shake it up

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Dental Marketing Ideas for August

Hello Friends,

The Back to School season, while dreaded by many children, and some parents and teachers too, it is a great time for your dental office to exceed patient expectations and educate the community on the importance of good dental health for their children as well as for teachers.

Here are some Dental Marketing Ideas for the month of August and the Back to School season…

dental marketing ideas for august betty hayden consulting

Theme:  Back to School With Healthy Smiles!

Target Audience: Teachers and School Aged Children

How:

  •  Send out a Press Release to the local papers and news stations with Children’s Dental Health Tips for parents. (ie: healthy snack/beverage ideas, visiting the dentist, brushing/flossing tips, mouthguards, sealants, and more.)
  • Social Media & Blog Posts with Dental Health Tips for Children.
  • Have special offers just for Teachers and Students during the month.
  • Send a Press Release and Social Media Posts focused just on Kindergarten aged children as August is “Get Ready for Kindergarten” month.

If you are interested in hiring me to help your office create a custom “Back to School” campaign that includes ideas for special offers, give-aways/drawings, community involvement, cross marketing with local businesses and hygiene recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com for a complimentary consultation.

Here are 5 More Ways to Help your Team and Patients Smile in August!

August 1 -7 – Simplify Your Life Week ~ Continuing Care Opportunity: Simplify your life by crossing off “Schedule my all-important dental visit” from your To-Do-List by calling us today at…

August 6th – National Fresh Breath (Halitosis) Day ~ Excellent Blog and Social Media Educational Post Opportunity! As well as service/treatment opportunity in the office.

August 10th – S’mores Day ~ Patient Appreciation Gift  “We Need S’MORE Patients Like You. Thank you for your referrals!” label that includes your office information, attached to a mini s’mores kit. See my Pinterest board for ideas. 

August 20th – International Tongue Twister Day ~ Share some tongue twister riddles on your social media pages.

August 27th – Just Because Day ~ Do something special for your boss or team members…just because. 😉

 If you liked this article, please let me know by giving it a “like”. Also, feel free to comment below with any other marketing ideas for the month of August that you’d like to share.

Be sure to take a second and subscribe to receive in your email inbox each month, my FREE dental marketing and practice management ideas.

Wishing you all a Very Successful and Happy August!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  Facebook, Twitter, Instagram, LinkedIn and Pinterest

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Shake it up baby! How to get rid of the Monday Blues

By ~ Betty Hayden

Shake it up Baby!  That’s how you can start loving Mondays.  Yes, I said it – Love Monday and Tuesday, and Wednesday and Thursday!  You already love Friday, right?  Well, get ready to love the others by Shaking up Monday.

How do you Shake it Up?  First, you need to prepare for Monday on Sunday.  Try this:

  • What will you wear?-  Lay out your work clothes. (Make sure they are clean & wrinkle-free.)
  • What will you eat?-  Prepare your lunch & healthy snacks.
  • What to do? – Make your to-do-list. (Purging your brain of everything you need to accomplish will help you sleep better.)
  • Where is it? –  Put your keys, purse/wallet, etc. near the door.
  • Go to bed early- .  (Staying up too late will only make you crabby in the morning.)

Okay, so there are some of your Sunday responsibilities.  Here’s what you do Monday Morning:

  • Wake Up – Tell yourself this: “I’m going to make this a GREAT day!”
  • Eat a healthy Breakfast!  Do not skip this important meal.
  • Dress the part, if you want it to be a great day, start by looking great. (Brush & style your hair,  if you’re a woman put on some make-up, wear a special piece of jewelry, etc.)
  • Leave early enough to allow yourself plenty of time to arrive at work without feeling rushed.

So now, you’re getting ready to walk in to work –  put a smile on your face and remind yourself that “you” are going to make it a great day.  And here are some “Shake it Up” tips:

  • Act like it’s the happiest day of your life.
  • Greet your fellow co-workers. (If you are the only one there, look in the mirror and say hello beautiful….  kidding.)
  • Start the work day with a morning huddle –  this will keep everyone on the same page, and gives you the opportunity to set “the tone” for the day.  Encourage everyone to share their ideas for marketing, better customer service and increased productivity. 
  • Learn something new –  Look to learn better & fresh ways of doing things by reading books, magazines, listening to  podcasts, watching a webinar, attending seminars and learning from those around you.  Remember this, you can learn a lot by getting feed back from your customers (good & bad).  
  • Get some fresh air –  if possible, eat your lunch outside the office or take a short walk during your break.  A breath of fresh air and change in scenery will  help clear your mind and reinvigorate you.
  • Drink plenty of water and eat foods that refresh, not ones that make you feel tired & sluggish.
  • Work from a to-do-list.  If there’s something that must be done, go ahead and get it finished. Get busy, get it done, and feel the freedom of no longer having it hanging over your head. 

I really like this quote from Brian Tracy: “Your ability to discipline yourself  to do what you should, when you should do it, whether you feel like it or not,  is the key to becoming a great person and living a great life.”    Great advice!

These are just some of the many suggestions and helpful tips out there to help you “Love Monday” – and if with all of these suggestions you still “hate Monday” well then, try this:

Turn the volume up on your computer, Play this video by the Beatles http://www.youtube.com/watch?v=pVlr4g5-r18  and “Shake it Up baby!” Shake It Up Baby

Make it a GREAT Day!

Yours for Success,

~Betty

“Every moment is your opportunity to build a life that’s rich and full, so take a deep breath, aim for the stars, and make it happen.” — Ralph Marston