How might Samuel Plimsoll be of help to you?

How might Samuel Plimsoll be of help to you?

February 10th is Plimsoll Day. Discover how the Plimsoll Mark can be your secret weapon to tackle work stress like a boss and wave goodbye to those feelings of overwhelm.

Who was Samuel Plimsoll?

In the 1860s, due to the increased loss of ships from overloading, British MP Samuel Plimsoll championed the load line cause. The Plimsoll Mark, still present on ships today, is a testament to Plimsoll’s tireless work to enhance safety standards and safeguard the lives of merchant mariners. Every commercial ship, with few exceptions, displays a load line symbol on both sides amidships. This symbol is also permanently etched to ensure visibility even if the paint fades. The load line serves as a clear indicator of whether a ship is overloaded, ensuring safety at sea.

It’s the mark that keeps you safe (maybe even, sane 😉 )!

Why Should Your Personal Plimsoll Mark Matter to You?

Today is a perfect opportunity to reflect on your personal Plimsoll mark. Life presents various stress-inducing factors that can lead to feeling overwhelmed. Work stands out as a common area that comes to mind. How can you prevent feeling overwhelmed and overloaded in your work environment?

Steps to Avoid Overwhelm and Overload at Work

Recognizing your “breaking point” or “plimsoll mark” and avoiding it is the initial step. While it may appear straightforward, it can be quite demanding. Nonetheless, adhering to these crucial steps could be beneficial:

  • Ensure to get sufficient rest.
  • Maintain a balanced diet with healthy meals and snacks.
  • Stay hydrated by drinking water throughout the day.

Work Management Tips

Another way to avoid reaching your plimsoll mark is by managing your work effectively. Here are some strategies:

  • Always work from a list. You can bring order out of chaos faster with a list than with any other time management tool.
  • Focus on one task at a time. Discipline yourself to start on your most important task and stay at that until it is complete.
  • Learn just to say no ~ If you always say yes and take on every project your ship will start to sink.
  • Don’t hesitate to assign tasks to others. Delegating responsibilities can reduce workplace stress and allow you to concentrate on other important tasks.
  • Set boundaries to limit distractions from social media, email, and devices like smartphones, which can blur the line between work and personal time, leading to unnecessary stress.
  • Lastly, infuse your workday with moments of enjoyment to elevate your productivity with a touch of creativity and inspiration. Have Fun at Work!

Know Your Plimsoll Mark

Knowing where your plimsoll mark is will allow you to get more satisfaction and joy out of your workday, and keep you from feeling stressed and overloaded!

Practice Owners – If you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about or would just like to discover areas of opportunity for your practice … please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

In conclusion, the Plimsoll Mark idea isn’t just about ships—it’s a life hack for us all. Pinpointing our own Plimsoll Mark can guide us away from chaos and towards a happier, more balanced life. Hats off to Samuel Plimsoll for his genius touch on maritime safety and our personal well-being!

Thank you, Samuel Plimsoll!

Yours for Greater Success,

~Betty (Dental Coach)

Before you go… Would you kindly leave me a review/recommendation on Google or Facebook, please? Click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

P.S. Please stop by and say hello to me on  FacebookInstagramLinkedIn, and Pinterest

Fall Dental Marketing and Practice Growth Ideas for October 2023

Fall Dental Marketing and Practice Growth Ideas for October 2023

Hello Friends,

October is Apple Month – “You can count the seeds in an apple, but you can’t count the apples in a seed.

Marketing your dental practice is like planting seeds. Some seeds sprout right away, and others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.

What are your marketing seeds? Everything that you do, everything that the patient (and potential patient) sees, hears & feels. Everything Matters!

The marketing seed tips & ideas you’ll find here are designed to help you exceed expectations for your current patients  and  the potential new patients in your community.  If you don’t want more new patients do these things for your current patients of record so they keep choosing you. Plus, it helps when you’re all having more fun at work!

October Dental Marketing, Practice Growth, and Social Media Content Ideas

The month of October is loaded with opportunities to exceed your patients’ expectations and grow your dental practice.

