30 Little Things That Make Big Things Happen for your Dental Practice

30 Little Things That Make Big Things Happen for your Dental Practice

 “It’s the little details that are vital. Little things make big things happen.”

~John Wooden

Hello Friends,

It’s the little details, the little things that can make the biggest impact on your practice growth and the happiness of your team.  Best of all, the little things (ideas) that I am sharing today are FREE or very low-cost and most only require seconds of your time.

betty hayden consulting ideas to grow your dental practice

Here is a list of 30 little things you can do starting today to greatly improve your office and in turn your personal life too!

  1. Hello, Good Morning! – Make it a point to greet your fellow team members’ every morning. Let people know that you see them and acknowledge them with a hello.
  2. Smile More – Smiles are contagious. Smile before you pick up the phone, smile to passersby, smile to your teammates, and smile in the mirror. Smiling will boost your mood, put people at ease, and makes you more likable.
  3. Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling.
  4. Thank you – Express your appreciation.  Saying thank you improves your office, your health, and the patient’s experience.
  5. Choose to be Positive – Your attitude is a choice and that choice is 100% within your control. Avoid spreading negativity by sharing bad patient experiences, personal problems, or problems with other team members. Choose to be happy and positive.
  6. Be Kind – Be kind to your patients, strangers, sales reps, and callers.
  7. I’m Sorry – Accept responsibility when you are wrong. Be honest; simply say “I’m sorry I/We messed up”. (Tip: Keep small ($5) gift cards for coffee to give to your patients when you’ve messed up, i.e. running late, lab case mistake, appt. mix up, etc.)
  8. Friendly Greeting – Warmly greet every person that visits the office. Even if you’re on the phone or taking care of a patient, you can acknowledge the other person with a smile.
  9. Say Please – Make it a habit to say please every time you ask for something.
  10. Offer a Proper Handshake- A nice, firm handshake shows confidence and makes a good impression. (Tip: When a new patient comes into the office, come from around the desk and welcome them with a handshake.)
  11. Check it Twice – Before you send that email, letter, or text, check it for spelling errors.
  12. Social Media Sites – If your office is using social media sites be sure to like and follow the pages of local businesses within your community. Click the LIKE button or comment on their posts. This is an easy way to build relationships.
  13. No Cell Phones – Turn down the volume and put your cell phone away while you’re on the clock. Ask your family and friends to call the office line in the event of an emergency. Be fully present during work hours.
  14. Write it Down- Start and end your day with to-do lists. Write a note or set an electronic reminder to check on that claim, call your patient, check voice mail, etc. Writing things down prevents you from forgetting things that are important. (Tip: Avoid placing sticky notes around your workstation. Clutter is chaos to the patient. Place reminders in a notebook that you frequently refer to or set electronic reminders.)
  15. Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale.  (Tip: Commend & reward the behavior and actions that you want to see more of.)
  16. Business Cards – Carry your business cards with you and use them! Get your team personalized business cards to hand out to patients and people they do business with. (Tip: Use the back of the business card with a call to action invitation.)
  17. Stay on Time – If you’re often running behind schedule, investigate as to the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.
  18. Patient of the Day! – Select a patient from the day’s schedule to be your “patient of the day”.  Give them a certificate, a small gift and take their picture to share on your social media sites. This is a fun and inexpensive way to exceed your patients’ expectations.  SEE Dental Patient of the Day Ideas
  19. Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
  20. Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes and will really make your new patient feel special.
  21. Send a Card – In this electronic age, rarely do people get “real” mail. Send hand-written thank you, get well, thinking of you, anniversary, sympathy, and congratulations cards to your patients.  They will truly appreciate it! (Tip: Keep a supply of cards on hand in the office.)
  22. Everybody Clean Up – Pick up the piece of paper from the floor, dust off the plants, keep your workspace and the restroom clean. SEE Clean Your Dental Office
  23. Replace the roll of Toilet Paper – Even if there are still a few squares left to spare, replace with a fresh roll. While you’re at, go ahead and fold the toilet paper into a pretty fan.
  24. Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.
  25. Negative Gossip – Refuse to listen to gossip and stop speaking & spreading gossip. Simple. As. That.
  26. Dress the Part – If you want it to be a great day, start by looking great. Wear clothes that reflect the excellent care you give your patients. This means wearing professional, clean and wrinkle-free clothes.  Also, your hair and body should be clean and odor-free. (Yes, I went there.)
  27.  Verbiage Matters – Use these words often: Absolutely, I’ll be happy to, My pleasure, You are very welcome, Certainly, and Right away.
  28. Acknowledge and Reward Referrals – For every patient you must have a referral source, how else will you be able to track what marketing works and what doesn’t? Especially if you want more referrals from your current patients, then reward the behavior that you want to see more of. Acknowledge and Reward your referrals.
  29. Answer the office Phone – This one is KEY to your success. All of your marketing efforts lead people to the phone first. Answer the office phone during the times when patients and new patients are most likely to call. This includes lunch hours. SEE How to Effectively Answer The Dental Office Phone
  30. Memorable Goodbyes – Make a great last impression with a friendly goodbye…be sure to use the patient’s name.

 “I try to do the right thing at the right time. They may just be little things, but usually, they make the difference between winning and losing.”

~Kareem Abdul-Jabbar

Do the right thing, as a team work together to implement these little things in your office every day. Print this list and review it at your next team meeting.  Enjoy practice growth with a happier team and happy patients.

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK

Seriously, your kind words always warm my heart! Thank you!

Looking for even more ideas? Check out my articles Ten Ways to Stay in Touch with your Dental Patients and How to Attract and Cultivate Loyal Dental Patients

If you would like help implementing these or other ideas into your practice and daily life, contact me at bhaydenconsulting@gmail.com to learn more about my coaching services.

Are you receiving my dental marketing and practice management tips and ideas via email each week? If not, start following today this way you won’t miss a single idea!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Hello Friends,

The month of May brings many wonderful opportunities to reach out to more people in the community. Here is why:

Teacher Appreciation Week: May 6-12

National Nurses Week: May 6-12 

National Hospital Week: May 6-12

National Police Week:  May 13-19 

Dental Marketing Tips and Ideas for May from Betty Hayden Consulting

This is a great opportunity for dental offices to reach out to the teachers, nurses, and police officers in their community.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Pull a report with any patients that are school teachers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest. Invite the community to nominate their favorites. The winner receives FREE teeth whitening and a certificate stating they won for the favorite teacher/nurse/officer contest.

You could easily ask for donations from local businesses to add to the winning prize.

Within the medical community, a few special weeks are coming up: National Nurses Week – May 6th -12th/ National Hospital Week: May 6-12 / National Nursing Home Week: 13-20 Use this opportunity to reach out to the nurses at local doctors offices, clinics, hospitals, and nursing homes, etc. using the appreciation ideas as listed above.

 Social Media Post Ideas to Improve Engagement:

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community.

PTA Teacher Appreciation Week:7-11

National Nursing Home Week: 13-20 (Starts Mother’s Day to Saturday)
National Police Week:  13-19 

School Principals’ Day: 1

No Homework Day: 6

Nurses Day or National RN Recognition Day: 6

Student Nurse Day: 8  

National Teacher Day: 8 (

Receptionists Day: 9  (Second Wednesday)
School Nurse Day: 9

International Nurses Day: 12 

There are so many ways to celebrate teacher appreciation, police officers, and nurses week in your dental office. If you’re looking for more marketing and practice management ideas for the month of May, please visit here: Dental Tips and Ideas for May

Wishing you all a very happy and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Tips and Ideas to Grow and Improve Your Pediatric Dental Office

Tips and Ideas to Grow and Improve Your Pediatric Dental Office

Hello Friends,

Are you looking to improve and grow your pediatric dental office? Today, I’m going to share several dental marketing and practice management ideas for your pediatric office. You may want to print out this article and discuss these ideas with your team. Together, come up with a  plan that will help to make this your Best Year Yet!

Before we get started, keep in mind that the way to mom and dads’ heart is to treat their children well. The way to keep mom and dad loyal to your office is to treat their children exceptionally well. Why? Happy Kids = Happy Parents.  As a mother of two children, I know this to be TRUE!

Here you go, Dental Ideas for the Pediatric Office

grow and improve your pediatric dental clinic

 

 Reception Room –

  • Clean/Well-maintained
  • Up-To-Date Décor
  • Video Games – Stationary or handheld devices
  • Books – Lending library bookshelf.
  • TV (childrens movies and short dental education videos)
  • Pictures – Wall of fame, digital photo frame or photo album filled with pictures of your patients.
  • Photo “booth” area with backdrop and photo props.
  • Tablet/Cell Phone charging station for parents.
  • Bottled water (beverage & snack station for parents.)

 New Patient Experience –

  • Give tour of the office
  • Explain what they can expect during their visit
  • Free stuff – children love to pick out a prize after their visit.
  • Sign them up for your kids club/team.
  • Send them a welcome card after their first visit. Kids love to get mail!

Open House Kids Day (In Office) –

  • Choose a theme: Carnival, BBQ, Luau, Movie/TV/Book Characters, 50’s, etc.
  • Activities: Face Painting, Balloon Twisting, Hula Hoop Contest, Karaoke, Crafts, Carnival-like games, Photo booth/props, Bounce house, etc. (Depending on if the event is inside or outside the office)
  • Prize: Have a drawing to win a gift basket, gift card, bicycle, or team up with a local business for a donated prize.
  • Food: Hot dogs, Chips, Ice Cream/Popsicles, Water, Popcorn, etc.
  • Advertise: Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards, and emails/texts to your current patients.
  • Option: Book appointments in hygiene only, this way, you’ll have production for the day and the doctor(s) will be free to visit with guests and still do the exams.
  • Memories: Take lots of pictures during the event to share on your social media sites, newsletters and media press release.

See also Tips and Ideas for Dental Office Open House Event

Host Patient Appreciation Events (Outside of office)

  • Skating Rink, Indoor Bounce/Trampoline, Movie Theater, Public Pool, Bowling, Local Park, etc. Invite your patients to bring a friend. Be sure to have imprinted give-aways and information about your office at these events. Encourage all attendees to visit and like your social media pages.

Fun Dress Up/Theme Days –

What: Decorate the office, team dresses up, small prize giveaways and snacks.

Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc.(visit party & dollar stores or orientaltrading.com for a ton of theme ideas)

Children’s Dental Health Month –

In-Office –

  • Field Trips – Invite local schools and daycares in for a free field trip to the dentist. (Serve a Healthy snack such as grapes, apple slices, string cheese and small bottled water, Present Education stations/demonstrations -visit the ADA website and Pinterest for great ideas for presentations,  Toothbrush bags for the students and teachers/parents, show a short Video while the kids eat their snack)

Outside the office –

  • What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
  • Where: Schools, Daycares, Library, Mom groups, etc.

Participate in local Family Health & Wellness Fairs –

See  Health and Wellness Fairs for some great ideas.

Community Involvement Visit local farmers market, art/street fairs, Races/Run/Walk for-a-cause, Fundraisers, Parades, Etc. Be active in your community. Have imprinted freebies ready to pass out at these events.

Visit Local Businesses –

  • Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
  • What: Introductions, Referral pads/business cards, Small Gifts (Imprinted toothbrushes, flosscards, lip balm, etc.) Food (Bagels, Donuts, Fruit, Pies, etc), Contest/Drawing for Prizes, Lunch-n- Learn, etc.  TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need them to like you. 😉
  • SEE Dental Marketing Ideas for your Local Library
  • Consider sending a food/drink/ice cream truck to local offices/businesses.

Back-To-School/School Break Visits –

Set aside some back-to-school and/or breaks from school special days in the office. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest:  nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.

SEE Dental Ideas for Local Schools

Book Drive 

Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.

  • Incentive: Gift Basket (put together a fun themed gift basket).  Every person that donates books can enter a drawing to win a gift basket. You do not need to be a patient of record to donate books.
  • Once you have collected all the books:
  • Take pictures of the books
  • Put together toothbrush gift bags w/office information and special offer to deliver to the employees of the library and or school.
  • Deliver books and gift bags to the library and or schools.

Kids Club/Team –

I’m not a fan of “no cavity” clubs because I like to see all children have the opportunity to be part of the office kids club/team and sometimes, a child’s unfortunate cavity is the fault of the parent. Have a club/team that is just for fun and that rewards healthy habits, report cards, community involvement, etc. Take a picture of each child to hang on your wall of fame or in a digital photo frame or picture album, as well as for your website, newsletter and/or social media sites. Present the child with a certificate/wristband/t-shirt when they sign up for your kids’ club. Have monthly contests/drawings that the children can enter to win prizes.

Give-Aways –

Toothbrushes, Toothpaste, Floss/floss threaders, Toys, Puzzles, Kites, Books, Gift Cards, Bubbles, Stickers, Balloons, Fidget Spinners, Kites, Small Stuffed Animals, Glow items, etc.  Children love to leave the office with a small treasure.

Referrals – 

Acknowledge all referrals with a thank you card/letter signed by the dental team. Consider offering thank you gifts/raffle items. Prize ideas: Gift Cards, Family get-away, Gift Baskets, Etc. See Gift Ideas – Pinterest Board

Social Media – 

Utilize social media platforms to keep your current patients up to date with all of your office happenings, to build relationships with local businesses and connect with potential patients. Be sure to connect with community mom groups and all kid-related businesses on your social media platforms. (See this Pinterest Board for a plethora of posting images.)

Facebook Videos Share (live) videos about brushing & flossing techniques, what to do in a dental emergency, why baby teeth are important, what age should a child first visit the dentist, how much sugar is in your favorite drink/cereal/snack, healthy snack ideas and so on.

See Social Media Site Posting Content Ideas

Answer Your Phone – 

Sure, you know that the office phone should be answered within the first couple of rings by an unhurried, friendly scheduling coordinator whose goal is to schedule an appointment and wow the caller with excellent customer service but if you want to see greater results from your marketing efforts, then you must be certain that your office phone is answered during times when patients are calling. Minimum: Monday – Saturday 8:00am – 6:00pm, including lunch hours.  Invest in your entire team by providing training on how to effectively answer the phone.

Forward your calls to an answering service if needed. Having a live person for the caller to talk to is so much better than your caller getting an answering machine or voice mail and then deciding to call the next dental office on their list in hopes of talking to a “live” person.

Also, despite our best intentions to not put a caller on hold we know that it still happens from time to time. Consider having an on hold message for these times, this way, you’ll have the opportunity to share office information, special offers, social media sites, etc. with the caller rather than them listen to nothing, an annoying beeping sound or lame music. See also: Should I Use A Message On Hold Service

Missed calls and calls poorly handled are missed opportunities and those missed opportunities mean missed dollars…big dollars!

For more telephone success tips, take a minute to read this helpful article: How to Effectively Answer the Dental Office Telephone

Host a Candy Buy Back –

For tips and ideas on successfully hosting a candy buy back see: Dental Marketing Ideas for October

Blog/Website – Become the dental expert in your community. Post articles, videos and pictures on your website and social media sites about different dental treatments/products, sports safety, what to do in a dental emergency, etc. TIP: Pin your blog posts, articles, videos and pictures to your office Pinterest boards. Pinterest is a GREAT way to drive traffic to your website. If you don’t already have Pinterest for your office, add that to your to-do-list. Have a variety of family related boards such as dental health tips, recipes, crafts, party ideas, healthy snacks, book ideas and more. Feel free to check out my Pinterest boards for ideas.

Sponsor local sport teams –Free or reduced rate for mouthguards for local sports teams.

Distractions/Safety – TV’s in the treatment rooms, Ceiling Tile Scenery, Sunglasses, Etc. Make the experience as comfortable and enjoyable as possible for every child.

Contests/Drawing – Coloring contests, Monthly Gift Card/Gift Basket drawing, Wristband, Photo, Etc.

Post-Op Calls – Each evening place a “just wanted to see how well you’re doing call” to any patient that had an extraction or maybe was nervous or had a rough time during their visit.

First “Happy” Visit Experience – Take picture of child in the chair (holding a first visit sign or certificate) and give to parent in a cute picture frame. Share these pictures on your social media pages. Tag the parents in the post.

Are you ready for the #1 Way to Market your Pediatric Office?  

Consistently Exceed Parent & Patient Expectations and Consistently Be Great! Give your patients something positive to talk about to their neighbors, workmates, friends and family members. Make it easy for them to refer patients to you. (If you need some ideas to help Improve your Office, be sure to check out How to Attract and Cultivate Loyal Dental Patients ,Tips to Improve your Dental Office Part 4 ~ Happy Team and Office appearance

I know this is a lot of information but if you’re serious about wanting to grow your practice, then it’s worth it to take the time to market your practice effectively using some or all of the ideas that I have shared with you today. Remember, if you’re feeling overwhelmed, you don’t have to do this on your own, I’m here to help.

Reminder, keep track of your events, the businesses you visit, any donation requests, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.

If you liked these ideas, please let me know by hitting the “like” button. Thank you!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Ideas for November

Dental Marketing Ideas for November

Hello Friends,

I thought I would start this post with a lovely quote about the month of November, apparently, that was a big request as it looks like November is not a favorite for most. The majority of the quotes were about how awful the month of November is.

If that’s how you feel about November, I would like to help you make it such a great month in your office that you’ll be full of positive experiences and remarks! (That will give me some encouraging quotes about November for next year. 😉 )

betty hayden consulting free dental marketing ideas november

Just for you – Dental Marketing Ideas to help you make November

the cheery & productive month it so wants to be…

Let’s start with just a couple of reminders:

Candy Buy Back – Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

Incomplete Treatment & Insurance Maximum Renewals – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear! See Remaining Dental Insurance Maximum Letter – Use It or Lose It Reminders

Dental Education Opportunity:

November is American & National Diabetes Month

Nearly 26 million Americans have diabetes.
People with diabetes are 2 times more likely to develop serious gum disease.
Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

Great American Smokeout: 17  – Wonderful Educational Opportunity to help your patients Kick the Tobacco Habit! As well as encourage youths to remain tobacco-free.

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Continuing Care Opportunity:

Give Up Your Shoulds Day: 1stThe dictionary defines “should” as a word used to indicate obligation, duty, or correctness, typically when criticizing someone’s actions. Help your patients to give up some “shoulds” in their lives that often lead to guilt and stress. Such as: “I should schedule my dentist appointment” or “I should floss every day”; encourage them to turn these shoulds into something positive by seeing the value and personal benefit to flossing every day and/or being able to say they scheduled their dental appointment. It’s not something they “should” do but what they “want” to do to stay healthy.

Here are 3 More Ways to Help Your Patients 
Smile in November!

World Kindness Week: 13-19 – Have Gift Of Health Certificates for your patients to share with their friends, co-workers, neighbors, and family. What about handing out special surprise gifts for your patients or deliver gifts to local businesses this week. Perhaps there is a patient coming in this week for treatment that is experiencing serious financial hardship and would benefit from some extra kindness by you donating some of their dental treatment.

Black Friday – Offer Special Pricing on Teeth Whitening & Electric Toothbrushes, Ortho Consult or a New Patient Visit.

Flossing day: 29th – Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques.

As always, I would love to hear your ideas for making November a great month! Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help! Contact me today at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Please share my blog with your dental friends.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

 

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