September 19, 2023 by bettyhayden

October 2023 National Orthodontic Health Month Tips and Ideas

Hello Friends,

October is National Orthodontic Health Month – Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month…

Employee Appreciation – Celebrate your orthodontists and orthodontic dental assistants all month long!

National Coffee Day: 29^th – Starbucks or Coffee Gift Cards or Bring in a special coffee/tea drink for the team.

Practice Growth & Marketing Ideas ~

Theme: Orthodontic Health Month! Healthy & Beautiful Smiles!

Benefits of Orthodontic Treatment – Well-aligned teeth help to prevent conditions like tooth loss, decay, gum disease, and even jaw issues. Orthodontists create healthy, beautiful smiles!
Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (October is also National Dental Hygiene Month -see more ideas for that HERE)

Brace-Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace-friendly.

Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
Clear Aligners – Use this as an opportunity to promote clear aligners. This time of year people want to get their smiles camera-ready for their end-of-year parties.
Before & Afters – All month-long feature before and after ortho photos on your social media pages.
Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
Special Pricing – During the month of October offer special pricing or some kind of BOGO offer that will encourage them to tell their friends about you.

World Smile Day: October 6th – Invite your patients to share pictures of themselves, their family, and/or their pets smiling on your Facebook page to be entered into a drawing to win a prize. Goal: fill FB & IG newsfeeds with happy smiles!

Community Involvement ~

Candy Buy Back

Ideas:

Collect candy in the office. Open to the Public

Or you can do this,

Team up with a local school or schools and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

October is Apple Month – Deliver some apple treats to the offices. Such as:

Basket Of Apples w/ Caramel Sauce
Apple Cider & Donuts
Apple Pie

Do you appreciate the ideas that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOK Thank you so much!

Practice Management Ideas ~

Unscheduled Treatment Reminders – Reach out to everyone who came in for a consultation but has yet to schedule to get started on their orthodontic treatment. Stay in touch with them via telephone, email, text, and your social media platforms.

FSA/HSA Reminders – Share reminders on your website and social media pages that orthodontic treatment is an allowable expense for FSA (Flexible Spending Account) and HSA (Health Savings Account) accounts. Don’t let it go to waste by not using it before the year ends. Use it or Lose it.

Doctors, if you would like to grow and improve your orthodontic practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Wishing you all a productive, happy, and healthy month of October

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on Facebook, Instagram, LinkedIn, and Pinterest

Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOK Thank you so much!

October 4, 2022 by bettyhayden

October National Orthodontic Health Month Ideas

Hello Friends,

October is National Orthodontic Health Month – Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month…

Employee Appreciation – Celebrate your orthodontists and orthodontic dental assistants all month long!

When people feel valued, appreciated, heard, supported, acknowledged, and included, they are motivated to bring their best selves forward. ~ Betsy Myers

Practice Growth & Marketing Ideas ~

Theme: Orthodontic Health Month! Healthy & Beautiful Smiles!

Benefits of Orthodontic Treatment – Well-aligned teeth help to prevent conditions like tooth loss, decay, gum disease, and even jaw issues. Orthodontists create healthy, beautiful smiles!
Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (October is also National Dental Hygiene month -see more ideas for that HERE)

Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.

Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
Clear Aligners – Use this as an opportunity to promote clear aligners. This time of year people want to get their smiles camera-ready for their end-of-year parties.
Before & Afters – All month-long feature before and after ortho photos on your social media pages.
Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
Special Pricing – During the month of October offer special pricing or some kind of BOGO offer that will encourage them to tell their friends about you

Looking for more dental marketing ideas for October? Check these out: Dental Office Marketing and Practice Growth Ideas for October 2022

Community Involvement ~

Candy Buy Back

Ideas:

Collect candy in the office. Open to the Public

Or you can do this,

Team up with a local school or schools and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

October is Apple Month – Deliver some apple treats to the offices. Such as:

Basket Of Apples w/ Caramel Sauce
Apple Cider & Donuts
Apple Pie

Do you like the ideas that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOK Thank you so much! – Looking forward to hearing from you!

Practice Management Ideas ~

Unscheduled Treatment Reminders – Reach out to everyone that came in for a consultation but has yet to schedule to get started on their orthodontic treatment. Stay in touch with them via telephone, email, text, and your social media platforms.

Wishing you all a productive, happy, and healthy month of October

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on Facebook, Instagram, LinkedIn, and Pinterest

Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOK Thank you so much!

June 28, 2022 by bettyhayden

Dental Office Management and Leadership Ideas for July 2022

Hello Friends,

July starts your third quarter for the year! Now, is your opportunity to really make the rest of this year count. Make it your BEST year yet!

Here you’ll find some tips and ideas for how you can enjoy healthier, more productive schedules during the month of July and beyond.

Office Yearly Goals – Where are you at with your Production, Collection, Patient Retention, and New Patient Goals for 2022? Are you growing and improving? If not, take some time to evaluate what you can do differently to exceed your goals. Remember, what you’re not changing you’re choosing. And what you allow, you encourage.

Reactivation and Reappointment – How many of your “active” patients have their next appt scheduled and how many do not? Make sure none of your patients are slipping through any cracks. A solid reactivation and reappointment protocol is key to keeping healthy schedules and healthy patients.

Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is.

Doctors, I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how my coaching program works, please email me at bhaydenconsulting@gmail.com.

Employee Appreciation – July 7th is chocolate day. Surprise your team with a special chocolatey treat.

Reduce Cancellations – With the awesome summer sun and fun activities, patients can sometimes be tempted or inclined to want to last-minute cancel (or miss) their dental appointments. What can you do to reduce last-minute changes to the schedule?

Send appointment reminders well in advance of their appointment and be sure to send same-day “looking forward to seeing you” friendly reminders even to patients that “confirmed” their appointment. People often get distracted and can easily forget their confirmed appointments. Your appointment reminders should say that this time has been reserved exclusively for you.
Create and take advantage of Same-Day Dentistry opportunities. While you have the patient there, if your schedule allows, and they are agreeable go ahead and take care of those sealants, fillings, or ortho scans instead of re-appointing them.
Encourage them to keep their scheduled appointments by having a drawing/contest for a great prize (gift basket, tickets, gift cards, etc). When they come in for their appointment they’ll be entered into a drawing to win a prize.

Family Friendly Offices – July is Get Ready for Kindergarten Month. During the month of July share dental health tips for parents of school-aged children on your office’s social media platforms. Depending on your schedules’ opening availability, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.

If you’re looking for dental marketing and practice growth tips & ideas check these out: July 2022 Marketing Ideas

It would be AWESOME to hear from you! If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links. GOOGLE and/or FACEBOOK Thank you so much!!

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links. GOOGLE and/or FACEBOOK Thank you so much!!

June 22, 2022 by bettyhayden

July 2022 Dental Marketing And Practice Growth Tips and Ideas

Hello Friends,

Happy Summer!

With the dental marketing ideas that I am sharing today along with some planning, enthusiasm and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, and exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. Sound good to you?

Here are a few ideas to help you enjoy a terrific & productive July!

National Ice Cream Month

Treatment Offer – July is National Ice Cream Month and Close to 50% of Americans suffer from or experience tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.

Your product/service feature during the month of July: Desensitizing Agents to treat tooth sensitivity.

Patient Appreciation – Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.

National Watermelon Month – Patient Appreciation Idea – Serve your patients’ watermelon slices or cubes as a special treat during their visit.

Get Ready For Kindergarten Month – For family-friendly offices – depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.

Would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links. GOOGLE and/or FACEBOOK Thank you so much!!

Dental Social Media Content Ideas to Encourage and Boost Engagement during the month of July. (Take some time to create and schedule posts for your Facebook page. As well as for Instagram and Google My Business)