Dental Marketing and Practice Management Ideas for June

 

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

dental marketing ideas for summer hayden consulting

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~  Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

 Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

 

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click  the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

Please stop by and say hello to me on FacebookTwitterInstagram, LinkedIn and Pinterest

Yours for Greater Success,

~Betty

 

 

 

Please follow and like us:

Dental Marketing Ideas for May

Hello Dental Friends,

“Never yet was a springtime, when the buds forgot to bloom.”
~Margaret Elizabeth Sangster

Spring is such a great time of year. I love seeing the trees bloom and the perennials sprouting in my flower beds. It’s also a time for me to get a lot of spring house cleaning/organizing accomplished and fun summer activities planned before our children are on their summer vacation from school.

Spring can be a great time for your dental office too! It’s a wonderful time to really look at the office through the eyes of your patients and potential patients and make any needed improvements.  This article, Tips to Improve your Dental Office -First Impressions  has many ideas to help get you started.

As promised, here are some dental marketing ideas for the month of May. Last week, I shared some dental marketing ideas to be used during the month of May’s Teacher Appreciation and Nurses week. If you missed it, you can read about them here.

betty hayden consulting may dental marketing ideas

Gifts from the Garden Month

Host a Spring Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)

If you are interested in having me help your office create a custom “Garden Month” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

National Pet Month –  People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets. Turn it into a contest: the pet with the most likes wins a special treat.

High Blood Pressure Education Month – Why do we take your blood pressure at your dental appointment? High blood pressure is called the silent killer because, although it contributes to such potential killers as stroke and heart attack, those who suffer from it often have no signs or symptoms.

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done. We take your blood pressure because we care about you.

Family Practice & Pediatric Office Marketing Ideas:

National Family Wellness Month –

Target: Families

Product Feature: Cleanings, Sealants, Mouthguards & Fluoride

May Practice Management Reminders:

Insurance/Hygiene Recare/Incomplete Treatment Reminder: Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining before their June renewal. Make Use it or Lose It calls & mail reminders.

Gift Certificates – Gift certificates for Teeth Whitening make great Gifts!

If you have any other thoughts or ideas please feel free to comment below. Should you need any help with your May marketing campaign, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues. 

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Please follow and like us:
Betty’s Bookshelf – Books for a Happier Doctor and Team

Betty’s Bookshelf – Books for a Happier Doctor and Team

Hello Friends,

“That is a good book which is opened with expectation and closed with profit.”               –Amos Bronson Alcott

Of the 60+ books I read in 2015, I wanted to share with you the 5 that I read during November & December. Why? Because these books especially, were closed with profit. If you’re looking to read for personal growth, to help grow your practice, to share with your team or just for fun… I recommend the following: (In no particular order)

Move Your Bus – Ron Clark

move your bus

Ready to motivate and inspire your dental team?  Move Your Bus is a fun, educational & quick read. The description on Amazon says: “These easy to implement techniques will inspire employees and team leaders alike to work harder and smarter and drive the organization to succeed.” I agree!

Rising Strong – Brene’ Brown

rising strong

I chose to include this one because in it are some really smart ways to successfully communicate your feelings. Ways that I believe can greatly help dental team members effectively solve misunderstandings and/or to share thoughts and concerns with one another.

The Ultimate Guide To Doubling & Tripling Your Dental Practice Production

the ultimate guide

If growing your practice is on your “to-do-list” for 2016, read and apply the suggestions shared in this book.

“The worth of a book is to be measured by what you can carry away from it.” ~James Bryce

There were many gems to carry away from this book. I LOVED it!

Before Happiness – Shawn Achor

before happiness

In ‘Before Happiness’, Shawn Achor, the Harvard researcher, and best-selling author, gives practical strategies for becoming happier backed up by science. (IMHO the science is fascinating!)

Shawn says: “Before we can be happy and successful, we need to create a positive reality that allow us to see the possibility for both.”

Wouldn’t you agree that we all could benefit from seeing the world through a more positive lens?

Hug Your Customers – Jack Mitchell

hug your customers

This is a nice book to read if you’re wanting to attract new patients and retain loyal patients by providing exceptional customer service.

“Books are the training weights of the mind.” -Epictetus

There you have it, my 5 favorite non-fiction books from my bookshelf in 2015.

If you have already read some or all of these books, feel free to share your thoughts on them with me and/or kindly give this post a “like”.  Do you have any good book suggestions for me to add to my 2016 reading list? Please share them in the comments section.

Are you receiving my complimentary Practice Management and Marketing Ideas each month? If not, please FOLLOW today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

 

 

Please follow and like us: