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Dentist Office Marketing Tips and Ideas for March 2021
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Dentist Office Marketing Tips and Ideas for March 2021

Hello Friends,

What do you have planned for March to help your patients have a great visit to your office? Are you on track to reach or exceed your first-quarter new patient and established patient reactivation goals? If not, there is still time to end this first quarter strong!

You’ll find that the Marketing Tips and Ideas that I share each month target the following 3 different areas to help you grow and improve your practice:

  • In-Office / Exceed Patients Expectations – Ideas that exceed your patients’ expectations and gets them talking about you, your office, and your team (in a good way) to their friends, family, neighbors, and co-workers after their appointment.
  • Social Media – Look for and create opportunities to help your patients and potential patients to see the personality of the practice. It is a good way to simply keep your name in front of your active and inactive patients too.
  • Community – Ideas to help you build and strengthen relationships within the community.  

Marketing Tips & Ideas for March

Product/Service Feature:  Teeth Whitening

Theme: Tropical Luau (March is a great month to bring a little warmth and fun to the practice!)

Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.

Remind your patients that gift certificates are available!

OR

Product/Service Feature: Orthodontics

Theme: March Madness (Bracket Madness)

Our Office Patients are a Slam Dunk! OR

May all your straight teeth “swishes” come true!

Patient Appreciation Gifts– little basketball kick balls (Oriental Trading) or little oranges (clementines) that you use a food-grade marker to draw basketball lines onto them.

Contest/Give-Away – Basketball Themed Gift Basket. Filled with snacks, a basketball, toothbrush, floss, mouthrinse, and whatever else you’d like to add.

External Marketing Ideas to Build Relationships Within Your Community:

Celebrate Your Name Week March 4-10 – Fun & Inexpensive give-away idea: Pick 2-4 names each day (that the office is open) to post on Facebook/Instagram, the persons with those names can come by the office on that day only to pick up a FREE toothbrush (or lip balm). An easy way to get posts shared! (Get your name out there!!)

National Nutrition Month – Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan. 

Educational Opportunities –

National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease.  A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

Sleep Awareness Week® 14th – 20th – It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.

Social Media Post Ideas to Improve Engagement during the month of March:

National Caffeine Awareness Month

National Procrastination Week: 7th–14th

American Chocolate Week: 21st – 27th

World Compliment Day 1st

Pi Day: 14th

Kick Butts Day 17th

Pecan Day 25th

What are your plans to make March a great month? Please share your plans and ideas with me!

Here are some Practice Management & Leadership Tips & Ideas for March 2021

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Would you kindly do that for me, please? Thank you!

Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today.  If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Dental Marketing Tips and Ideas for March
by

Dental Marketing Tips and Ideas for March

Hello Friends ~

The month of March is the last month of your first quarter – how are things looking for the office? There is still time to make it your best quarter ever. Here are a few dental marketing ideas to help you exceed your current patients’ expectations as well as attract new patients in your community. (Note: If you’re looking for Practice Management Tips & Ideas for March visit HERE)

Dental Marketing Tips and Ideas for March Betty Hayden Consulting Dental Coach

Dental Marketing Tips & Ideas for the month of March

Theme: Tropical Luau

Product/Service Feature:  Teeth Whitening 

Tagline: “Smiles So Bright You’ll Need To Wear Shades!“

Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.

Remind your patients that gift certificates are available!

National March Into Literacy Month –
Host a book drive for your local library, schools or families in need. Ask your patients and people in the community to drop off their new or gently used books. Submit a press release to the local newspapers and TV news. Run this event for a few months.
SEE More Ideas Here: Dental Marketing Ideas for your Local Library & Dental Marketing Ideas for your local library – Part 2

Educational Opportunity –

National Kidney Month – Good dental health isn’t just about preventing cavities and keeping your gums healthy. Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease.  A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.

~ Social Media Post Ideas to Improve Engagement ~

World Compliment Day 1st

Oreo Cookie Day 6th

Lips Appreciation Day 16th

Spring 20th

Spinach Day 26th

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of March.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

 

 

Dental Office Tips and Ideas for December
by

Dental Office Tips and Ideas for December

Hello Friends,

How does your final quarter look? The month of December is your final opportunity to end your year on a high note.

December Dental Marketing Tips and Ideas

 

Practice Management Tips & Ideas

National Write a Business Plan Month – Plan now to make 2018 your Best Year Yet! Meet together as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

Note: If you struggle with implementing your practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.

Incomplete Treatment:

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.

Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

December is a great time for Special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.

Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.

 Cosmetic Dentistry Opportunity:

Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.

Dental Marketing Tips & Ideas:

Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas

National 12-hour Fresh Breath Day: 12th – Great Dental Education Opportunity to discuss with your patients and on your social media platforms the possible causes of bad breath and treatment remedies.

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.

~ Social Media Post Ideas to Improve Engagement ~

It’s About Time Week: 25-31

National Cotton Candy Day: 7th 

Gingerbread House Day: 12th 

Short Girl Appreciation Day: 21st (Shortest day of the year)

Bacon Day: 30th 

Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building, and/or office cleaning/organizing.

 If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, giveaways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, or perhaps you need help implementing your goals and ideas, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. 

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest