For the month of January I am going to share ideas to help you grow your practice via your office social media platforms. (You’ll find that many of the ideas can easily be used to exceed your patients expectations during their visits to the office as well as to engage with local businesses in your community.)
If you’re looking for Dental Office Management and Leaderships Tips & Ideas for January 2022 Visit Here: January Management & Leadership Ideas
Social media platforms such as Facebook, Twitter, Google My Business, LinkedIn, Instagram, Pinterest, Snapchat, Tik Tok, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly. You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression. Just like with reviews on your Google listing you want reviews/recommendations from your patients on your office Facebook page too.
How Can Social Media Help Your Practice? Here are just a few ways…
- Build relationships between your office team and potential new patients
- Stay in Touch with your Active and Inactive Patients
- Increase your Online Presence
- Learn what your patients/potential patients want
- Improve Community Involvement
- Manage and Increase your Online Reputation
- Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
- Excellent Dental Education Tool
Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.
Do you find the tips & ideas that I share helpful to your practice? It would make my day to hear from you! Please take a second to leave a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you!!
Here are several social media content ideas for you to use during the month of January to help encourage engagement…
(Note: If you struggle with regularly posting content to your office social media platforms – I can help you with that.)
The Golden Globes and the Grammy’s are in January: Do a “match the famous smile to the celebrity” contest on Facebook and/or Instagram for your patients and the community for a chance to win a gift card or gift basket.
I’m Not Going To Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore! You can help them!
National Hot Tea Month
National Soup Month
National Cheese Lovers Day: 2
Cigarettes Are Hazardous to Your Health Day: 11
National Bagel Day: 15
Belly Laugh Day: 24
National Peanut Butter Day: 24
Dental Drill Appreciation Day: 26
Fun at Work Day: 28
Bubble Wrap Appreciation Day: 31
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to firstname.lastname@example.org and I will send you an invite to follow. This way, you won’t miss a single idea.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
Wishing you the very best January!
Yours for Greater Success,
~Betty (Dental Coach)