Dental Marketing and Practice Growth Ideas September 2022

Dental Marketing and Practice Growth Ideas September 2022

Hello Friends,

For many dental offices, September can be a slower month. Even for some of the offices that start the month with a full schedule report that as the month progresses the schedule tends to fall apart. There could be many different reasons why this happens every September. Perhaps for some, it is because families are still adjusting to the back-to-school schedules and don’t want to bother adding a visit to the dentist to their already too-hectic days or it could be because you and your team expect September to be a slow month and that there isn’t anything you can do about it. Whatever the reason, it hurts to have holes in the schedule. Yet, I have some offices that tell me September is always a great month for the schedules and production. I want you all to have that experience – full, healthy, and productive schedules.

The marketing (growth) ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. With the ultimate goal of helping you to have more fun and less stress at work.

September 2022 Dental Marketing and Practice Growth Tips & Ideas

Theme: Fall in Love with a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services

Giving-Away – Drawing for a Fall-Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

For offices that offer Clear Aligners/ Invisalign: September is Self-Improvement Month – “If you’re an adult who has been putting off having your teeth straightened because you don’t want to endure the discomfort and the unsightly metal construction of traditional braces, we’re pleased to offer clear aligners – an “invisible” orthodontic alternative.”

Local Business Marketing (Relationship Building) Opportunity: 

September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” or “Our Neighbors are Sweet as Honey!”

Here are a couple of examples… (From King Dental and Dr. Bruyere’s office)

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

September is National Fruit & Veggie Month – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and surprisingly unhealthy snacks.

Social Media Post Ideas to Improve Engagement during the month of September – what do your Facebook, Instagram, and Google pages look like? If you’re not keeping them up to date with fresh photos and content you’re missing out on some great opportunities to engage with your active patients, your inactive patients, and your potential patients in the community.

National Cheese Month  

Whole Grains Month

Random Acts of Kindness Day or Be Kind Day: 1 

World Coconut Day: 2 

Grandparent’s Day: 10 


International Chocolate Day: 13 

Autumn (Autumnal Equinox): 23

National Coffee Day: 29 

Family Health and Fitness Day USA: 30 

So there you have it, some fun practice growth ideas for the month of September. Please, be sure to stay in touch with me and keep me updated on any of the ideas that you use. If you have some thoughts on how to take these suggestions to the next level or just ways to improve on them I want to hear from you!

Here are some additional tips and ideas to help you enjoy full, healthy, and productive schedules. 12 Tips To Help You Fill Holes In Your Dental Schedules with Productive Appointments

If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE take a quick minute to leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Wishing you all the healthiest and happiest September!

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you kindly do something for me? I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

12 Tips To Help You Fill Holes In Your Dental Schedules with Productive Appointments

12 Tips To Help You Fill Holes In Your Dental Schedules with Productive Appointments

Hello Friends,

Many dental offices are dealing with holes in their schedules and an increase in last-minute schedule changes and broken appointments. Or maybe you have full schedules, but they’re chaotic and not very productive.

Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.

This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule (and KEEP) appointments. More importantly, we want the schedules to not only be full/busy but productive & healthy.

Here are 12 tips and ideas that won’t require a lot of extra time or expense to help improve your schedules for this fall…

#1. Morning Huddle – At your morning huddle, review schedules for patients coming in without a future hygiene appointment scheduled, any family members due in hygiene, and patients with unscheduled treatment plans.  What is your plan to ensure that these patients leave with their next appointment scheduled?

#2. Broken Appointments – Who is tracking, and how are they tracking your broken appts? More importantly, what proactive steps are taken to reduce or eliminate broken appts in your office?  

Practice Owners – If you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about or would like to discover areas of opportunity for your practice … please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

#3. Telephones – It is imperative that all team members are well-trained to effectively care for the patients and potential patients calling your office.  How many calls end with an appointment scheduled, and how many do not? Are your office phones being answered during the times that patients and potential patients are most likely to call? How many times is the phone ringing before being answered? How often are callers being put on hold?

What about the “shopper” callers, the callers with insurance questions, the callers with questions about whether going to the dentist is safe or not, the callers asking if you’re accepting new patients, how do you know that these calls are being handled and cared for effectively? How do you know that your team members are not inadvertently keeping them from scheduling an appointment and Keeping you from welcoming them into the practice as new patients?

