pediatric marketing

July 2022 Dental Marketing And Practice Growth Tips and Ideas
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July 2022 Dental Marketing And Practice Growth Tips and Ideas

Hello Friends,

Happy Summer!

With the dental marketing ideas that I am sharing today along with some planning, enthusiasm and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, and exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. Sound good to you?

Here are a few ideas to help you enjoy a terrific & productive July!

National Ice Cream Month

Treatment Offer – July is National Ice Cream Month and Close to 50% of Americans suffer from or experience tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.

Your product/service feature during the month of July: Desensitizing Agents to treat tooth sensitivity.

Patient Appreciation – Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

National Watermelon Month – Patient Appreciation Idea – Serve your patients’ watermelon slices or cubes as a special treat during their visit.

Get Ready For Kindergarten Month – For family-friendly offices – depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Dental Social Media Content Ideas to Encourage and Boost Engagement during the month of July. (Take some time to create and schedule posts for your Facebook page. As well as for Instagram and Google My Business)

dental social media content ideas from Betty Hayden Consulting

National Blueberries Month

Chocolate Day: 7

National Sour Candy Day: 18

National Lipstick Day: 29

National Avocado Day: 31

Doctors, I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how my coaching program works, please email me at bhaydenconsulting@gmail.com.

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Back to School Dental Office Ideas
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Back to School Dental Office Ideas

Hello Friends,

The back-to-school season is upon us. While we typically reach out to the schools during February’s Dental Health now is a great time to start building relationships with school staff & the families that attend these schools.

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

Community Involvement – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media pages, to local businesses, and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Social Media Platforms – Share  school-related and dental health content to your social media pages, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)
dental ideas for local schools tooth decay is preventable dental coach betty hayden

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, send over a coffee or ice cream truck, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas…

and/or

Host a Favorite Teacher Contest  – Invite local students to nominate their favorite teacher. The winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers, and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Give-Away – Or have a school-themed gift that you’ll raffle off.  Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.

Book Fairs – Many schools will be hosting book fairs this school year.  These fairs typically bring in many families.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, I am here for you.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea!

We’re on Facebook, Twitter, Instagram, LinkedIn, and Pinterest stop by and say hello. 

Yours for Greater Success,

~Betty

Children’s Dental Health Month 2021 Tips and Ideas
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Children’s Dental Health Month 2021 Tips and Ideas

Hello, Friends ~

February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

COVID-19 has brought about many changes to our world; forcing us to also make changes and edits to our daily systems and protocols within our dental practices and how we engage with potential patients in our communities.

Even with these changes, there are still wonderful opportunities to enjoy the privilege of safely helping the children in your respective communities to smile happier and healthier.

Be sure to see Pediatric Dental Marketing Ideas for how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Visit here:  Pediatric Dental Marketing Ideas

Here are a few tips and ideas for February’s Children’s Dental Health Month

School Dental Health Presentations – Typically, during Dental Health Month visits are made to the schools by dental office teams or children visit the office for an in-office field trip. If the Pandemic prevents you from visiting the schools or from them visiting you what about offering them a Zoom field trip?

Dental Education Via Social Media – Take advantage of your office social media platforms and website to share a variety of fun and educational posts and videos related to children’s dental health. Content Ideas for Posts and Videos:

  • Healthy Lunch/Snack Ideas
  • How much sugar is in your drink or favorite snacks?
  • What to do in a Dental Emergency?
  • Ortho Care While at School
  • Dental Hygiene with Braces
  • Daily Toothbrushing Chart
  • Dental Health Tips (Importance of sealants, fluoride, mouthguards, regular dental visits.)
  • What kind of toothbrush, toothpaste, floss, and mouth rinse is best?
  • Baby Bottle Tooth Decay 
  • Tongue-Tie – What is it and how is it treated?

Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids came home from school with their lost tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

OR what about putting together little ortho emergency kits? that include wax, floss threader with floss, etc. The school can keep on hand for ortho emergencies. 🙂

If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas

Give Kids a Smile Day –

Here are some ideas and tips to help you host a successful Give Kids A Smile day in your office.

The ADA website has an excellent Give Kids A Smile Toolbox https://www.ada.org/en/public-programs/give-kids-a-smile  It’s loaded with information such as Planning, Promotion, Forms, etc. As well, they provide guidance for hosting GKAS during the Pandemic.

Advertising/Marketing your Event – Here are just a few ways to do this:

  • Social Media Pages ~ Make good use of all your social media platforms to share information about GKAS day with posts and videos.
  • TV News ~ Fax & Email a press release.
  • Fliers ~ Create fliers for in-office use and to give out to those in your community.

It’s a really fun day – exhausting yes, and a little heartbreaking but it feels good to volunteer your time and donate your services to help so many children in the community.

If you have any questions about hosting your own Give Kids A Smile Event please contact me at bhaydenconsulting@gmail.com – I am happy to help.

If you have an extra minute I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK. Thank you!!!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest