Wow, I can’t believe we’re already at the end of the year! It doesn’t feel like that long ago that I was sharing practice growth tips and ideas for the start of this year. Where are you at with your practice growth goals for this year?
Doctors, if you are not happy with where your practice is at and would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
The ideas that I am sharing for the month of December when implemented, WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. Get people talking about you! As always, my goal is to also help you all stress-less and have more fun at work!
To encourage patients to keep their scheduled appointments during December, consider having a drawing for a gift basket (ie: filled with cozy winter items & hot cocoa supplies) or a gift card to a local business/restaurant that your patients can enter to win when they come in for their dental appointment before December 23rd.
Patient Appreciation Gift Ideas – Cookie Day: 4th and Hot Cocoa Day: 12th – All month long you can give away individually wrapped cookies with a packet of hot cocoa mix and a tag/label attached that says “Warm Wishes for a Sweet Winter“.
National Hand Washing Awareness Week: 4th-10th
Purchase small bottles of hand sanitizer with your office information on the label. Give away to your patients during this week or throughout the month. “Hands down we have the best patients around.”
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.
Gift Certificates: Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.
Community Involvement: Donations – Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.
Do you like the ideas and content that I share each month? If you do,would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much! – Looking forward to hearing from you!!
Social Media Post Content Ideas to Improve Engagement during the month of December
National Pear Month
National Cookie Day: 4th
Monkey Day: 14th
Winter (Winter Solstice): 21st
National Chocolate Day: 28th-29th
Wishing you a happy & healthy December!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (firstname.lastname@example.org) and I will send you an invite to follow. This way, you won’t miss a single idea!
Yours for Greater Success,
~Betty (Dental Coach)
Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much! – Looking forward to hearing from you!!
Many dental offices are dealing with holes in their schedules and an increase in last-minute schedule changes and broken appointments. Or maybe you have full schedules but they’re chaotic and not very productive.
Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.
This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule (and KEEP) appointments. More importantly, we want the schedules to not only be full/busy but productive & healthy.
Here are 12 tips and ideas that won’t require a lot of extra time or expense to help improve your schedules for this fall…
#1. Morning Huddle – At your morning huddle, review schedules for patients coming in without a future hygiene appointment scheduled, any family members due in hygiene, and patients with unscheduled treatment plans. What is your plan to ensure that these patients leave with their next appointment scheduled?
#2. Broken Appointments – Who is tracking, and how are they tracking your broken appts? More importantly, what proactive steps are taken to reduce or eliminate broken appts in your office? (One broken appt a day can cost a practice well over $30,000 a year in lost production. Imagine what that number looks like if you have more than one broken appt a day.)
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com
#3. Telephones – It is imperative that all team members are well-trained to effectively care for the patients and potential patients calling your office. How many calls end with an appointment scheduled and how many do not? Are your office phones being answered during the times that patients and potential patients are most likely to call? How many times is the phone ringing before being answered? How often are callers being put on hold?
What about the “shopper” callers, the callers with insurance questions, the callers with questions about whether going to the dentist is safe or not, the callers asking if you’re accepting new patients, how do you know that these calls are being handled and cared for effectively? How do you know that your team members are not inadvertently keeping them from scheduling an appointment and Keeping you from welcoming them into the practice as new patients?
This may not seem like a big deal or related to what I am talking about today but how the telephone callers are cared for or not cared for has a big impact on your schedules and the growth of your practice.
#4. Treatment Plan Presentations and Completions – Pull your unscheduled treatment plan reports. Even if you prefer to leave it to your patients to decide when they’re ready to schedule, you certainly can keep in touch with them and continue to gently plant some treatment reminder seeds of urgency, want, and need.
#5. Welcoming New Patients – What are your plans to successfully welcome more new patients into the practice? What are you willing to do differently in order to reach/exceed your monthly new patient goals?
#6. Community – What are some things you can do to get your name out there in the community? If you’re not already, now is an awesome time to become the “go-to” dentist in your city/town.
What can you and your team do to give back to the community? Hint: I share ideas with you each month to do just that. Are you following my monthly emails? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at firstname.lastname@example.org and I will make sure you receive an invitation to follow my monthly ideas.