In this post, I am going to focus on tips and ideas for your social media platforms and Google business listing. At the end, you’ll find the links to additional marketing, practice growth, management, team building, and leadership tips and ideas for October 2023.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase Your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Please follow Betty Hayden Consulting on  Facebook and/or  Instagram

Social Media Post Content Ideas to Improve Engagement during October 2023

National Seafood Month

Pizza Month

Spinach Lovers Month

Great Books Week: 1-7

National Taco Day: 4th

World Smile Day: 6th

World Octopus Day: 8th

World Egg Day: 13th

 

National Knock-Knock Jokes Day: 31st

I hope that you enjoy & implement these ideas! In fact, if you appreciate and enjoy the complimentary ideas and content I share each month – PLEASE leave me (Betty Hayden Consulting) a review/recommendation on Google and / or Facebook. Simply click the following links…  GOOGLE   and/or  FACEBOOK– Thank you so much!!

Practice Owners If you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about or would like to discover areas of opportunity for your practice … please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com. (Plan now to smile more in 2024)

If you’re looking for Practice Management, Leadership, and Team Building Reminders and Ideas for October 2023 visit HERE

For additional marketing and practice growth ideas for October visit…

National Dental Hygiene Month Tips and Ideas

Dental Office Ideas to Celebrate Football Season

Orthodontic Health Month Ideas

I wish you a happy month!

Yours for Greater Success,

~Betty – Dental Coach

Please follow and say hello to me on  Facebook and/or  Instagram

Top Ten Tips for How to Effectively Answer the Dental Office Telephone

Top Ten Tips for How to Effectively Answer the Dental Office Telephone

Hello Friends,

The phone is ringing, the calls are coming in, but appointments (or reappointments) aren’t being made. In fact, it is quite possible potential new patients are unintentionally being turned away.

You never get a second chance to make a great first impression.”

What kind of impression is your dental office team creating for you? Do you know how effective they are in answering the office telephone? Are you tracking how many calls come in and how many of those callers actually schedule an appointment? Does it matter? Absolutely!

All your marketing efforts lead people to the phone first. Don’t waste your money by losing potential patients or aggravating current patients due to poor telephone skills and habits. Your entire team (clinical & admin) should be trained on how to properly answer the phone and effectively care for the caller.  

Answering the phone is a privilege and a great opportunity!

Here are 10 helpful telephone tips & ideas:

  1. Always Smile before you pick up the phone.
  2. Answer the phone within the first couple of rings.
  3. Answer the phone with a thank you for calling, identify the office, and give your name. (ex: Thank you for calling Dr. Smiles, this is Betty. I can help you.)
  4. Do NOT let the caller go to voice mail (or a busy signal!) during office hours (including and especially during lunch hours). People hate leaving messages. Oftentimes, they’ll hang up and call the next office on their list.
  5. Never, ever answer the phone with “Hold please” or “Can you hold?”! Take a quick second, and find out who they are and what they need. People hate to be put on hold. If you are habitually needing to put callers on hold, you need more people answering the phones.
  6. Acknowledge their question or request and reassure them that you will help them.
  7. Get the caller’s name early on and use it often. BEFORE you answer their initial question, you should know who you are talking with. (ie: “Great question, I can help you with that. Again, my name is Betty may I ask your name?”)
  8. If after asking when their last visit was you find out they’re new to the office – warmly welcome them and find out how they heard about your office (document the referral source in the software!).
  9. “What type of insurance do you have?” shouldn’t be the first thing you ask. In fact, let the caller bring that part up. Your goal is to build a relationship with the caller, to get to know them and their expectations.
  10. Offer an appointment. Sounds obvious right? You might be surprised to know how many offices miss this important step. Seriously, this one is so simple, and yet it is shocking how many offices totally miss this opportunity. Remember, the goal should be to end the call with an appointment scheduled so be sure to invite them to schedule.

Set aside some time to meet as a team – everyone in the office should be trained on how to not only answer the phones but should know how to effectively handle the calls. At the very least, professionally & courteously direct the caller to someone who can help.

