Dental Office Marketing and Practice Management Tips and Ideas for April 2019

Dental Office Marketing and Practice Management Tips and Ideas for April 2019

Hello Friends

As we prepare to start our second quarter and welcome Spring, I have a few dental marketing and practice management tips and ideas to share with you.

My goal is to help you exceed your current and potential patients’ expectations. Just as important, if not most important is to consistently exceed your employees’ expectations.

Dental Marketing and Practice Management Tips and Ideas from Betty Hayden

Just for Fun!

National Fun at Work Day: 4th   – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc. POST pictures on Facebook and Instagram)

Reasons to Celebrate your Team:

Administrative Professionals Week: 21-27th /Admin Professionals Day: 24th

Dental Administrative Professionals Day Betty Hayden Consulting Dental Coach

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Educational Opportunities ~

Oral Cancer Awareness Month ~ An excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives.  See Dental Office Tips and Ideas for Oral Cancer Awareness

National Youth Sports Safety Month – All month-long promote sports safety by protecting smiles with mouthguards.

Dental Office Tips and Ideas Sports Safety

Marketing Ideas –

April is National Garden Month – 

Here are some ideas for you:

Theme: Spring Flowers

Focus: Spring into a Healthy & Beautiful Smile

Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

Your referrals help grow our practice, Thank you!

Our Office Blooms Because of you!

Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.

thank you dental referrals growing our practice betty hayden consulting

Your patients will love these little flower seed packets give-aways! Make certain the office name & info is on the packet.

For awesome ideas for flower seed packaging/presentation check out my Pinterest board HERE.

Social Media Post Ideas to Improve Engagement –

 National Fun Day: 1st

Vitamin C Day: 4th

No Housework Day: 7th

National Garlic Day: 19th

Take Our Daughters & Sons to Work Day: 25th

Sense of Smell Day: 27th

Wishing you all a productive, stress-free, and happy April!

Doctors, contact Betty at bhaydenconsulting@gmail.com to schedule your complimentary 30-minute telephone coaching session with me.

If you appreciated these complimentary ideas I  would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Hello Friends,

The month of May brings many wonderful opportunities to reach out to more people in the community. Here is why:

Teacher Appreciation Week: May 6-12

National Nurses Week: May 6-12 

National Hospital Week: May 6-12

National Police Week:  May 13-19 

Dental Marketing Tips and Ideas for May from Betty Hayden Consulting

This is a great opportunity for dental offices to reach out to the teachers, nurses, and police officers in their community.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Pull a report with any patients that are school teachers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest. Invite the community to nominate their favorites. The winner receives FREE teeth whitening and a certificate stating they won for the favorite teacher/nurse/officer contest.

You could easily ask for donations from local businesses to add to the winning prize.

Within the medical community, a few special weeks are coming up: National Nurses Week – May 6th -12th/ National Hospital Week: May 6-12 / National Nursing Home Week: 13-20 Use this opportunity to reach out to the nurses at local doctors offices, clinics, hospitals, and nursing homes, etc. using the appreciation ideas as listed above.

 Social Media Post Ideas to Improve Engagement:

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community.

PTA Teacher Appreciation Week:7-11

National Nursing Home Week: 13-20 (Starts Mother’s Day to Saturday)
National Police Week:  13-19 

School Principals’ Day: 1

No Homework Day: 6

Nurses Day or National RN Recognition Day: 6

Student Nurse Day: 8  

National Teacher Day: 8 (

Receptionists Day: 9  (Second Wednesday)
School Nurse Day: 9

International Nurses Day: 12 

There are so many ways to celebrate teacher appreciation, police officers, and nurses week in your dental office. If you’re looking for more marketing and practice management ideas for the month of May, please visit here: Dental Tips and Ideas for May

Wishing you all a very happy and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Patient Appreciation Gifts

Hello Friends,

Are you looking for a fun way to thank your patients for their referrals and encourage your patients to tell their friends, family, neighbors and co-workers about your office? A great and inexpensive way to do this is to present them with an unexpected gift at their appointment.

Here are a few ideas for you…

patient appreciation gifts hayden consulting

Gifts in Winter:

Tea

Attach your business card or a special offer to green tea packets as a special give-away for your patients. Even if they don’t drink tea they can give it to a family member, friend, co-worker or a neighbor. Easy and inexpensive way to advertise your office and exceed your patients expectations. The label/tag may say:

“Our Patients are TEA-riffic!”

