As we prepare to welcome the start of your second quarter for the year it is my goal to help you exceed your current and potential patients’ expectations, exceed your team’s expectations, gain more new patients, engage with the community, and strengthen your office systems during the month of April.
Remember that it is just as important, if not most important to consistently exceed your employees’ expectations. We all need a work environment and culture that refreshes us instead of being a drag and a drain on us.
Spring Dental Practice Management Tips & Ideas for April 2021
Spring Clean your Online Presence – Friends, please take some time now to examine your website, social media pages, and Google listing. Make sure that your office information is up-to-date, current content and photos. Check the bios, office hours, services, special offers, page links, etc. If you haven’t brought your Google business listing up to date or have yet to claim it – please do so.
Hygiene Continuing Care Reminders – Reach out to your unscheduled hygiene patients.
April 18th -24th is Cleaning for A Reason Week. Turn this into a “it’s time(past-time) for your spring dental health cleaning, examination, and oral cancer screening appointment” reminder.
Friends, do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
“A team that works, learns, and PLAYS together stays together.”
National Fun at Work Day: 1st – Have a silly theme for this day. (For example, Crazy hair, luau, silly socks, decades day, etc. Take and Share pictures on Facebook and Instagram)
National Dental Hygienists Week: 4th – 10th (note: this is for my Canadian friends)
Administrative Professionals Day: 21st – Celebrate your hard-working front office team!
Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at email@example.com to see if a coaching relationship is right for you.
Also, April is Oral Cancer Awareness Month ~ An excellent opportunity for you to raise oral cancer awareness and the need for early detection to save lives. Visit here for some tips and ideas: Oral Cancer Awareness Tips & Ideas
It always brightens my day to hear from you! If you appreciated these complimentary ideas I would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!!
Don’t miss out on any of the ideas that I share each month. Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to firstname.lastname@example.org) and I will send you an invitation to follow my blog.
I am happy to be sharing some dental practice management tips and ideas with you to be implemented during the month of March. All designed to help you end your first quarter strong!!
Be sure to spend some time reviewing your YTD numbers with your goals for the year. Are you satisfied with how your numbers are trending? If not, now is the perfect time to make some adjustments.
If you’re looking for marketing tips and ideas for March 2021 – visit here.
Here are your leadership and management tips and ideas for March 2021…
“The task of leadership is not to put greatness into people, but to elicit it, for the greatness is there already.” – John Buchan
Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up! See more team building tips and ideas HERE
“There is no investment you can make which will pay you so well as the effort to scatter sunshine and good cheer through your establishment.”- Orison Swett Marden
Add the following days to your office calendar
Employee Appreciation Day5th – Take some time today to show your appreciation for your hard-working employees. Take a few team photos to share on your social media pages and Google My Business listing. People respond very well to seeing employees appreciated and everyone having fun together.
National Dentists Day: March 6th – Spend today celebrating the awesome dentists’ in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages and Google My Business listing with a message of appreciation.
National Dental Assistants Recognition Week: 7th – 13th– This is the week to celebrate your hard-working assistants! Be sure to take a picture(s) of your assistants to post on your social media pages and Google My Business listing with a message of appreciation.
Doctors’ if you would like to learn how coaching can help you better lead your team, creating greatness based on high-performance expectations and principles. Produce more, Collect more, Stress-less, and have more Fun – Schedule your complimentary no-obligation 30-minute coaching consultation today at email@example.com
Hygiene Continuing Care/Recare Opportunity – March 28th – April 3 is National Cleaning Week: Take advantage of the theme for this week by sharing hygiene continuing care email & text reminders with your patients that are due for their “cleaning” appointments. Be sure to include posts on your social media pages too.
Remember that March is an especially important month for any of you that typically struggle with a slow September. Make sure that all of your patients leave with next hygiene appointment scheduled. Do you know what your pre-appointment and re-appointment percentage is for your practice? If not, that is a smart number to track. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence . Keeping your pre and re-appointment percentages high means less time, energy, and money spent trying to get the appointments later.
Same-Day Schedule Changes – Holes in the schedule are not OK. Encourage your patients to keep their reservations and for the ones that absolutely must break their appt… unless they are a habitual offender PLEASE reschedule them while you have them on the phone. Refrain from asking – do you want to reschedule? Would you like to schedule? Do you want to call back to reschedule? ETC. Assume that they want to and say: “I know this appointment is important to you so while I have you on the phone let’s go ahead and reserve a more convenient time. I have ___ or ___ which works better for you?”
If they refuse to schedule, then let them know that if you don’t hear from them by (choose date) you will give them a call. Be sure to follow up on that promise.
As always, wishing you the very best!!
I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Thank you!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
What do you have planned for March to help your patients have a great visit to your office? Are you on track to reach or exceed your first-quarter new patient and established patient reactivation goals? If not, there is still time to end this first quarter strong!
You’ll find that the Marketing Tips and Ideas that I share each month target the following 3 different areas to help you grow and improve your practice:
In-Office / Exceed Patients Expectations – Ideas that exceed your patients’ expectations and gets them talking about you, your office, and your team (in a good way) to their friends, family, neighbors, and co-workers after their appointment.
Social Media – Look for and create opportunities to help your patients and potential patients to see the personality of the practice. It is a good way to simply keep your name in front of your active and inactive patients too.
Community – Ideas to help you build and strengthen relationships within the community.
Marketing Tips & Ideas for March
Product/Service Feature: Teeth Whitening
Theme: Tropical Luau (March is a great month to bring a little warmth and fun to the practice!)
Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.
Remind your patients that gift certificates are available!
Product/Service Feature: Orthodontics
Theme: March Madness (Bracket Madness)
Our Office Patients are a Slam Dunk! OR
May all your straight teeth “swishes” come true!
Patient Appreciation Gifts– little basketball kick balls (Oriental Trading) or little oranges (clementines) that you use a food-grade marker to draw basketball lines onto them.
Contest/Give-Away – Basketball Themed Gift Basket. Filled with snacks, a basketball, toothbrush, floss, mouthrinse, and whatever else you’d like to add.
External Marketing Ideas to Build Relationships Within Your Community:
Celebrate Your Name Week March 4-10 – Fun & Inexpensive give-away idea: Pick 2-4 names each day (that the office is open) to post on Facebook/Instagram, the persons with those names can come by the office on that day only to pick up a FREE toothbrush (or lip balm). An easy way to get posts shared! (Get your name out there!!)
National Nutrition Month – Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan.
Educational Opportunities –
National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
Sleep Awareness Week® 14th – 20th– It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.
Social Media Post Ideas to Improve Engagement during the month of March:
National Caffeine Awareness Month
National Procrastination Week: 7th–14th
American Chocolate Week: 21st – 27th
World Compliment Day 1st
Pi Day: 14th
Kick Butts Day 17th
Pecan Day 25th
What are your plans to make March a great month? Please share your plans and ideas with me!
Here are some Practice Management & Leadership Tips & Ideas for March 2021
I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.Would you kindly do that for me, please? Thank you!
Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today. If you prefer, send me your email address at email@example.com and I will send you an invitation to follow my blog.
“There is no way that the quality of patient care and experiences will exceed the quality of the people who provide it.”
It’s true if you want your patients to consistently have great experiences, accept your treatment recommendations, and refer their friends, family, neighbors, and co-workers to you – it takes a quality, happy, and productive team. Of course, though, it starts with you!
Set the Example – Treat your employees how you would like them to treat your best patient!
If you want to see a positive change in your practice, you must consistently lead by example… be the change. It starts at the top. You set the tone for the day, make certain that it’s a happy & productive one. This includes any employee in a management position – if you have employees complaining about your office manager, take it seriously. A toxic office manager will destroy your practice over time, at the very least, cause a staff turnover nightmare. In fact, any employee that is toxic to your vision, to your team, and/or your patients…needs to go. It’s not easy to make the decision to terminate someone’s employment, yet absolutely necessary if you want to improve your practice. It’s been said that “what you allow you encourage.” Once you make the decision to no longer tolerate or allow the poor behavior and attitudes in your practice, you’ll breathe a huge sigh of relief.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
Communication – “The art of communication is the language of leadership.”
Job Expectations & Job Responsibilities – What are the performance expectations for your team? Does each employee clearly understand their role in the practice?
Hello, Good Morning! – Make it a point to greet your fellow team members every morning. Let people know that you see them and acknowledge them with a hello.
Thank you – Express your appreciation. Saying thank you improves your office, your health, and the patient’s experience.
Commendation – Commend your employees when you catch them doing something “right”. Commendation boosts morale. Applaud & reward the behavior and actions that you want to see more of. Simply thanking your team at the end of the day goes a long way in making them feel appreciated.
Creativity – Host “Brainstorm Sessions” with prizes for creative marketing ideas, solutions to improve office efficiency, welcome more new patients, patient retention, and how to have more fun as a team.
Accountability – “Great teammates hold each other accountable to the high standards and excellence their culture expects and demands.” – Jon Gordon
Work Space / Office Appearance – “Clutter in your physical surroundings will clutter your mind and spirit.”
Clutter represents indecision. Decide to get rid of the office clutter!
Staff Lounge / Lunchroom – What does your breakroom/lounge look like? Is it a space that you can relax in and enjoy? Consider cleaning it up, organizing, re-decorating, and stocking with healthy snacks and beverages for the team.
Work Hard, Have Fun, Create Beautiful Smiles.
Have FUN! – You spend far too much time together at work to not have some fun too! Create a fun and stress-free environment with Team Building Activities and Events!
Here are some ideas to get you started…
In Office Fun: Potluck lunch, Send an Ice Cream or Coffee Truck to the office, Carry out lunch (team choice), Crafts, Games, & Puzzles. Turn the music up and dance. Make little appreciation gifts that you can give out to your patients at their appointments.
Healthier Teams – How about team exercise/yoga classes? Or Monday morning breakfast smoothies? Or walks outside during breaks.
Fun with Social Media – Utilize your social media pages and your Google My Business page to show your patients and potential patients what a fun office you have.
Videos – post fun team videos on your office social media pages.
Employee Work Anniversaries – Celebrate employee work anniversaries and post pictures to your social media pages.
Pictures – take fun/silly pictures with the team and your patients to share on social media, your website, and in newsletters.
Fun Dress Up/Theme Days –
What: Decorate the office, team dresses up, small prize giveaways and snacks.
Book Club – Purchase team building/self-improvement books for your team. During your monthly team meetings or at your daily huddle discuss portions of the book. Consider purchasing electronic devices such as a Kindle Fire for each employee and download books that can be discussed during a “book club team meeting”.
Check out Dental Office Leadership, Management, Marketing, and Team Building Book Recommendations here from Betty’s Bookshelf
If you have some favorites that you think I should add to my list, feel free to shoot me a message at email@example.com – Thank you.
Incentives/Rewards – Sometimes unexpected rewards work better than expected monthly bonuses for reaching goals. Every office is different, so if you have something that is working well for you and your team continue doing it. However, if you would like some reward/incentive ideas for reaching daily/weekly/monthly production, collection, new patient, service/product, social media, and other goals but want to keep the rewards unexpected or more spontaneous, here you go…
In addition to simple, yet appreciated, thank you cards; Spa Gift Card, Good Ol’ Cash, Lunch/Breakfast, Purse/Tote bag, Gift Baskets, Plants/Flowers, Jewelry, Movie/Theater Gift Cards, Tickets to Sporting Event/Concert, Amusement Park tickets, Restaurant gift card, Gas cards and Car Wash Gift Cards.
Outside the office Fun: (depending on your location and current pandemic restrictions/cautions)Bowling, Painting Party, Shopping, Dinner, Cooking Class, Wally Ball, Sporting Event, Spa, Escape Room, Field Day (Team up with other offices), Concert, Skating, Batting Cages, Mini Golf, Pottery Class, Theater, Pool party, Skiing, Nature hike/walk, Etc.
Continuing Education – Continuing education, not just for the providers but for the entire team is a wonderful way to ensure practice growth. Not to mention, it’s a great team-building experience, one that will give you a happier and motivated team. You can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.
Consider incorporating a dental continuing education class with a fun event, for example, CPR Course and Pool Party.
Regular Team Training – Don’t hold back in this area! Investin your team. Thoroughly train any new employees on your practice goals, systems, software, telephone skills, dental procedures, protocols, etc. However, training isn’t just for your new employees, everyone in the office needs regular training.
Is there a chance you might have some new dental equipment or training manuals just sitting on the shelf, collecting dust? It’s most likely because your team didn’t understand or appreciate the why and the how. Knowing why and how this new idea, technique, equipment, or procedure works, benefits the patient, the team, and the office is critical to enthused implementation.
Community Involvement – Visit the local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Pass out freebies imprinted with your office information to the people attending these community events. Be sure to take pictures of you and your team out and about in the community and share to your social media pages and website.
“People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie
It is my wish that these ideas and tips will help you and your team experience greater happiness at work. If you have any other ideas or things that have worked well in your office, I would love to hear about them. If you have any questions or concerns about what you’ve read today, please contact me at firstname.lastname@example.org.
Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK – Thank you!!!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea!