July 2022 Dental Marketing And Practice Growth Tips and Ideas

July 2022 Dental Marketing And Practice Growth Tips and Ideas

Hello Friends,

Happy Summer!

With the dental marketing ideas that I am sharing today along with some planning, enthusiasm and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, and exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. Sound good to you?

Here are a few ideas to help you enjoy a terrific & productive July!

National Ice Cream Month

Treatment Offer – July is National Ice Cream Month and Close to 50% of Americans suffer from or experience tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.

Your product/service feature during the month of July: Desensitizing Agents to treat tooth sensitivity.

Patient Appreciation – Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

National Watermelon Month – Patient Appreciation Idea – Serve your patients’ watermelon slices or cubes as a special treat during their visit.

Get Ready For Kindergarten Month – For family-friendly offices – depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Dental Social Media Content Ideas to Encourage and Boost Engagement during the month of July. (Take some time to create and schedule posts for your Facebook page. As well as for Instagram and Google My Business)

dental social media content ideas from Betty Hayden Consulting

National Blueberries Month

Chocolate Day: 7

National Sour Candy Day: 18

National Lipstick Day: 29

National Avocado Day: 31

Doctors, I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how my coaching program works, please email me at bhaydenconsulting@gmail.com.

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

June 2022 Dental Office Management Tips and Ideas

June 2022 Dental Office Management Tips and Ideas

Hello Friends,

How are things going for you at the office? Are you on track to reach or exceed your practice goals for this second quarter? Today, I am sharing some office management and leadership tips and ideas for you to put into action during the month of June so you can enjoy practice improvement, growth, and less stress.

Practice improvement and growth starts with you and your team! Remember, there is no way that the quality of patient care and experiences will exceed the quality of the people who provide it.

Don’t assume your team knows that you appreciate them just because you give them a paycheck every week. Show them by your words and actions that you value and appreciate their contributions to the success of the practice.

Invest in your team – Thoroughly train your employees (new & old) on your practice goals, systems, expectations, software, telephone skills, dental procedures, protocols, etc.  Include regular continuing education – you can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.

Have more fun as a team – Recess at Work day is June 16th – Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, and turn up the radio.  How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

Here are a few more ideas for you: Team Building and Employee Gratitude

Insurance Renewals & Unscheduled Patients – Some insurance companies renew their maximum on June 1st. Pull a report of your patients due in hygiene or with unscheduled restorative treatment that have a June insurance maximum renewal date. Make calls and send letters/texts/emails that their maximum renewed and encourage them to schedule an appointment.

In fact, this is a great time to reach out to all of your unscheduled patients the insured and the uninsured. Theme: Summer Sun & Smiles

Gift Certificates – Remember to offer gift certificates for purchase. Also, Electric toothbrushes, Water Flossers and Teeth Whitening make great gift ideas. 

Looking for Marketing & Practice Growth Tips & Ideas for June? You’ll find them here: June 2022 Marketing Ideas

The Marketing and Practice Growth Tips & Ideas that I share each month, when implemented, help you to welcome more new patients, engage with the community, have more fun as a team, and get your existing patients talking positively about their experiences in your office – but, is that enough to really grow your practice? Could it be that you’re working each month to bring in more new patients but aren’t enjoying “real” practice growth? You may have healthy new patient numbers each month and full schedules, and yet, the office isn’t growing and you’re working hard, feeling stressed out.

Are you retaining and reappointing your new patients? How are you staying in touch with your unscheduled patients? What systems are in place for ensuring that your new and existing patients consistently receive great experiences in the office and over the telephone?

What does retaining, reactivating, and reappointing established patients mean for you and the patient?

  • We are creatures of habit.  It’s easier to do something we are already doing than to do something different.
  • Established relationship. (They already know, like, and trust you. You just need to focus on strengthening that relationship)
  • No marketing costs – you’ve already paid the initial investment in getting the patient.

What are you doing to keep track of your established patients? What are you doing to ensure your established patients don’t slip through the cracks? 

Doctors, I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with or you have a question/concern that you would like me to address in a future post, feel free to email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Dental Office Ideas to Celebrate Baseball Season

Dental Office Ideas to Celebrate Baseball Season

Hello Friends,

Whether or not you’re a fan of baseball, celebrating Opening Day and the Baseball season with your team and patients is a great way to have more fun and exceed expectations.

Here are a few ideas that you can use any time during the baseball season…

  • Wear your favorite baseball team gear.
  • Encourage your patients to dress up too.
  • Decorate the office.
  • Take lots of pictures to share on your social media pages.
  • Special Offer on Sport Mouthguards for the Month of April
  • Share sports-related dental health tips on your social media pages.
  • Sponsor a local baseball team.
  • Have a Raffle to win baseball tickets or a baseball themed Gift Basket in exchange for Facebook likes, check-ins, and Reviews/Recommendations on Google and Facebook
  • Hand out some patient appreciation gifts such as imprinted lip balm, popcorn, peanuts, or for additional gift ideas check out my Pinterest board HERE.

Remember that it is important to find and create more ways to have fun at work!

Doctors, if you’re struggling to reach your practice goals and not enjoying dentistry like you used to – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

If you enjoy the tips and ideas that I share each month – I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Thank you!!

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. ~ Thank you!

Yours for Greater Success!

~Betty

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