Candle

Mini candle jars make a nice gift. Attach a tag or label with your office info and one of these sayings:

“Our Patients Are Scentsational”

“Your Referrals Warm Our Hearts”

Lotion

Pass out little bottles of lotion. If they are not imprinted with your office name add a tag to the bottle with your office name and website with this saying…

“Hands Down We Have The Best Patients In Town!”

Gifts for Spring:

Flower/Herb/Veggie Seed Packets

Flower Seed Packets w/a label and business card attached. Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal! The labels you attach to the flower seed packets could say:

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

Gifts for Summer:

Mini Sunscreen

Give away mini bottles of sunscreen. If you don’t have them imprinted with your office name, simply add a tag to the bottles.

Free Ice Cream Cone Certificates

Team up with local ice cream shop for donations of free ice cream cone’s

Zucchini

Sneak Some Zucchini Onto Your Neighbor’s Porch Night. (I’m serious, it’s a real day in August!) While you probably don’t want to visit your patient’s homes during the night you can easily have a basket of zucchini at the office for your patient’s to take. Wrap some ribbon and a business card with a zucchini recipe on it for your patients to sneak onto their neighbors porch during the night.

Gifts for Fall:

Apple Cider

Warm or cold cider is a nice fall treat. You don’t need to give every patient their own jug of cider a small cup of cider will be well received and appreciated. Include a sign near the cider that says:

“You’re the Apple of Our Eye”

S’mores Kit

Pinterest has some really neat ideas for inexpensive and fun s’more kits.

“We Need S’More Patients Like You!”

Anytime Gifts 🙂

Pens

Purchase imprinted pens and add a tag to the pens that say:

“Take Note We Think You’re Awesome”

“Our Patients are just Write”

Tip: promostuff4u.com has a wonderful selection of pens and they offer exceptional customer service.

 Cookies

Individually wrapped purchased or homemade cookies are a sweet treat. Add this label:

“Thankful for Sweet Patients Like You”

Flowers
Fresh single stem flowers or Small potted flowers (ex: inexpensive gift would be a marigold in a small pot, you can get mini pots from the dollar store 4/$1.00)

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

Xylitol Products

Offer Xylitol samples of Gum, Mint and Suckers

Tip: Also have these items available for purchase

Donuts

Who doesn’t enjoy a yummy donut every once in a while? Display a platter of donuts at the front desk or at your patient beverage station with a sign that says:

“Donut Know What We Would Do Without Wonderful Patients Like You!”

Apples
Basket of Apples with a sign or stickers on the apples that say:

“Our Patients Are Awesome to The Core”

“You’re the Apple of our eyes”

See my Apple themed Dental Marketing Ideas for more apple ideas.
Bath Salts/Sugar Scrubs

Consider making bath salts or sugar scrubs as a team building activity. Give away as gifts to your patients.

Tip: Pinterest is loaded with recipes and super cute packaging ideas.

Lip Balm

Order imprinted lip balm and attach cute tags to the packaging with this saying…

“Our Patients are the Balm!”

Tip: www.lipbalmexpress.com is a great company to order imprinted, all natural, inexpensive lip balm. See also Pinterest for fun packaging ideas for your lip balm.

Gift of Health Certificates

You can do seasonal gift of health certificates by changing the paper and envelope according to the current season.

Instead of just asking your patient’s to refer their friends, family, neighbors and co-workers to your office, give them a gift of health certificate to share with their friends, family, neighbors & co-workers.

Here is a scripting idea:

 Gift Of Health Certificate

To: ______________________________________

From: ___________________________________

 Your oral health affects your overall health!

 This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.

 Please RSVP at –(office phone number)—–

We’ll give you a reason to smile!

Add here: Office address & website/social media sites

These are just a few patient appreciation gift ideas. I’m sure you can come up with even more fun gift ideas. I would LOVE to hear all about what you come up with! Please share your stories and pictures with me here, on my Facebook page or via email.

Plan ahead for the rest of year to make each month special for your patient’s with unexpected gifts of appreciation. Important Reminder: Whatever you decide to give away to your patients, include your office name and website on/with the gift whenever possible!!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please subscribe today. Feel free to tell your dental friends all about us so they can start benefiting from these dental ideas too. If you liked these ideas, please let me know by hitting the “like” button. Thank you!!!

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter and Pinterest

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