Orthodontic Health Month Tips and Ideas

Orthodontic Health Month Tips and Ideas

Hello Friends,

The month of October is National Orthodontic Health Month – what a fantastic opportunity to start your final quarter for 2021 great… maybe even make it your best quarter ever.

Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month

Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

  • Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (BTW October is also Dental Hygiene month)
  • Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.
  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
  • Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.
  • Before & Afters – All month-long feature before and after ortho photos on your social media pages.
  • Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
  • Special Pricing – During the month of October offer special pricing or some kind of BOGO offer which will encourage them to tell their friends about you 

Practice Management Ideas ~

Unscheduled Treatment Reminders – Reach out to everyone that came in for a consultation but have yet to schedule to get started on their orthodontic treatment. Stay in touch with them via the telephone, email, text, and your social media platforms.

FSA/HSA Reminders – Share reminders on your website and social media pages that orthodontic treatment is an allowable expense for FSA (Flexible Spending Account) and HSA (Health Savings Account) accounts. Don’t let it go to waste by not using it before the year ends. Use it or Lose it.

Doctors, if you would like to grow and improve your orthodontic practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Community Involvement ~

October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.

Candy Buy Back ~

Ideas:

  •   Collect candy in the office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

October is Apple Month – Deliver some apple treats to the offices. Such as:

  • Basket Of Apples w/ Caramel Sauce
  • Apple Cider & Donuts
  • Apple Pie

World Smile Day – October 1st  – Put together smile-themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB or IG likes wins.

Social Media Post Content Ideas to help you Boost Engagement in October

Apple Month 

National Dental Hygiene Month
National Caramel Month  

You Matter To Me Day: 7 

National Boss’s Day (or Boss’s Day): 15

National Candy Corn Day: 30  

National Knock-Knock Jokes Day: 31

Wishing you all a productive, happy, and healthy month of October

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

National Orthodontic Health Month Tips and Ideas For Your Ortho Office

National Orthodontic Health Month Tips and Ideas For Your Ortho Office

Hello Friends,

Today, I am sharing some tips and ideas for ortho offices to celebrate October’s National Orthodontic Health Month.

October’s Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

Tips and Ideas for Orthodontic Offices from Dental Coach Betty Hayden

  •  Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.

 

  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.

 

  • Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.

 

  • Before & Afters – all month-long feature before and after ortho photos on your social media pages.

 

  • Q & A Video Sessions– use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.

Community Involvement ~

October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.

I know a lot of offices will be focusing on Candy Buy Back Events, so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back ~

Options:

  •   Collect candy in the office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

World Smile Day – October 4th  – Put together smile themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB likes wins.

October is Apple Month – Deliver some apple treats to the offices. Such as:

  • Basket Of Apples w/ Caramel Sauce
  • Apple Cider & Donuts
  • Apple Pie

Team Building Activity  ~ Get your team together to make apple sauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!

There you have it some fun and effective tips and ideas to celebrate October’s Orthodontic Health Month.

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Tips and Ideas for Effectively Answering The Dental Office Telephone

Tips and Ideas for Effectively Answering The Dental Office Telephone

Hello Friends,

You never get a second chance to make a great first impression.”

What kind of impression is your dental office team creating for you? Do you know how effective they are in answering the office telephone? Does it really matter? Absolutely!

All of your marketing efforts lead people to the phone first. Don’t waste your money by losing the potential patient or aggravating current patients due to poor telephone skills and habits. Your entire team (clinical & admin) should be trained on how to properly answer the phone and handle the call. Answering the phone is a privilege and a great opportunity!

Dental Office Training and Telephone Scripts

Here are a 10 helpful telephone tips & ideas:

  1. Smile before you pick up the phone.
  2. Answer the phone within the first couple of rings.
  3. Answer the phone with a thank you for calling, identify the office and give your name. (ex: Thank you for calling Dr.Smiles, this is Betty. I can help you.)
  4. Do NOT let the caller go to voice mail (or a busy signal!) during business hours (including lunch hours). People hate leaving messages. Oftentimes, they’ll hang up and call the next office on their list.
  5. Never, ever answer the phone with “hold please” or “can you hold?”! Take a quick second, find out who they are and what they need. People hate to be put on hold. If you are habitually needing to put callers on hold, you need more people answering the phones.
  6. For the few times when you do need to put a caller on hold – please, consider having a great message on hold service. Here’s why: Should I Use A Message On Hold Service?
  7. Get the caller’s name and use it often.
  8. Find out how they heard about your office (document the referral source!).
  9. What type of insurance do you have?” shouldn’t be the first thing you ask. In fact, let the caller bring that part up. Your goal is to build a relationship with the caller, to get to know them and their expectations.
  10. Offer an appointment. Sounds obvious right? You might be surprised to know how many offices I have called as a “shopper” and was never offered an appointment.

Set aside some time to meet together as a team – everyone in the office should be trained on how to not only answer the phones but they should know how to handle the calls. At the very least, professionally & courteously direct the caller to someone who can help. Role play will help all to feel more comfortable handling different types of calls.

As a team, create your Telephone Principles (Scripts) which are your goals & expectations for each call.

Know how to respond to the following callers:

  • Shopper Callers – Great opportunity! Typically, the shopper caller has a need and is ready to “buy”, that’s why they are “shopping”.  Don’t blow it by refusing to quote fees over the phone.
  • Insurance Questions – Have a great response to: “Do you take —-ins?
  • Wrong Numbers – offer an appointment anyway.
  • Sales Calls – Be kind, they’re just doing their job. Maybe they need an appointment. Plus, you don’t know who they know. It’s simple – always be kind.
  • Organizations or local businesses requesting donations – Empower your team to fulfill their request. At the very least, offer them an appointment.

The telephone ringing should never be viewed as an interruption to your already too busy day. Certainly, handling the phones is a big responsibility but it’s an even bigger privilege. Don’t miss out on any opportunities to set your office apart from the others by always exceeding the caller’s expectations.

If you have questions about how to successfully handle telephone calls or need help training your team, don’t wait, ask for help. I’m ready to help you. Email:bhaydenconsulting@gmail.com

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review on GOOGLE and/or FACEBOOK

Be sure to take a second and subscribe to receive in your email inbox each month, my FREE dental marketing and practice management tip & ideas. 

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest