May 2024 Dental Office Appreciation Tips and Ideas for Teachers, Nurses, and Police Officers

May 2024 Dental Office Appreciation Tips and Ideas for Teachers, Nurses, and Police Officers

Hello Friends,

May is a month dedicated to celebrating the hard work and dedication of our teachers, nurses, and police officers. These individuals play a critical role in our community, often going above and beyond their call of duty.

Technically, we don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so.

Opportunities to Celebrate the Hard Work of Our Teachers, Nurses, and Police Officers

Teacher Appreciation Week: May 6-10, 2024

National Nurses Week: May 6-12, 2024

National Police Week: May 12 -18, 2024

Practical Ways to Show Appreciation

Here are several ways you can reach out and show your appreciation for these hard-working individuals, both within your dental office and in the community.

1. Send “We Appreciate You” cards:

Take the time to send thank you notes to all the teachers, nurses, and police officers in your patient database. A simple, unexpected note/email of appreciation can go a long way in making them feel valued.

2. Thank you gifts:

Prepare small gifts, such as toothbrush bags or treats, to give to your patients who are teachers, nurses, or police officers when they come in for their dental appointments during May.

3. Host a Favorite Teacher/Nurse/Police Officer Contest:

Invite the community to nominate their favorite teachers, nurses, and police officers and promote the contest through your social media platforms. The winner could receive a special offer, such as a free teeth whitening or a gift card to a local business, and you could even ask for donations from local businesses to add to the prize.

4. Deliver treats and/or gifts to local businesses/schools/offices/stations:

Deliver treats or healthy snacks to local schools, hospitals, doctors’ offices, fire stations, and police stations. Remember, the goal is to make these hard-working individuals feel appreciated and loved.

Pinterest has some fun gift ideas. Check them out HERE

5. Use social media to show your love:

You can use your office’s social media platforms to showcase your appreciation for these special individuals. Consider creating a post or a video to share your gratitude.

These are just a few ideas to get you started. The key is to be sincere and thoughtful in your appreciation. These small gestures can make a big difference in showing your support and gratitude for the hard work of our teachers, nurses, and police officers.

Let’s make this May a month to remember as we come together to celebrate the real-life heroes in our communities. They deserve all the appreciation and love we can give.

Practice Owners, if you’re struggling to reach your practice goals and not enjoying dentistry like you used to – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

If you find the tips and ideas I share each month helpful, I would greatly appreciate it if you could leave a review or recommendation for me on Google or Facebook. Simply click the following links… 

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Thank you so much!!  

Yours for Greater Success,

~Betty (Dental Coach)

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Established or New Dental Patients – Which is more important for practice growth?

Established or New Dental Patients – Which is more important for practice growth?

Hello Friends,

So which is more important to your practice growth – obtaining new patients or retaining established patients?

The short answer, both are very important to successfully grow your dental practice.

Yes, new patients are very important, in fact, we should have a monthly new patient goal that we are working toward each month. Offices love new patients. I hear doctors and teams all the time saying “We need more new patients!” They believe that is the answer to all of their scheduling, production, and collection woes. But is that good enough to grow your practice, just ensuring that you’re getting fresh new patients each month?

Well, if you want to spend lots of money and ultimately work harder instead of smarter, then yes. But, I think it’s safe to say, that isn’t your intention or end goal.

And yet, that is exactly what I am seeing many doctors doing in their practice. They are investing time and money to bring in new patients but are not giving the same attention to retaining those new patients. Like they are just spinning their wheels and will eventually just burn out.

Oftentimes, I will see healthy new patient numbers each month, and yet, the office isn’t growing at all and their production is weak. Why is that? When I examine the data, I learn that far too many of their new patients are one-timers. They left the office without scheduling a future appointment. Why is this a bummer situation? Calling, emailing, texting, and snail-mailing our patients to get them to reappoint can be a drag. It’s tough to reach patients once they leave. It’s possible of course, but it takes money, time, and energy that could be better spent elsewhere. Unfortunately, we don’t always see those attempts being made to reach out to those unscheduled new patients. No one really knows what happens to the patient after their first visit. Or they make minimal attempts to reach out to the patients before giving up after a couple of months.

What does your new patient experience look like from the initial call, and first visit, to how you stay in touch with them after they leave?

Do you know what your new patient retention numbers look like?

So if the most expensive patients to acquire are your new patients, the easiest and best patients to fill your schedules are those who have come to you before.  But, you may be thinking… that takes time and money to reappoint established patients too. That’s true but you have a huge advantage when reaching out to established patients of record; It’s the power of pre-existing relationships.  (Oh, by the way, on average, it can cost up to six times more to gain a new patient than it does to retain an existing patient.)

What does retaining, reactivating, and reappointing established patients mean for you and the patient?

  • We are creatures of habit.  It’s easier to do something we are already doing than to do something different.
  • Established relationship. (They already know, like, and trust you. You just need to focus on strengthening that relationship)
  • No marketing costs – you’ve already paid the initial investment in getting the patient.

What are you doing to keep track of your established patients? What are you doing to ensure your established patients don’t slip through the cracks?

What are you doing to keep your new and established patients loyal to your practice?

Loyal patients, isn’t that what we want? Patients that return year after year, accept your treatment recommendations and refer their friends, family, neighbors, and co-workers. They are loyal to your dental practice because they like and trust you. You’ve earned the privilege to serve them not just for a moment but for life.

Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients for their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The best part with loyal patients is the aforementioned struggles are greatly reduced or eliminated altogether.

Of course, this takes some work – implementing and following closely, effective office systems/protocols are critical to you successfully retaining your patients and reaching/exceeding your practice goals.

Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice –  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!