Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

Hello Friends,

“What does the month of September typically look like in your office? Do you struggle to fill the schedule? Or do you find that it is a productive month for you?”

Those are the questions I asked you all last year because I always encourage my dental office teams to be proactive by taking steps to create/design what they want their schedules, production, collections, and patient growth to look like for each month. Why wait until the end of the month to say “wow, that month was awful” or “wow, that was a great month”… and wonder, how did we do that?

Little did we know that the year 2020 would bring so many changes to our world and negatively impact the schedules in ways we could have never anticipated.

Now, here in August 2020, many offices are facing the potential for the weakest fall schedules they have ever experienced. Your schedules may actually look pretty good for September as you have been reappointing patients that had appts during the shut down. It may even look better than ever. So if you’re busy right now does it even matter what the schedule looks like for October and November? After all, there is still plenty of time to fill all of those holes, right?

For numerous reasons, it matters greatly what your schedules look like for this fall and as for having plenty of time to fill those holes, well, we know what happens with time… it goes by very quickly, especially when we’re busy!

Typically, a full hygiene schedule today means a full doctor schedule tomorrow – why is that? Approximately, 75% of restorative needs are discovered during hygiene patient visits.

Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.

This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule appointments.

The ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations.

Dental Office Leadership, Management, and Marketing Tips and Ideas for September 2020

dental coach betty hayden fall dental schedule tips

Leadership Tips & Ideas:

“Leaders become great, not because of their power, but because of their ability to empower others.” -John Maxwell

Empower your team to focus on the possibilities of what a healthy fall schedule can look like and how that is a benefit not only to your patients but to your employees as well. Think beyond what you’ve always done to get by or your current perceived limitations– get creative with your methods for staying in touch with your current patients, reaching out to inactive patients, welcoming more new patients, and learning new things as a team to keep things fresh and motivating.

Employee Appreciation Idea – September is Self-Care Awareness Month – Self-Care has never been more important than it is right now! Give a small gift of appreciation to your employees that encourages self-care.  It could be a gift card or actual gifts. (ie: spa products, chocolate, books, essential oils, teas, waterbottle, etc.)

Practice Management Tips & Ideas:

Unscheduled Treatment Plans & Hygiene Continuing Care – Reach out to all your patients with incomplete treatment plans or that are past-due in hygiene. Encourage them to schedule their appointment during the months of September, October, and November.

Insurance Renewal Letters – Send out your “Use it or Lose it reminder texts, emails, and letters.

Betty Hayden Dental Coach End of Year Insurance Renewal Reminders

Friends, do you know what your schedules look like for the fall months? Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Marketing Tips and Ideas: (Exceed Expectations for your current patients and the potential new patients that you engage with in your community.):

Theme: Fall in Love with a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services

Giving-Away – Drawing for a Fall Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

dental coach betty hayden fall marketing ideas for September

Local Business Marketing Opportunity: 

September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” or “Our Nurses are Sweet as Honey!”  OR  to your referring offices you can say” Your Referrals Are Sweet As Honey – Thank you!”

Patient & Community Educational Idea:

September 1st – 7th is National Nutrition Week – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and the surprisingly unhealthy snacks.

Social Media Post Ideas to Improve Engagement during the month of September:

World Alzheimer’s Month

National Fruit & Veggie Month

Sweet Corn Week: 3rd – 7th 

Random Acts of Kindness Day: 1st

dental coach betty hayden kindness

Be Late for Something Day: 5th / But not your dental appointment! Here is why it’s so important for you to arrive on time for your appointments…

Mouthguard Day: 7th

Dental Office Tips and Ideas Sports Safety

Grandparents Day: 13th

World Heart Day: 29th

Do you enjoy the complimentary ideas that I share each month?  I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK . Thank you! 🙂

Wishing you all the healthiest and happiest September!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty – Dental Coach

Dentist Office Tips and Ideas for February 2020

Dentist Office Tips and Ideas for February 2020

Hello Friends,

How is your first quarter looking so far? Are you happy with your YTD production, collection, and new patient totals? Are you making your best month ever?

My wish is that you have your “best month ever” every month, all year long!

