It’s time to welcome Spring and your second quarter! (I am so looking forward to warmer weather and digging in the dirt again!)
Here are some marketing and practice growth tips and ideas for April 2023 to help you grow your dental practice, exceed your current and potential patients’ expectations, engage with the community, and have more fun as a team.
April 2023 Dental Practice Growth Tips & Ideas
April is National Garden Month
Theme: Spring Flowers
Focus:Spring into a Healthy & Beautiful Smile
Community Spirit Days (April 1-30) What a great opportunity to get your name out there in the community. Here are some ideas for you…
Neighborhood Spring Perennial Plant Exchange from the office parking lot.
Feature a local restaurant each week on your social media page encouraging people to visit their FB page and leave a review. Do a gift card raffle for each of the restaurants.
Find a local charity that you can support.
Make your office a donation drop-off site for items of need in the community (ie: non-perishable food items, books, etc.)
Patient and or Referral Appreciation Gift Idea
National Pretzel Day: April 26th – Give away individually wrapped pretzel snacks.
For Dental Office Tips and Ideas for Oral Cancer Awareness Month – Visit here
Practice Owners,I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at email@example.com.
Social Media Post Content Ideasto Boost Engagement during the month of April
Vitamin C Day: 4th
National Fun at Work Day: 6th – Share a picture of the team having fun at work on your social media pages.
National Dolphin Day: 14th
National Garlic Day: 19
Earth Day: 22
National Superhero Day: 28
Wishing you all a fun, stress-free, and productive month!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Would you do something for me, pretty please? If you enjoy the ideas that I share or if they’ve been of help to you and your practice – I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!!
What are you doing this month to exceed your patients’ expectations, attract more new patients, have more fun at work, and build relationships within your community?
You’ll never plow a field by turning it over in your mind. ~ Irish Proverb
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
Here are some practice growth & marketing ideas that you can easily implement in your office…
January is National Hot Tea Month. Once again, I am sharing this idea because it is always appreciated by your patients and a little something extra that doesn’t cost a lot. (Remember, you want to exceed expectations, and doing these extra things on top of delivering excellent care and experiences is what gets your patients talking about you to others.)
Gift idea for your Patients: Give away packets of green tea that have a label on them saying “Our Patients are TEA-riffic!”
Service/Treatment Feature: Desensitizing Agents. Many people experience tooth sensitivity while drinking hot beverages. This is a good idea to offer treatments to help reduce or eliminate that sensitivity.
Educational Idea – I’m Not Going to Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Loose Dentures, Snoring, or Headaches, anymore! You can help them!
Referring Doctors or Local Business Appreciation Gift Idea
Bubble Wrap Appreciation Day: 30th- Deliver Stress Relief Kits (i.e.: Squares of bubble wrap and chocolates) to local “high stress” businesses/offices. Such as police stations, doctors’ offices, schools, any business that caters to kids (haha), etc. – most people enjoy some bubble wrap popping.
Social Media Content Ideas to Boost Engagement During the month of January
International Quality of Life Month
National Soup Month
Sugar Awareness Week: 15-21
Cigarettes Are Hazardous To Your Health Day: 11th
National Bagel Day: 15th
National Cheese Lovers Day: 20th
Penguin Awareness Day: 20th
Dental Drill Appreciation Day: 26th
Do you like & appreciate the ideas, content, and photos that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!!
Wishing you all a happy, healthy, and productive start to 2023!
Are you receiving my complimentary Practice Growth Tips & Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to firstname.lastname@example.org) and I will send you an invitation to follow my blog.
Yours for Greater Success,
~Betty – Dental Coach
Before you go – would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!
December is going to be a busy time for you, your patients, and your employees. Take some time now to plan how you all will keep a full and productive schedule all month long without any extra stress.
Here are some ideas to get you started.
Management Tips & Reminders for December…
Watch the Schedule – Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
SocialMedia – In advance, schedule your social media posts for the last 2 weeks of December and the first week of January. One less thing to stress you out during the crazy times. 😉
Appointment/Retention Incentive – It can be challenging to get patients to keep their dental appointments during the holidays – consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.
