safety and that they’ll have a job to return to.
The Leadership, Management, and Marketing Tips and Ideas that I am sharing for the month of May will work whether your office is open or closed. Ready? Here you are: (I crammed a lot of ideas in here so surely you will find at least one thing you can implement. Haha)
Dental Office Leadership, Marketing, and Practice Management Tips and Ideas for May:
Leadership Tips and Ideas –
“Developing excellent communication skills is essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.” — Gilbert Amelio
Communication: If your office is temporarily closed, please stay in touch with your employees. Check-in on them with a telephone call or text. Schedule regular team meetings – these can be held virtually from the safety of their homes via Zoom and other platforms. Don’t assume they know what’s going on, don’t assume they’re comfortable returning to work. Create together a plan for returning back to work.
If your office has already reopened, daily morning huddles are a must, and regular team meetings important. Schedule in advance your monthly team meetings for the year. If we don’t make time to effectively communicate it often doesn’t happen.
See: Tips and Ideas for Successful Monthly Dental Team Meetings and Dental Office Morning Huddle Agenda Tips and Ideas
Here is a fun idea for your team – May 15th is National Pizza Day – If you are back to work, bring in pizza for the team. If you are still at home, have pizza delivered to your employees’ homes as a special treat. Plus, you’re helping to support local businesses.
Learn how to lead your team, creating greatness based on high-performance expectations and principles. Produce more, Collect more, Stress-less, and have more Fun!
Schedule your complimentary no-obligation 30-minute coaching consultation today at firstname.lastname@example.org.
Dental Marketing Tips and Ideas –
Theme: National Smile Month “We Always Go The Extra Smile”
Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)
Goal: Bring in New Patients, Increase Production & Exceed Patients Expectations
Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.
Patients earn entries for Facebook engagement, FB reviews, Google reviews, and for referring new patients.
Videos – Share videos on Instagram, Facebook, and Google about what you’re doing to help keep your patients safe during this time and what they can expect as far as changes when they come in for the scheduled appts. Reassure them that just as you always have – their safety is your top concern. Share with them what you’re doing to help them smile healthier.
Community Opportunities: This month makes it very easy to build relationships with some of the local businesses. Specifically, your Nurses, Police Officers, and Teachers.
During the month of May you have:
Teacher Appreciation Week: 4-8
National Nurses Day and Week: 6-12
National Police Week: 10-16
See here: Dental Office Appreciation Ideas for Teachers, Nurses, and Police Officers for some ideas on how you can celebrate and acknowledge these amazing people in your community.
May is Save Your Tooth Month and Root Canal Appreciation Week: 3rd – 9th and Root Canal Appreciation Day: 11th
What can you do with that? Share with your patients in person or via your social media platforms the importance of saving their natural teeth. Explain what root canal procedures are and how they help.
National High Blood Pressure Education Month
Are you consistently taking your patients’ blood pressure? If not, now is a great time to start.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.
Dr. __ and our team are not only interested in your oral health but your overall health. We take every precaution necessary to ensure that you will leave happy and healthy. We look forward to seeing you soon at your next appointment!
Practice Management Tips & Ideas:
Friends, if you do not know what your office numbers look like, or how many of your active patients are unscheduled, or how many patients were canceled and not yet rescheduled during COVID, and so many other important key practice indicators; please take note of what those numbers look like. This will help you reopen your practice with a baseline to work from and guide you. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge.
Social Media Post Ideas to Improve Engagement during the month of May
Side Note: Now more than ever it is important to stay connected with your patients (and the community) via your social media platforms and Google My Business. Don’t overthink it. Have fun with it. In addition to posts and pictures, create some brief videos to share as well.
Drinking Water Week: 3rd-9th (Share the dental health benefits of drinking water)
World Laughter Day: 3rd (We all can use more laughter!)
National Piercing Day: 16th (Share risks of oral piercings)
Eat More Fruits & Vegetables Day: 21st
National Taffy Day: 23rd (Best and Worst Candy for Your Teeth)
National Senior Health & Fitness Day: 29
World No-Tobacco Day: 31
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Keep Smiling and Stay Healthy!!
Yours for Greater Success,