To help you do just that, I’m sharing some Marketing, Leadership, and Practice Management Tips & Ideas that you can use during the month of February.

winter dental marketing tips and ideas

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to these posts:

Dental Office School Field Trip Ideas 

and Children’s Dental Health Month & GKAS Day)

Leadership Tips ~

betty hayden consulting dental leadership tips and ideas

February is International Boost Self Esteem Month. For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

Practice Management Tips and Ideas ~

National Time Management Month: When was the last time you reviewed all of your office systems and protocols to ensure that you’re using your time efficiently and effectively?

“Either run the day or the day runs you.” – Jim Rohn

Dental Marketing Tips and Ideas ~ 

February is American Heart Month so Our focus this month is Heart Health.

Heart Health Talking Points:
Dental Health and Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.
Be good to your heart beginning with good oral health.

Special Days:
Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

dental office blood pressure betty hayden consulting

Have fun with this heart theme!

Here are 3 More Ways To Help Your Team and Patients Smile in February!

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

Random Acts of Kindness Day – Think about your boss, your employees, your patients, and the people in your community. What acts of kindness will you do to make someone(s) day? Go ahead… Spread kindness like confetti!

dental coach betty hayden kindness

Educational Opportunity – National Eating Disorders Awareness Week: 23rd – 29th  – Share on your website and on your social media pages the impact eating disorders have on your oral health.

Social Media Post Ideas to Improve Engagement during the month of February:
Groundhog Day: 2nd
Bubblegum Day: 7th
Toothache Day: 9th
Through with The Chew: 17th – 21st
Forget Me Not Day: 24th (Hygiene Recare Opportunity)                                                                International Tongue Twister Day: 29th

Message me please to tell me what you have planned to make the month of February special for your patients and the community.

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty (AKA Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office School Field Trip Ideas

Dental Office School Field Trip Ideas

Hello, Friends ~

February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

Field trips to local schools? School field trips to the office? Participating in the National Give Kids A Smile Day?

For ideas on how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great!…  For Marketing Tips and Ideas Visit here: Marketing Tips and Ideas for Pediatric Dental Offices and for Practice Management Ideas Visit here: Pediatric Dental Practice Management Tips and Ideas

Here are a few school field trip ideas for you…

Childrens Dental Health Month Ideas Betty Hayden Consulting

In-Office Field Trips – Have you ever thought about hosting a field trip right in your dental office instead of going out to visit the schools? It’s a great way to allow teachers, parents, and children the opportunity to visit your office.

Invite local school and daycare classrooms in for a free field trip to the dentist. Teachers are usually looking for educational field trip ideas and appreciate it if it’s a FREE field trip.

Present Education stations/demonstrations   For example:

  • Good Foods / Bad Foods
  • Sealants
  • Proper Brushing and Flossing
  • How much sugar is in your drink and/or snacks
  • Why teeth are so important?
  • How do dental X-rays (pictures) help keep your mouth healthy?

Visit the ADA website and Pinterest for great ideas for presentations.

Toothbrush bags for the students and teachers/parents.

Serve a Healthy snack such as grapes, apple slices, string cheese, and small bottled water.

Show a short dental Video cartoon while the kids eat their snack.

How much time should you reserve for the field trip? They can be done start to finish in just under 2 hours. This will give you time to set up and clean up.

You could easily still see patients on the doctor’s schedule as long as the doctor(s) take some time out to introduce themselves to the students, parents, and teachers.  Although, be sure to take into consideration whether or not your patients would appreciate coming in for their appointment when there is an office full of five-year-olds. 😉

Outside the Office Field Trips ~

What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.

Where: Schools, Daycares, Libraries, Mom groups, etc.

Call-to-Action: Be sure to include a letter to the parents that has some type of call-to-action invitation/special offer for NP appointments.

If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas

More Marketing Ideas for Children’s Dental Health Month…

Dental Education Via Social Media – Take advantage of your office social media platforms and website to share a variety of fun and educational posts and videos related to children’s dental health.

Give Kids a Smile Day – Consider participating in the National Give Kids a Smile Program.  Here are some tips for that: Dental Practice Tips and Ideas for Childrens Dental Health Month

dental ideas for local schools tooth decay is preventable dental coach betty hayden

Of course, there is no need to wait until February to reach out to your local schools if your goal is to bring in more new patient families and help the children in your community smile healthier and happier. Check out these ideas: Dental Marketing Tips and Ideas for your Local School District

 

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. (No spam ever!)

If you liked these ideas,  I would love and truly appreciate you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

Thank you!

Yours for Greater Success,
~Betty – Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

dental practice tips and ideas from Betty Hayden Consulting