Dedicated to helping doctors and their team have an office that is not only highly productive and fun but one that allows them to consistently exceed patient expectations.
Whether your office schedules are jam-packed, full of holes, or just right, you want to continue to plant your marketing (practice growth) seeds. Everything you do or don’t do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing. Dental marketing (growth) seeds help you to improve patient retention and attract new patients to the practice.
Here are a few ideas to help you enjoy a wonderful & productive July!
July 2023 Dental Practice Growth and Social Media Content Tips & Ideas
July is National Ice Cream Month
Gift Idea: Weekly drawing for free ice cream cones
Many people suffer from or experience tooth sensitivity from time to time. It’s safe to say that some of your patients may be suffering from tooth sensitivity or they know someone who does.
Offer free ice cream cones to your patients. Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win.
Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
Social Media Post Content Ideas for July
Take some time to create and schedule posts for your Facebook page. As well as for Instagram and Google My Business.
Get Ready For Kindergarten Month
International Kissing Day or World Kiss Day: 6th
Tell The Truth Day: 7th
World Snake Day: 16th
World Emoji Day: 17th
National Lollipop Day: 20th
National Mango Day: 22nd
Enjoy!! Wishing you all a happy and productive July!
Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
Please... If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice – I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!
February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health? There are many wonderful opportunities and ways to help the children in your respective communities to smile happier and healthier.
Be sure to see Pediatric Dental Marketing Ideas for how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Visit here: Pediatric Dental Marketing Ideas
Here are a few tips and ideasfor February’s Children’s Dental Health Month
Dental Education Via Social Media Platforms – Take advantage of your office’s social media platforms and website to share a variety of fun and educational posts and short videos related to children’s dental health. This is so easy, and free! Hint: If you get some unexpected open chair time, make a few short dental health videos. Don’t overthink it just have fun.
Content Ideas for Posts and Videos:
Healthy Lunch/Snack Ideas
How much sugar is in your drink or favorite snacks?
What to do in a Dental Emergency?
Ortho Care While at School
Dental Hygiene with Braces
Daily Toothbrushing Chart
Dental Health Tips (Importance of sealants, fluoride, mouthguards, regular dental visits.)
What kind of toothbrush, toothpaste, floss, and mouth rinse is best?
Baby Bottle Tooth Decay
Tongue-Tie – What is it and how is it treated?
More Content Ideas – If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas
Special Offers on Treatment during February – Consider having special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc.
(Big Ticket) Gift Give Away Ideas – Have a drawing during the month of February for a cool gift basket, gift cards, theme park tickets, etc. that all the kids can enter for a chance to win.
Make their Day – Kids love free stuff! Be sure to do something extra special during February. Upgrade the toy treasure chest with better toys. Additional giveaway ideas, Toothbrushing chart, Imprinted toothpaste squeezers, hand sanitizer, balloons, stickers, etc.
School Dental Health Presentations – Typically, during Dental Health Month visits are made to the schools by dental office teams, or the children can visit the office for an in-office field trip with their classroom. Also, local libraries are often open to the idea of offering dental health presentations there.
Give Kids a Smile Day – Here are some ideas and tips to help you host a successful Give Kids a Smile Day in your office.
Advertising/Marketing your Event – Here are just a few ways to do this:
Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day with posts and videos.
TV News ~ Fax & Email a press release.
Fliers ~ Create fliers for in-office use and to give out to those in your community.
It’s a fun day – exhausting yes, and a little heartbreaking but it feels good to volunteer your time and donate your services to help so many children in the community.
If you enjoy the ideas that I share or if they’ve been of help to you and your practice – I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.
Wow, I can’t believe we’re already at the end of the year! It doesn’t feel like that long ago that I was sharing practice growth tips and ideas for the start of this year. Where are you at with your practice growth goals for this year?
Doctors, if you are not happy with where your practice is at and would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
The ideas that I am sharing for the month of December when implemented, WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. Get people talking about you! As always, my goal is to also help you all stress-less and have more fun at work!
To encourage patients to keep their scheduled appointments during December, consider having a drawing for a gift basket (ie: filled with cozy winter items & hot cocoa supplies) or a gift card to a local business/restaurant that your patients can enter to win when they come in for their dental appointment before December 23rd.
Patient Appreciation Gift Ideas – Cookie Day: 4th and Hot Cocoa Day: 12th – All month long you can give away individually wrapped cookies with a packet of hot cocoa mix and a tag/label attached that says “Warm Wishes for a Sweet Winter“.