Practice, Practice, Practice how to effectively handle different types of calls and questions until you feel comfortable. (Yes, I am talking about role-play – I know we hate role-play it’s uncomfortable (and embarrassing) to do but it’s necessary to be truly successful. Work through the discomfort. It’s worth it!)

As a team, create your Telephone Principles (scripting guidelines) which are based on your goals & expectations for each call.

The telephone ringing should never be viewed as an interruption to your already too-busy day. Certainly, handling the phones is a big responsibility but it’s an even bigger privilege. Don’t miss out on any opportunities to set your office apart from the others by always exceeding the caller’s expectations.

Practice Owners – If you have questions about how to successfully handle telephone calls or need help training your team, don’t wait, ask for help. I’m ready to help you. Email: bhaydenconsulting@gmail.com

Please... If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice –  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

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Established or New Dental Patients – Which is more important for practice growth?

Established or New Dental Patients – Which is more important for practice growth?

Hello Friends,

So which is more important to your practice growth – obtaining new patients or retaining established patients?

The short answer, both are very important to successfully grow your dental practice.

Yes, new patients are very important, in fact, we should have a monthly new patient goal that we are working toward each month. Offices love new patients. I hear doctors and teams all the time saying “We need more new patients!” They believe that is the answer to all of their scheduling, production, and collection woes. But is that good enough to grow your practice, just ensuring that you’re getting fresh new patients each month?

Well, if you want to spend lots of money and ultimately work harder instead of smarter, then yes. But, I think it’s safe to say, that isn’t your intention or end goal.

And yet, that is exactly what I am seeing many doctors doing in their practice. They are investing time and money to bring in new patients but are not giving the same attention to retaining those new patients. Like they are just spinning their wheels and will eventually just burn out.

Oftentimes, I will see healthy new patient numbers each month, and yet, the office isn’t growing at all and their production is weak. Why is that? When I examine the data, I learn that far too many of their new patients are one-timers. They left the office without scheduling a future appointment. Why is this a bummer situation? Calling, emailing, texting, and snail-mailing our patients to get them to reappoint can be a drag. It’s tough to reach patients once they leave. It’s possible of course, but it takes money, time, and energy that could be better spent elsewhere. Unfortunately, we don’t always see those attempts being made to reach out to those unscheduled new patients. No one really knows what happens to the patient after their first visit. Or they make minimal attempts to reach out to the patients before giving up after a couple of months.

What does your new patient experience look like from the initial call, and first visit, to how you stay in touch with them after they leave?

Do you know what your new patient retention numbers look like?

So if the most expensive patients to acquire are your new patients, the easiest and best patients to fill your schedules are those who have come to you before.  But, you may be thinking… that takes time and money to reappoint established patients too. That’s true but you have a huge advantage when reaching out to established patients of record; It’s the power of pre-existing relationships.  (Oh, by the way, on average, it can cost up to six times more to gain a new patient than it does to retain an existing patient.)

What does retaining, reactivating, and reappointing established patients mean for you and the patient?

  • We are creatures of habit.  It’s easier to do something we are already doing than to do something different.
  • Established relationship. (They already know, like, and trust you. You just need to focus on strengthening that relationship)
  • No marketing costs – you’ve already paid the initial investment in getting the patient.

What are you doing to keep track of your established patients? What are you doing to ensure your established patients don’t slip through the cracks?

What are you doing to keep your new and established patients loyal to your practice?

Loyal patients, isn’t that what we want? Patients that return year after year, accept your treatment recommendations and refer their friends, family, neighbors, and co-workers. They are loyal to your dental practice because they like and trust you. You’ve earned the privilege to serve them not just for a moment but for life.

Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients for their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The best part with loyal patients is the aforementioned struggles are greatly reduced or eliminated altogether.

Of course, this takes some work – implementing and following closely, effective office systems/protocols are critical to you successfully retaining your patients and reaching/exceeding your practice goals.

Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice –  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!