Dental Patient Reactivation and Reappointment Tips and Ideas

Dental Patient Reactivation and Reappointment Tips and Ideas

Hello Friends,

Have you scheduled for some R & R in the new year? No, I’m not talking about rest & relaxation (although, you definitely want to schedule for that 😉 ) – the R & R that I am referring to is your patient reactivation and reappointments.  Why is this so important?

Because when your patients are healthy – your practice is healthy.  For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2020 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no-obligation consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Today, I’d like to help you tackle one of those struggles… your inactive and unscheduled patients. Let’s reactivate all of your patients that haven’t been in for one year or longer and schedule your active patients that are currently unscheduled.

Betty Hayden Consulting Dental Patient Reactivation Letter and ideas

The start of the new year is a great time to make a plan for reactivating and reappointing your patients…. (attack that File Cabinet…or computer patient database!)

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active.

The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation. You should be tracking both your pre-appointments and your re-appointments.  This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.

Quick Side Note: Friends, if you do not know what your office numbers look like, or how many of your active patients are unscheduled, and so many other important key practice indicators; please take note of what those numbers look like. That is the only way to successfully grow your practice. You need to know where you’re at currently to know what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.

Now, back to Reappointments and Reactivations…

Control the Schedule – Same-day cancelations attempts and broken appointments must be handled effectively. The goal is to greatly reduce the number of same-day schedule changes and for the appointments that you can’t save be sure to reschedule them while the patient is still on the phone. (Unless of course, they’re a habitual offender!) See more tips here: How to Reduce Same Day Dental Appointment Cancellations and No Shows

However, if for whatever reason your inactive patient database is growing (you are tracking this, right?) – take steps now to welcome those patients back into the schedule. You can start by reaching out to them with a We Miss You reactivation letter and email.

If you would like a sample letter that you can customize to your practice for your patients – feel free to request one at bhaydenconsulting@gmail.com.

Some suggestions for your letter are:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

I hope that these tips and ideas are helpful to you.

I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.    Thank you very much!!

Friends, schedule some R & R and make it a GREAT Year!

Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, and Pinterest

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Dental Office Tips and Ideas for March

Dental Office Tips and Ideas for March

Hello, Friends ~

The month of March is the final month of your first quarter. Make it count – spend some time reviewing your numbers, your plans for how to reach your goals, and ways to continually improve your office during the year. With March being Employee Spirit Month it’s also a great month to celebrate your dental team! (Well, isn’t every month a great month to celebrate your team?)

Note: March is an especially important month for any of you that typically struggle with your schedule during the month of September (AKA Sucktember). Be sure to pre-appoint your March hygiene patients for their 6-month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appt. while they are there in the office.)

 Here are a few Practice Management and Marketing Ideas for March to get you started:

Dental Marketing and Practice Management Ideas from Betty Hayden Consulting

~ Practice Management Tips and Ideas ~

National Dentists Day: March 6th   – Spend today celebrating the awesome dentists’ in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages with a message of appreciation.

National Dental Assistants Recognition Week: 3rd-9th – This is the week to celebrate your hard-working assistants! Be sure to take a picture(s) of your assistants to post on your social media pages with a message of appreciation.

Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!

SEE A Happy Dental Team is not just a dream! and Dental Team Building Activities, Reward, and Incentive Tips and Ideas

Hygiene Continuing Care Opportunity ~

National Cleaning Week: 24 – 30th – Take advantage of the theme for this week by sharing hygiene continuing care email & text reminders with your patients that are due for their appointments. Be sure to include posts on your social media pages too.

~ Dental Marketing Tips & Ideas for the month of March ~

Theme: Tropical Luau

Product/Service Feature:  Teeth Whitening

Tagline: “Smiles So Bright You’ll Need To Wear Shades!

Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.

Remind your patients that gift certificates are available!

Educational Opportunity –

National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease.  A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

~ Social Media Post Ideas to Improve Engagement ~

Employee Appreciation Day 1st

World Compliment Day 1st

Oreo Cookie Day 6th

Daylight Savings Time 10th

Lips Appreciation Day 16th

Spring 20th

Kick Butts Day 20th

Spinach Day 26th

What are your plans to make March a great month?

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today.  If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Tips and Ideas for the Month of August 2018

Dental Tips and Ideas for the Month of August 2018

Hello Friends,

While we are still very much enjoying summer, as a mother of two school-aged children (and as of last week a brand new puppy!) I’m forced to start preparing for the Back-to-School season.

However, for your dental practice, this is a great time to educate the community on the importance of good dental health for their children as well as for the teachers.

Here are some ideas to help make the back-to-school season fun for the community and profitable for your dental office.

betty hayden consulting august dental marketing ideas

Dental Tips and Ideas for the month of August…

Theme:  Back-to-school with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Promotion, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tip and ideas.
  • Share social media and blog posts with dental health tips for children.
  • Promote special offers just for teachers and students during August.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.

See more Dental ideas for teachers and schools here: Dental Marketing Ideas for your local School District

More tips and ideas for August …

Sneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th – I’m serious; it’s a real day in August! While you probably don’t want to visit your patient’s homes during the night, you can easily have a basket of zucchini at the office for your patients’ to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors’ porch during the night.

patient appreciation gift idea zucchini

Dr. Bruyere & Team celebrating “Sneak Some Zucchini Onto Your Neighbor’s Porch Night “

Another fun & easy give-away for your patients or referring doctors:

S’mores Day: 10th – Give away little S’mores making kits – “We need s’more patients like you!”  

we need smore patients like you

Just a few of the creative ways you can exceed your patients expectations with this sweet treat…

(See this Pinterest Board for S’more Ideas) 

August 1 -7 – Simplify Your Life Week: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

~ Social Media Post Ideas to Improve Engagement ~

National Fresh Breath (Halitosis)  Day: 6th

International Lefthander’s Day: 13th

Kiss and Make Up Day: 25th

National Matchmakers Day: 31st (ask for referrals)

What are you planning for August? Feel free to share your plans with me.

Did you enjoy these ideas that I shared with you? If yes, would you please kindly recommend me on Facebook? I would GREATLY appreciate it. Thank you!

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty

Please follow and like us: