Today, I am sharing some tips and ideas for ortho offices to celebrate October’s National Orthodontic Health Month.
October’s Theme: Orthodontic Health Month! Healthy & Beautiful Smiles!
- Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.
- Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
- Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.
- Before & Afters – all month-long feature before and after ortho photos on your social media pages.
- Q & A Video Sessions– use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
Community Involvement ~
October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.
I know a lot of offices will be focusing on Candy Buy Back Events, so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.
Candy Buy Back ~
- Collect candy in the office. Open to the Public
Or you can do this,
- Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.
Gift Ideas for Referring Dentists and their Teams ~
World Smile Day – October 4th – Put together smile themed gift baskets.
Or do a team smiles photo contest. Office photo with the most FB likes wins.
October is Apple Month – Deliver some apple treats to the offices. Such as:
- Basket Of Apples w/ Caramel Sauce
- Apple Cider & Donuts
- Apple Pie
Team Building Activity ~ Get your team together to make apple sauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!
There you have it some fun and effective tips and ideas to celebrate October’s Orthodontic Health Month.
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Yours for Greater Success,
~Betty (Dental Coach)