November 5, 2020 by bettyhayden

Dental Office Social Media Platform Tips and Content Ideas

Hello Friends,

Facebook, Instagram, and Snapchat, Oh My! So many Social Media Sites – Enough to wonder, why? (and maybe wanna cry). Seriously, don’t we have enough work each day at the office to keep us plenty busy?

It is quite busy that is true; however, Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more “can” help to build your dental practice.

How Can Social Media Help Your Practice? Here are just a few ways…

Build relationships between your office team and potential new patients
Stay in Touch with your Active and Inactive Patients
Increase your Online Presence
Learn what your patients/potential patients want
Improve Community Involvement
Manage and Increase your Online Reputation
Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

Acknowledging comments and likes on your posts.
Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?

If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

what to post to your dental office social media platforms betty hayden

Here are some quick ideas for you:

Dental Health Tips
Dental Emergency Instruction
How to Videos/link to YouTube
Testimonials/Reviews
Health Tips
Office Contest Information
Trivia Questions
Fill in the Blank statements
Quotes (Motivational, Funny and/or Inspiring)
Community News (Events, weather, sports news, etc)
Team Member News (work anniversaries, family news, etc)
Patient News
Product & Service Information
News/Photos about Dental Continuing Education Events/Classes
Employee Spotlight
Before and After Smiles
Pictures of team members having fun and being silly
Acknowledge all “likes” and “comments” on your posts
Share local business posts to your social media pages
Comment and like other businesses posts
Ask your audience to please share your page with their friends & family
Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…” Whatever you say, saying a change in schedule is better than saying cancellation.

A few more tips…

Vary the times you post or share on your social media sites.
Don’t spam with too many posts in a day.
Occasionally boost your Facebook posts.
Use Facebook and Instagram Ads
Invite your patients to check-in on your office page.
If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
Ask your patients to please review your office on Google and recommend you on Facebook. (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)

Here, I will show you here how simple it really is to ask for reviews and recommendations: Did you enjoy these tips and ideas? I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Easy, right? (I can’t wait to receive that verbal sunshine from you! Hearing your thoughts about the complimentary ideas that I share each month makes my day! Thank you!)

Are you following my complimentary dental leadership, marketing, and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address to bhaydenconsulting@gmail.com and I can send you a link to subscribe. This way, you won’t miss a single idea!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

March 7, 2017 by bettyhayden

Dental Marketing Ideas for April

Hello Friends,

How is your first quarter looking? Are you on track to reach or exceed your production, collection, and new patient goals? I hope so.

Now is a great time to make plans to make your second quarter even better.

~ Dental Marketing Ideas for April ~

April is National Garden Month – So let’s think and talk about the month of April and how we can use gardening & spring flowers to market your practice and exceed your patient’s expectations.

Here are some ideas for you:

Theme: Spring Flowers

Focus: Implants and/or Oral Cancer Screenings (See: April is Oral Cancer Awareness Month)

Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

A Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patient’s referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂

Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

For awesome ideas for flower seed packaging/presentation visit my Pinterest board HERE

A few more ideas…

Baseball – Opening Day ~ Dress in your cities baseball team attire/colors and take pictures to post on social media pages– invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)

~ Educational Opportunity ~

Stress Awareness Month ~ Stress can impact your dental health. Share tips on how to de-stress and protect your smile. Or, for some, going to the dentist can be a stressful experience. Share ways that your office helps to make dental visits comfortable and stress-free.

~ Social Media Post Ideas to Improve Engagement ~

National Fun Day: 1

Vitamin C Day: 4

No Housework Day: 7

Grilled Cheese Sandwich Day: 12

National Stress Awareness Day: 18

National Garlic Day: 19

Take Our Daughters & Sons to Work Day: 27

Sense of Smell Day: 29

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

January 31, 2017 by bettyhayden

Dental Marketing and Practice Management Ideas for March

Hello Friends,

The month of March is your opportunity to end the first quarter of 2017 stronger than ever. If you haven’t done so already, put down in writing your practice management and marketing plans for March. Here are a few ideas to help get you started…

~ Dental Practice Managment Ideas ~

Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!

