December is a great time to find and create opportunities for growth in the New Year. Make your to-do list for any wanted and needed improvements to your office including setting your production, collection, treatment, continuing education, and new patient goals for the new year. Do include your team in this plan, ask them what their ideas are to make 2019 a more productive and happier year for all! Remember, people are more likely to support that which they help to create. Don’t let another year slip by without you obtaining the practice of your dreams!
“Approach the New Year with resolve to find the opportunities hidden in each new day.” ~ Michael Josephson
Before I share my marketing ideas with you, here are a few Practice Management Tips and Reminders…
Hygiene Continuing Care & Incomplete Treatment:
Insurance Renewals: Many of your patients’ dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor. Include reminders on your social media pages.
Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4, or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Some will say no. So instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!
If you’re struggling to have a productive and effective hygiene department – I can help you with this.
National Clean Off Your Desk Day: Jan. 8th ~ Clutter represents indecision. Make the decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. While you’re at it, go ahead and attack the cabinets & closets. Say goodbye to the clutter!
Boost Team Morale:
National Compliment Day: Jan. 24th ~ Compliment a fellow team member when you catch them doing something “right”. (Tip: You don’t need a special day to do this, everyday compliment & reward the behavior and actions that you want to see more of. )
What are your plans to exceed your current patients’ expectations and engage with your potential patients in the community?
Here are a few Marketing ideas to get you started…
Community Involvement: Be a donation drop off location for collecting items for families in need. Such as; Winter Gear (mittens & scarves) or Food (non-perishable food items.)
In office marketing ideas…
Patient Give Away/Gift: January is National Hot Tea Month. Give away packets of tea that have a label on them saying “Our Patients are TEA-riffic!”
An inexpensive and simple way to make their day!
Reminder: Make sure that all of your patient give-away/gifts labelings include your office name.
Treatment & Educational Opportunities:
I’m Not Going To Take It Anymore Day: Jan. 7th –
Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore! You can help them!
Sugar Awareness Week: Jan. 20-26 – This week share blog and social media posts all about sugar and dental health. Excellent educational opportunity.
Social Media Post Ideas to Improve Engagement during the month of January:
National Soup Month
International Quality of Life Month
Drinking Straw Day: 3
Cigarettes Are Hazardous To Your Health Day: 11
Dress Up Your Pet Day: 14
Popeye Day: 17
National Cheese Lovers Day: 20
Dental Drill Appreciation Day: 26
There you have it, dental practice management and marketing tips and ideas for January. I hope that you find them helpful!
What are your goals for 2019? I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to set up a complimentary telephone consultation to learn how our coaching program works, please email me at firstname.lastname@example.org.
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Yours for Greater Success,