Can you believe that the New Year is just around the corner? Where are you at with your goals for this year? Have you created opportunities to celebrate reaching (better yet, exceeding) your goals?
Are you working in harmony with your mission, vision, and goals for the practice? If not, what is holding you back? If you really want to reach your goals, you must be willing to get uncomfortable enough to implement change. I am here to help.
How do you want to end this year? What do you want November and December to look like? If you are ready to increase your production, collections, and new patients for November and December – please take a few minutes as a team and together decide which of the following ideas you want to implement. These ideas WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. As always, my goal is to also help you all stress-less and have more fun at work!
Leadership Tips & Ideas:
“Leaders instill in their people a hope for success and a belief in themselves. Positive leaders empower people to accomplish their goals.” -Unknown
Employee Appreciation –
Random Acts of Kindness Week: 17th – 20th – Surprise your team with a random gift of appreciation. (Cash, Lunch, Breakfast, Gift Card, Snack, Etc)
Practice Management Tips & Ideas:
Scheduling – What steps have you taken to ensure your schedules will be able to accommodate those patients that wait until the last minute to use their dental benefits before the year ends?
Reducing last-minute cancelations – If you’re not already doing this now would be a good time to start collecting the patients co-pay at the time of scheduling. Be sure to also remind your patients that the appointment time is being reserved exclusively for them.
Use it or Lose it Reminders – Have you followed up with a call(s) to your patients that haven’t responded to your use it or lose it letters/emails? If you didn’t get your letters and emails sent out I encourage you to take action now. Would you like a sample Use it or Lose it letter? Email me at firstname.lastname@example.org and I will gladly send one over to you.
Marketing Tips & Ideas
Monthly Theme Idea: Gratitude (November is National Gratitude Month)
For your patients: Invite your patients to share what they’re grateful for (turn it into fall decorations by having them fill out fall leaves that you hang on the wall.)
For the community: Visit local businesses with a gift and a note of gratitude for what they do for the community. Or each week feature a local business on your FB/IG pages that you are grateful for.
Reviews/Recommendations – Set a goal to get a certain number of reviews/recommendations to your Facebook and Google pages during the month of November.
Patient & Community Educational Idea:
November is Diabetes Month –
All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist. When you have diabetes, high blood sugar can take a toll on your entire body — including your teeth and gums. https://my.clevelandclinic.org/health/diseases/11263-oral-health-problems-and-diabetes
X-Ray Day: 8th – Create a short video about why radiographs are necessary and their safety to share on your office social media pages.
Social Media Post Ideas to Improve Engagement during the month of November
Daylights Savings: 3rd
National Candy Day: 4th
Red Lipstick Day: 11th
National Clean Out Your Refrigerator Day: 15th
Great American Smokeout: 21st
Flossing Day: 29th
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea.
Yours for Greater Success,
~Betty (Dental Coach)