Hello, Friends ~
December is the last month of your final quarter for 2019.
What does December typically look like in your dental practice? Schedules jammed with patients trying to use their remaining dental insurance benefits before they expire? Patients breaking their appointments same-day because they’re too stressed out or financially strapped to think about going to the dentist? What about you and your employees – do you mentally check out thinking about your time off for the holidays? Or is it just another stress-free and perfectly productive month? Haha – you have months like that, right? 😉
Regardless of what December usually looks like in your office – take some time now to plan for how you will keep/get a full and productive schedule all month long without any extra stress. I know that we can’t control the schedule 100% because well you know… life happens. However, we certainly can plan to end the year on a happy note.
I put together a few dental leadership, marketing, and management tips and ideas to help you do just that.
Marketing Tips & Ideas
Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.
Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.
Oftentimes, local print & TV news will pick up these types of stories. (Especially around the holidays.)
Educational Opportunity: National 12-hour Fresh Breath Day: 12th –Create a few short videos for your social media platforms about the possible causes of bad breath as well as some tips and remedies to keep their breath smelling fresh.
Practice Management Tips & Ideas
Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.
Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
December is a great time for Special offers on Electric Toothbrushes
Cosmetic Dentistry Opportunity:
Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.
Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.
Leadership Tips & Ideas
December is National Write a Business Plan Month – Plan now to make 2020 your Best Year Ever! Meet as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, and office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!
Note: If you struggle with implementing your leadership, practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.
~ Social Media Post Ideas to Improve Engagement ~
National Cookie Day: 4th
National Cotton Candy Day: 7th
Short Girl Appreciation Day: 21st (Shortest day of the year)
National Thank you note day: 26th
Bacon Day: 30th
Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building, and/or office cleaning/organizing.
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Yours for Greater Success,