This may not seem like a big deal or related to what I am talking about today, but how the telephone callers are cared for or not cared for has a big impact on your schedules and the growth of your practice.  

#4. Treatment Plan Presentations and Completions – Pull your unscheduled treatment plan reports. Even if you prefer to leave it to your patients to decide when they’re ready to schedule, you certainly can keep in touch with them and continue to gently plant some treatment reminder seeds of urgency, want, and need.

#5. Welcoming New Patients – What are your plans to successfully welcome more new patients into the practice? What are you willing to do differently in order to reach/exceed your monthly new patient goals?

#6. Community – What are some things you can do to get your name out there in the community?  If you’re not already, now is an awesome time to become the “go-to” dentist in your city/town.

What can you and your team do to give back to the community? Hint: I share ideas with you each month to do just that. Are you following my monthly emails? If not, take a second and sign up/subscribe. This way, you won’t miss a single idea!

#7. Reviews & Recommendations – This one is super easy! Let your patients do some of the work, and invite them to do the talking for you. Give them something good to talk about and spread to their friends, family, neighbors, and co-workers. How? Consistently deliver excellent experiences via the telephone and in-person at their appointments. Make it easy for them to leave a review on Facebook and Google.

Please do not underestimate the power of “fresh” online reviews and recommendations to grow your practice.

#8. Insured Patients – Mid-September, early October start your end-of-year insurance “use it or lose it” reminders and campaigns.  Patients tend to wait until the last minute to try and squeeze in a dental appointment to use their remaining benefits – encourage them to beat the end-of-the-year rush.

#9. In-Office Savings Plan –   If your office offers an in-office savings plan, create some campaigns to let more uninsured people and local small businesses know about your awesome and affordable in-office savings plan.

#10. Continuing Education and Team Building – The fall season may be the perfect time to schedule some in-office continuing education and training. As well as some fun team-building activities.

#11. Exceed Expectations – Spend more quality time with the patients who do come in for their appointments.

#12. Celebrate your Success! –  This will require a team effort to enjoy productive and healthy schedules for the rest of this year and beyond so please be sure to find ways to celebrate your success. Reward the behavior that you want to see more of! 

BONUS TIP! – Take advantage of your social media pages and Google My Business Account to share office happenings, dental health tips, community news, and to feature different dental services/treatments that you offer.

If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE take a quick minute to leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

I am wishing you all the healthiest and happiest schedules for this Fall!

~Betty – Dental Coach

Before you go, would you kindly please do something for me? I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

September 2021 Dental Marketing Tips and Ideas

September 2021 Dental Marketing Tips and Ideas

Hello Friends,

Whether your practice is crazy busy or super slow – now is your opportunity to make it be your best September ever!

The marketing (growth) ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. With the ultimate goal of helping you to have more fun and less stress at work.

Dental Marketing Tips and Ideas for September 2021 (Practice Management & Leaderships Ideas Coming Soon!)

Theme: Fall in Love with a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services

Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

Patient Appreciation Gift Idea:

International Clean Hands Week is the 19th -25th – Give away little bottles of hand sanitizer with a tag or label that says, “Hands down we have the best patients in town!” Be sure your office name is included on the label.

Local Business Marketing Opportunity: 

September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!”  OR  to your referring offices, you can say” Your Referrals Are Sweet As Honey – Thank you!”

See more honey gift ideas here on my Pinterest Board

Patient & Community Educational Idea:

Mouthguard Day: 6th – Share dental health tips about how to protect your smile while playing sports. Consider offering a mouthguard clinic for your local school sports teams.

September is National Fruit & Veggie Month – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and surprisingly unhealthy snacks.

Social Media Post Content Ideas to Improve Engagement during the month of September:

World Alzheimer’s Month

Bacon Day: 5th
Banana Day: 11th 

Grandparent’s Day: 12th


Bright Pink Lipstick Day: 17
th 
Talk Like a Pirate Day:
19th 

First Day of Fall: 22nd

Family Health and Fitness Day USA: 25  
Women’s Health & Fitness Day: 29 

Do you enjoy the complimentary ideas that I share each month?  I would love and truly appreciate it for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK . Thank you!

Wishing you all the healthiest and happiest September!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty

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