What are your plans to exceed your patients’ expectations, attract more new patients, have more fun at work, and build relationships within your community during the month of January?
“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.” – Melody Beattie
As you are setting your goals for 2021 and making plans to grow your practice remember to also create a marketing calendar.
Here are some Dental Marketing Tips & Ideas for January 2021
January is National Hot Tea Month. I am sharing this idea again this year because it is always a huge hit with dental patients.
Gift idea for your Patients: Give away packets of tea that have a label on them saying “Our Patients are TEA-riffic!”
Service/Treatment Feature: Desensitizing Agents. Many people experience tooth sensitivity while drinking hot beverages.
Fun Patient & Community Engagement Idea
Dress Up Your Pet Day: 14th – On your office Facebook page, invite people to share photos of their dressed-up pets. You could even offer a prize for the picture that gets the most likes.
Another Patient Appreciation Idea
Drinking Straw Day: 3rd – You could give away reusable straws to your patients that come in for an appointment that day or give them away all month long. Reminding your patients’ to use a straw when they drink sugary or acidic drinks to prevent contact with the teeth.
Note: Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
Educational Ideas (In-office or Via Social Media Platforms)
Cigarettes Are Hazardous to Your Health Day: 11th – Share a post(s) to your social media platforms about the dangers of cigarettes, vaping, chewing tobacco, etc.
Sugar Awareness Week: Jan. 20-24 – This week share posts /videos to your social media pages all about sugar and dental health. For example, common snacks with high sugar content. Or how much sugar is in your favorite beverages.
Social Media Post Ideas to Improve Engagement during the month of January:
Get Organized Month
National Soup Month
Drinking Straw Day: 3rd
Popcorn Day: 19th
Dental Drill Appreciation Day: 26th
Fun at Work Day: 29th
There you have it some marketing tips and ideas for January 2021. Please send me a message and let me know what you have planned for January. I love hearing from you.
Wishing you all a healthy and happy start to 2021!
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Yours for Greater Success,
~Betty (Dental Coach)