#7. Reviews & Recommendations – This one is super easy! Let your patients do some of the work, and invite them to do the talking for you. Give them something good to talk about and spread to their friends, family, neighbors, and co-workers. How? Consistently deliver excellent experiences via the telephone and in-person at their appointments. Make it easy for them to leave a review on Facebook and Google.
Please do not underestimate the power of “fresh” online reviews and recommendations to grow your practice.
#8. Insured Patients – Mid-September, early October start your end-of-year insurance “use it or lose it” reminders and campaigns. Patients tend to wait until the last minute to try and squeeze in a dental appointment to use their remaining benefits – encourage them to beat the end of the year rush.
#9. In-Office Savings Plan – If your office offers an in-office savings plan, create some campaigns to let more uninsured people and local small businesses know about your awesome and affordable in-office savings plan.
#10. Continuing Education and Team Building – The fall season may be the perfect time to schedule some in-office continuing education and training. As well as some fun team-building activities.
#11. Exceed Expectations – Spend more quality time with the patients that do come in for appointments.
#12. Celebrate your Success! – This will require a team effort to enjoy productive and healthy schedules for the rest of this year and beyond so please be sure to find ways to celebrate your success. Reward the behavior that you want to see more of!
BONUS TIP! – Take advantage of your social media pages and Google My Business Account to share office happenings, dental health tips, community news, and to feature different dental services/treatments that you offer.
If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE take a quick minute to leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!
I am wishing you all the healthiest and happiest schedules for this Fall!
Are you receivingmy complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at email@example.com and I will make sure you receive an invitation to follow my monthly ideas.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
Yours for Greater Success,
~Betty – Dental Coach
Before you go, would you pretty please do something for me? I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!
March is the last month of your first quarter and the official start of Spring – full of great opportunities to make this a wonderful & productive month.
Here are a few dental marketing ideas to help you exceed your current patients’ expectations, have more fun as a team, as well as attract new patients in your community.
Educational Opportunities –
National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
Sleep Awareness Week®13th – 19th– It is estimated that sleep-related problems affect over 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.
Community Opportunity –
National March Into Literacy Month – Host a book drive for your local library, schools, or families in need. Ask your patients and people in the community to drop off their new or gently used books.
Patient, Referring Doctors, and Community Appreciation Opportunity –
National Write A Letter of Appreciation Week: 1-7 – Send appreciation cards to your favorite loyal patients, your favorite referring doctors, and your favorite local businesses.
Social Media Post Ideas to Improve Engagement during the month of March:
World Compliment Day 1st
Daylight Savings Time: 13th
Lips Appreciation Day: 16th
Spinach Day: 26th
What are your plans to make March a great month?
I would love and truly appreciate to hear from you – would you please, kindly leave a review/recommendation for me here on GOOGLE and/or FACEBOOK? Thank you!
Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today – you’ll be glad you did. If you prefer, send me your email address at email@example.com and I will send you an invitation to follow my blog.
Hope you all are having a wonderful & healthy start to 2022!
Are your plans set to exceed your established patients’ expectations, welcome more new patients, and strengthen your relationship with local businesses within the community? If not, hopefully, the ideas that I am sharing here will help you make plans to enjoy a happy and productive February!
February is International Boost Self-Esteem Month – A beautiful & healthy smile can boost one’s self-esteem and confidence.
February is American Heart Month –
Heart Health Talking Points: Dental Health and Heart Disease Are Related
Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future. Be good to your heart beginning with good oral health.
Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February. Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.
Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely, they know someone who does… a great way to get your office name out there!
Social Media Post Content Ideas to Improve Engagement during the month of February
Groundhog Day: 2
Bubble Gum Day: 4
National Pizza Day: 9
Toothache Day: 9
Super Bowl LVI (56): 13
National Almond Day: 16
Through With The Chew: Week 13-19th / The Great American Spit Out: 17th
National Chili Day: 24
International Tongue Twister Day: 26
National Tooth Fairy Day: 28
Did you enjoy these ideas? I would love and truly appreciate it if you would please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Thank you!!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Yours for Greater Success, ~Betty (AKA Dental Coach)