The month of June will close out your second quarter for the year; and what a year it has been! It may not end as your best quarter ever, but it probably will win for the strangest and most challenging quarter ever. You know what though, we can work together to still make it your best June ever!
Here are some Dental Leadership, Practice Management and Marketing Tips and Ideas for June 2020…
Leadership Tips and Ideas
“A leader is someone who holds her- or himself accountable for finding the potential in people and processes.”
— Brené Brown
Finding the potential in people and processes takes time and effort but produces the most beautiful and successful teams.
Recess At Work Day: 18th
Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the radio. How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)
Practice Management Reminders and Ideas
Some questions to consider:
- Of your active patients (seen in the last 18 months) how many have a next appointment scheduled and how many do not?
- How many patients’ appointments were canceled due to COVID and how many still need to be rescheduled?
- How many patients left the practice this year?
- What can you do together as a team to retain more patients by consistently exceeding their expectations?
- What can you do together as a team to help more patients say yes to your very best care? Remember, When your patients are healthy – the practice is healthy.
Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge.
Gift Certificates – Remember to offer gift certificates for purchase. (Graduation Gifts) Electric toothbrushes make great gift ideas. SEE: Dental Gift Certificates Make Great Presents
Dental Marketing Tips and Ideas
June is Oral Health Month and Smile Month
A great month to encourage the community to share more smiles.
Theme: Cruise on in for Better Dental Health
Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)
Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.
Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.
Example of Scripting:
Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.
~ Community ~
Summer Reading Programs – With many libraries still closed or are open with limited capacity they may not be offering the same summer reading programs that they have in years passed. Perhaps your office could host a virtual summer reading program with a chance to win fun prizes for the children in your community.
Or check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.
Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.
~ Educational Opportunites ~
National Migraine and Headache Awareness Month & National Headache Awareness Week: June 7th – 13th / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.
Men’s Health Week: 15th – 21st / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises. Share dental health tips for men on your website, and social media sites.
~ Social Media Post Ideas to Improve Engagement During the month of June ~
Donut Day: 5th
Corn on the Cob Day: 11th
First Day of Summer: 20th
International Body Piercing Day: 28th
National Candy Month
Remember to have FUN!!
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Yours for Greater Success!
~Betty – Dental Coach