See How to Improve your Dental Office – Happy Team

National Dental Assistants Recognition Week: 5-11

Educational Opportunities…

National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

National Sleep Awareness Week: 5-11 Sleep Apnea and Snoring Treatments. (Approximately 50 to 70 million American adults suffer from sleep disorders.)

Hygiene Continuing Care Tip…

National Cleaning Week: 26th/4-2 (Last Week) – Encourage your past-due hygiene patients to come in. Offer special incentives such as % off teeth whitening or complimentary adult fluoride.

March is an especially important month for any of you that typically struggle with the appointment schedule during the month of September. Be sure to pre-appoint your March hygiene patients for their 6-month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appointment while they are there in the office.)

~ Dental Marketing Ideas ~

Product/Service Feature: Teeth Whitening

Theme: Tropical Luau

Tag line: “Smiles So Bright You’ll Need To Wear Shades!“

Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.

Remind your patients that gift certificates are available!

National Write A Letter of Appreciation Week: 1-7

Send appreciation cards to your favorite loyal patients, your favorite referring doctors, and your favorite local businesses.

~ Social Media Post Ideas to Improve Engagement ~

Dr. Seuss Day: 2

Daylight Savings Time Begins: 12

Kick Butts Day: 16

Red Nose Day: 24

Spinach Day: 26

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of March.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas via email each month? If not, please FOLLOW today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too.

If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

October 26, 2016 by bettyhayden

Social Media and Your Dental Practice

Hello Friends,

Pinterest and Facebook and Twitter, Oh My! Social Media Sites – Enough to wonder, why?

Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice.

How Can Social Media Help Your Practice? Here are just a few ways…

Build relationships between your office team and potential new patients
Stay in Touch with your Active and Inactive Patients
Increase your Online Presence
Learn what your patients/potential patients want
Improve Community Involvement
Manage and Increase your Online Reputation
Great Way to Advertise Special Events and Office Specials
Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is the engagement. Just posting to your sites will not effectively engage your audience.

You effectively engage (build relationships) by;

Acknowledging comments and likes on your posts.
Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.)
Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
Be real – share information, pictures and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.

If not, I happen to love working with social media as a dental marketing source. Contact me today bhaydenconsulting@gmail.com to set up your complimentary consultation.

Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.

Here are some quick ideas for you:

Dental Health Tips
Dental Emergency Instruction
How to Videos/link to YouTube
Health Tips
Office Contest Information
Trivia Questions
Fill in the Blank statements
Quotes (Motivational, Funny and/or Inspiring)
Community News (Events, weather, sports news, etc)
Team Member News (work anniversaries, family news, etc)
Patient News
Product & Service Information
News about Continuing Education
Employee Spotlight
Testimonials/Review
Before and After Smiles
Pictures of team members having fun
Acknowledge all “likes” and “comments” on your posts
Share local business posts to your social media pages
Comment and like other businesses posts
Ask your audience to please share your page with their friends & family
Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all important dental hygiene visit…” Whatever you say, saying change in schedule is better than saying cancellation.

A few more tips…

Vary the times you post or share on your social media sites.
Don’t spam with too many posts in a day.
Occasionally boost your Facebook posts.
Invite your patients to check-in on your office page.
If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)

Would you prefer to have someone create the content for you? It would be my pleasure to provide you with engaging and sharable content, custom to your office and community. Content that you can simply copy and paste to your social media pages or, I’ll create the custom content and do all of the work of posting to your sites and help to build relationships with local businesses on their social media pages.

Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?

Contact me today bhaydenconsulting@gmail.com to set up your Complimentary Consultation.

I love hearing your comments, feel free to comment and share your ideas and what content works well for your office.

Have you subscribed to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. You can subscribe right here on this page or send me your email address and I can send you a link to subscribe. This way, you won’t miss a single idea!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn andPinterest

Enjoy this blog? Follow me for more ideas.