Homecare Products – December is a great time for Special offers on Electric Toothbrushes and Waterpiks
Gift Certificates – Remember, Gift Certificates/Cards for Teeth Whitening, Ortho, or Wellness visits should always be available for your patients to purchase as gifts for their loved ones.
Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste, and a “what to do in a dental emergency” handout. You could also include other travel-sized items such as lotion, Advil, lip balm, etc.
If you’re looking for marketing & additional practice growth tips and ideas for December 2022 – please check them out here: December 2022 Marketing Ideas
Do you appreciate the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!
Leadership & Team Building/Appreciation Ideas…
“Do not let what you cannot do interfere with what you can do.” – John Wooden
Review the performance for 2022 – What worked well? What did not work well or requires change? What are your ideas for Improvement? What are your plans for implementation? Remember, change what needs changing, and control what you can control.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
National Sock Day: December 4th – Purchase some silly socks for the team and take a picture of everyone wearing the socks and post it to your office Facebook/Instagram pages and Google My Business listing.
National Chocolate Day: December 28-29th – Surprise your doctor(s) and/or team with a chocolatey “I appreciate you” treat.
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to firstname.lastname@example.org and I will send you an invite to follow. This way, you won’t miss a single idea.
Wishing you a fabulous and productive month!
Yours for Greater Success,
~Betty (Dental Coach)
Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links: GOOGLE and/or FACEBOOKThank you so much! – Looking forward to hearing from you!!
Are same-day broken appointments stressing you out? You leave the office at the end of the day with a beautiful, full schedule for the next day and arrive back at the office in the morning only to have the schedules fall apart at the last minute. Ugh! If this ever happens to you I know how frustrating that can be. Not to mention, it kills production.
In this article, you will find several ways to greatly reduce last-minute schedule changes. I am certain that if you follow each step, you will stress less, make more money, help more patients, and have more fun. Please print it out and share it with everyone on the team. We need everyone in the office to follow the same protocol/system for you to be successful. Consider reviewing this at your next huddle or team meeting.
Tips and Ideas to reduce last-minute cancellations and no-shows:
Consistently Be Great! – Do everything to ensure that each and every patient has a great experience during their appointments. Give them something good to talk about and a reason to keep coming back!
STOP moving appts around! A sure-fire way to aggravate patients, cause them to disrespect your time and the schedule, or for them to think you don’t know what you’re doing is by moving their appointment times. Unless, of course, they have asked to be on your Priority List. Calling patients to come in early, come in late, or come in on a different day is annoying and I promise you it is hurting your schedule and production. I can’t emphasize this enough – Respect their time and they’ll respect yours.
Appointment Reminder Systems – Ensure that you have an effective interval set up to remind patients of their appointments and that your message is helping not hurting the practice. For example, Don’t say “Calling to confirm” – it should be “We’re looking forward to seeing you on ____ at ____. OR ____ is looking forward to seeing you…” When is the last time you reviewed your electronic appointment reminder messages and intervals and your appointment confirmation protocol?
Unconfirmed Appointments – If it is 1 day before the appointment and you have a patient or patients that haven’t responded to your appointment reminders, you must pick up the phone and call them. You shouldn’t be able to look at the day’s schedule during your morning huddle and see unconfirmed appts.
Cancels – Using the word cancel or cancellation sends a poor message to your patients. It tells them that cancellations happen and are expected. We don’t want that. You can say ”this doesn’t happen very often but if for some reason you need to change your reservation with ___, we ask that you please provide us with at least 48 hours’ notice.”
Stay on Time – See your patients at their appointment time. This means they should be seated in the treatment chair on or before their appt time. Avoid running behind schedule. Don’t keep them waiting too long in their chair either (ie: waiting for the doctor to come in for the examination).