National Hand Washing Awareness Week: 4th-10th
Purchase small bottles of hand sanitizer with your office information on the label. Give away to your patients during this week or throughout the month. “Hands down we have the best patients around.”
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.
Gift Certificates: Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.
Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.
Do you like the ideas and content that I share each month? If you do,would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much! – Looking forward to hearing from you!!
Social Media Post Content Ideas to Improve Engagement during the month of December
National Pear Month
National Cookie Day: 4th
Monkey Day: 14th
Winter (Winter Solstice): 21st
National Chocolate Day: 28th-29th
Wishing you a happy & healthy December!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!
Yours for Greater Success,
~Betty (Dental Coach)
Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much! – Looking forward to hearing from you!!
Many dental offices are dealing with holes in their schedules and an increase in last-minute schedule changes and broken appointments. Or maybe you have full schedules, but they’re chaotic and not very productive.
Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.
This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule (and KEEP) appointments. More importantly, we want the schedules to not only be full/busy but productive & healthy.
Here are 12 tips and ideas that won’t require a lot of extra time or expense to help improve your schedules for this fall…
#1. Morning Huddle – At your morning huddle, review schedules for patients coming in without a future hygiene appointment scheduled, any family members due in hygiene, and patients with unscheduled treatment plans. What is your plan to ensure that these patients leave with their next appointment scheduled?
#2. Broken Appointments – Who is tracking, and how are they tracking your broken appts? More importantly, what proactive steps are taken to reduce or eliminate broken appts in your office?
Practice Owners – If you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about or would like to discover areas of opportunity for your practice … please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.
#3. Telephones – It is imperative that all team members are well-trained to effectively care for the patients and potential patients calling your office. How many calls end with an appointment scheduled, and how many do not? Are your office phones being answered during the times that patients and potential patients are most likely to call? How many times is the phone ringing before being answered? How often are callers being put on hold?
What about the “shopper” callers, the callers with insurance questions, the callers with questions about whether going to the dentist is safe or not, the callers asking if you’re accepting new patients, how do you know that these calls are being handled and cared for effectively? How do you know that your team members are not inadvertently keeping them from scheduling an appointment and Keeping you from welcoming them into the practice as new patients?
This may not seem like a big deal or related to what I am talking about today, but how the telephone callers are cared for or not cared for has a big impact on your schedules and the growth of your practice.
#4. Treatment Plan Presentations and Completions – Pull your unscheduled treatment plan reports. Even if you prefer to leave it to your patients to decide when they’re ready to schedule, you certainly can keep in touch with them and continue to gently plant some treatment reminder seeds of urgency, want, and need.
#5. Welcoming New Patients – What are your plans to successfully welcome more new patients into the practice? What are you willing to do differently in order to reach/exceed your monthly new patient goals?
#6. Community – What are some things you can do to get your name out there in the community? If you’re not already, now is an awesome time to become the “go-to” dentist in your city/town.
What can you and your team do to give back to the community? Hint: I share ideas with you each month to do just that. Are you following my monthly emails? If not, take a second and sign up/subscribe. This way, you won’t miss a single idea!
#7. Reviews & Recommendations – This one is super easy! Let your patients do some of the work, and invite them to do the talking for you. Give them something good to talk about and spread to their friends, family, neighbors, and co-workers. How? Consistently deliver excellent experiences via the telephone and in-person at their appointments. Make it easy for them to leave a review on Facebook and Google.
Please do not underestimate the power of “fresh” online reviews and recommendations to grow your practice.
#8. Insured Patients – Mid-September, early October start your end-of-year insurance “use it or lose it” reminders and campaigns. Patients tend to wait until the last minute to try and squeeze in a dental appointment to use their remaining benefits – encourage them to beat the end-of-the-year rush.
#9. In-Office Savings Plan – If your office offers an in-office savings plan, create some campaigns to let more uninsured people and local small businesses know about your awesome and affordable in-office savings plan.
#10. Continuing Education and Team Building – The fall season may be the perfect time to schedule some in-office continuing education and training. As well as some fun team-building activities.
#11. Exceed Expectations – Spend more quality time with the patients who do come in for their appointments.
#12. Celebrate your Success! – This will require a team effort to enjoy productive and healthy schedules for the rest of this year and beyond so please be sure to find ways to celebrate your success. Reward the behavior that you want to see more of!
BONUS TIP! – Take advantage of your social media pages and Google My Business Account to share office happenings, dental health tips, community news, and to feature different dental services/treatments that you offer.
If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE take a quick minute to leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!
I am wishing you all the healthiest and happiest schedules for this Fall!
~Betty – Dental Coach
Before you go, would you kindly please do something for me? I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!