Dental Tips and Ideas for the Month of August 2018

Dental Tips and Ideas for the Month of August 2018

Hello Friends,

While we are still very much enjoying summer, as a mother of two school-aged children (and as of last week a brand new puppy!) I’m forced to start preparing for the Back-to-School season.

However, for your dental practice, this is a great time to educate the community on the importance of good dental health for their children as well as for the teachers.

Here are some ideas to help make the back-to-school season fun for the community and profitable for your dental office.

betty hayden consulting august dental marketing ideas

Dental Tips and Ideas for the month of August…

Theme:  Back-to-school with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Promotion, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tip and ideas.
  • Share social media and blog posts with dental health tips for children.
  • Promote special offers just for teachers and students during August.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.

See more Dental ideas for teachers and schools here: Dental Marketing Ideas for your local School District

More tips and ideas for August …

Sneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th – I’m serious; it’s a real day in August! While you probably don’t want to visit your patient’s homes during the night, you can easily have a basket of zucchini at the office for your patients’ to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors’ porch during the night.

patient appreciation gift idea zucchini

Dr. Bruyere & Team celebrating “Sneak Some Zucchini Onto Your Neighbor’s Porch Night “

Another fun & easy give-away for your patients or referring doctors:

S’mores Day: 10th – Give away little S’mores making kits – “We need s’more patients like you!”  

we need smore patients like you

Just a few of the creative ways you can exceed your patients expectations with this sweet treat…

(See this Pinterest Board for S’more Ideas) 

August 1 -7 – Simplify Your Life Week: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

~ Social Media Post Ideas to Improve Engagement ~

National Fresh Breath (Halitosis)  Day: 6th

International Lefthander’s Day: 13th

Kiss and Make Up Day: 25th

National Matchmakers Day: 31st (ask for referrals)

What are you planning for August? Feel free to share your plans with me.

Did you enjoy these ideas that I shared with you? If yes, would you please kindly recommend me on Facebook? I would GREATLY appreciate it. Thank you!

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty

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Dental Ideas for National Ice Cream Month

Dental Ideas for National Ice Cream Month

Hello Friends,

“Eating Ice Cream Shouldn’t Hurt.” This is your slogan for the month of July. (For more tips and ideas for the month of July, see July Dental Marketing and Practice Management Tips and Ideas )

Why? July is National Ice Cream Month and Close to 50% of American’s suffers from or experiences tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.

Your product/service feature for July is Desensitizing Agents to treat tooth sensitivity.

A marketing plan that requires little time, minimal to no extra cost and will boost production and exceed your patients (and potential patients) expectations!

summer dental ideas

This is what you do:

Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

Promotion Ideas

Now you may not have many of your patients speaking up to say they’re suffering from tooth sensitivity when they eat cold treats or drink cold beverages.

Simple fix; team members wear buttons that say: Eating Ice Cream Shouldn’t Hurt

Your patients are sure to ask questions about the buttons. What an easy way to open up a discussion about tooth sensitivity.

Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.

ice cream month dental ideas

There you have it, a simple and delicious summer dental marketing idea.

If you would like to purchase further ideas on how to implement the Ice Cream/Tooth Sensitivity campaign such as how to handle patients that are concerned about insurance coverage and fees for desensitizing agents and ways to advertise this campaign or perhaps would prefer a different marketing campaign for the month, please contact me today atbhaydenconsulting@gmail.com.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review on GOOGLE and/or FACEBOOK

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Hello Friends,

The month of May brings many wonderful opportunities to reach out to more people in the community. Here is why:

Teacher Appreciation Week: May 6-12

National Nurses Week: May 6-12 

National Hospital Week: May 6-12

National Police Week:  May 13-19 

Dental Marketing Tips and Ideas for May from Betty Hayden Consulting

This is a great opportunity for dental offices to reach out to the teachers, nurses, and police officers in their community.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Pull a report with any patients that are school teachers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest. Invite the community to nominate their favorites. The winner receives FREE teeth whitening and a certificate stating they won for the favorite teacher/nurse/officer contest.

You could easily ask for donations from local businesses to add to the winning prize.

Within the medical community, a few special weeks are coming up: National Nurses Week – May 6th -12th/ National Hospital Week: May 6-12 / National Nursing Home Week: 13-20 Use this opportunity to reach out to the nurses at local doctors offices, clinics, hospitals, and nursing homes, etc. using the appreciation ideas as listed above.

 Social Media Post Ideas to Improve Engagement:

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community.

PTA Teacher Appreciation Week:7-11

National Nursing Home Week: 13-20 (Starts Mother’s Day to Saturday)
National Police Week:  13-19 

School Principals’ Day: 1

No Homework Day: 6

Nurses Day or National RN Recognition Day: 6

Student Nurse Day: 8  

National Teacher Day: 8 (

Receptionists Day: 9  (Second Wednesday)
School Nurse Day: 9

International Nurses Day: 12 

There are so many ways to celebrate teacher appreciation, police officers, and nurses week in your dental office. If you’re looking for more marketing and practice management ideas for the month of May, please visit here: Dental Tips and Ideas for May

Wishing you all a very happy and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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