Appointments ASAP – If a patient calls (especially a New Patient) to schedule an appointment and they can’t get in for 2 or more weeks you are at risk of that patient calling somewhere else to get an appointment sooner or other life’s distractions and priorities getting in their way moving them to cancel last-minute or no-show. If your schedules are so full that patients are having to wait to get in they might feel like you’re too busy for them or that their dental care needs are not important. If you do not have an immediate opening let the patient know that you’ll place them on your priority list and while it doesn’t happen very often if there is an unexpected change to the schedule and you can see them sooner they’ll be the first to know.
Doctors, if you’re struggling to reach your practice goals or that there is too much chaos in your practice– feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at email@example.com to see if a coaching relationship is right for you.
New Patients– Don’t rely on electronic reminders for your new patients. Instead, call and let them know you’re looking forward to meeting them and briefly share with them what to expect during their first visit.
Bad Appointment History – If a patient has a history of not showing up or canceling last minute, please don’t schedule any future appointments for them.
Treatment Plans and Financial Arrangements – Every patient that has an appt. scheduled with the doctor for treatment must have a copy of their treatment plan AND a financial agreement before the appt. DON’T ASSUME that the patient is OK with their financial responsibility simply because you gave them a copy of their treatment plan and they didn’t question the cost. What often happens is they say OK and schedule and then will no-show or cancel at the last minute.
Hygiene Patients – Schedule their next 3, 4, and 6-month appt when they are at the office. Preferably, the hygienist should always schedule the next appointment from the treatment room. Take a second to stress to the patient how important this appointment is and what you’ll be looking for at their next appt. (It’s not just a cleaning and there is a reason for the recommended appt interval.)
Scheduling Appointments – When scheduling appointments for your patients let them know that this time is being reserved exclusively for them. Also, consider having patients pay their co-pay or leave a deposit at the time of scheduling. Especially, if you’re reserving more than an hour on the doctor’s schedule.
VALUE – Walk-Out Statement – Consider itemizing the hygiene appt walk-out statement to include the no-charge services… ie: Oral Cancer Screening, Nutrition Counseling, Oral Hygiene Instructions, Etc. It is so much more than just a cleaning. Be sure to ALWAYS give the full fee for that day even if they have “100 %” coverage with their insurance. They need to hear the actual dollar amount for each visit. Helps to put more value on the appt.
No-Shows / Late Arrivals – Always acknowledge your no-show/late patients with a call 3-5 minutes past their appt. time. If you get a voice mail – let the patient know you’re concerned because they missed their reservation. Have a system in place for following up on broken appointments. Don’t allow these patients to slip through the cracks.
Telephone – The dreaded telephone calls for same-day cancellation attempts from your patients. They can destroy a perfect schedule in a matter of minutes. Stay in control of your schedules. Create a system for how to care for and respond to same-day cancellation attempts. Cancellations are not OK. Work together as a team to come up with scripting guidelines that work for your office. Think of all the different scenarios and reasons patients call to cancel (cost, illness, work, no babysitter, schedule conflicts, etc.) and role-play the best responses. Your goal should be, if appropriate, to respectfully help the patient find a way to keep the appointment as scheduled without threatening or embarrassing them.
If you currently leave it up to the patient to call back and reschedule you are not only creating more work for yourself but you’re putting the office at risk of losing that patient due to inactivity. Reschedule/reappoint the patient while you have them on the phone.
Whatever you do and no matter how desperate you are to fill the schedule DO NOT REAPPOINT habitual offenders! You should never be able to look at the schedule and point out who will most likely cancel or no-show. I’m sure that’s never happened in your office, right?
If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE take a quick minute to leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!
I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at firstname.lastname@example.org.
Sending you wishes for a full and productive schedule… one that doesn’t fall apart!
Friends, if you do not know what your office’s broken appointment and reappointment numbers and percentages look like, including how many of your active patients are unscheduled; please take a good look at what those numbers look like and what systems you have in place to track these patients. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. If your practice management software is Dentrix, Eaglesoft, Practice Web, or Open Dental I can help you quickly get that data. Just let me know via email at bhaydenconsulting.com
Before you go, would you pretty please do something for me? I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!