Dental Marketing, Practice Growth, and Social Media Content Tips and Ideas for June 2023

Dental Marketing, Practice Growth, and Social Media Content Tips and Ideas for June 2023

Hello Friends,

Happy summer to you! The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, put forth the effort to make it your best June ever.

Here are some June 2023 practice growth and social media content ideas for you.

After reading this post if you enjoyed the ideas that I have shared or if you’ve implemented any of the ideas in the past,  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

Community & Patient Education Opportunities

Mens Health Education and Awareness Month – Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises.  Share dental health tips for men on your website and social media sites.

National Migraine and Headache Awareness Month – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

June is Oral Health Month and Smile Month

This a great month to increase the number of healthy smiles in your community.

Theme: Summer Sun & Smiles  

Focus: Wellness Care (Cleanings, Sealants, and Fluoride for Adults and Children) and Orthodontics

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Also, Increase your orthodontic case acceptance.

Example of Scripting for sealants:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

Example Orthodontics ScriptingSummer Sun, Fun, and Smiles! Is your smile ready for summer? We offer Sure Smile, Clear Correct, or Invisalign as a great alternative to traditional braces.

Example Teeth Whitening Scripting:

Summer Sun & Smiles – Enjoy summer with a smile that sparkles & shines!

Hint: Teeth Whitening makes a great gift!

Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Dental Social Media Post Content Ideas for June 2023 to help you build and improve engagement.

National Candy Month

California Avocado Month

World Milk Day – June 1st

Corn on the Cob Day – June 11th

First Day of Summer – June 21st

Wishing you all the happiest month and end to the second quarter of this year!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice –  I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

April 2023 Dental Marketing and Practice Growth Ideas

April 2023 Dental Marketing and Practice Growth Ideas

Hello Friends,

It’s time to welcome Spring and your second quarter! (I am so looking forward to warmer weather and digging in the dirt again!)

Here are some marketing and practice growth tips and ideas for April 2023 to help you grow your dental practice, exceed your current and potential patients’ expectations, engage with the community, and have more fun as a team.

April 2023 Dental Practice Growth Tips & Ideas

April is National Garden Month 

Theme: Spring Flowers

Focus: Spring into a Healthy & Beautiful Smile

Community Spirit Days (April 1-30) What a great opportunity to get your name out there in the community. Here are some ideas for you…

  • Neighborhood Spring Perennial Plant Exchange from the office parking lot.
  • Feature a local restaurant each week on your social media page encouraging people to visit their FB page and leave a review.  Do a gift card raffle for each of the restaurants.
  • Find a local charity that you can support.
  • Make your office a donation drop-off site for items of need in the community (ie: non-perishable food items, books, etc.)

Patient and or Referral Appreciation Gift Idea

National Pretzel Day: April 26th – Give away individually wrapped pretzel snacks.

For Dental Office Tips and Ideas for Oral Cancer Awareness Month – Visit here

Practice Owners, I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Social Media Post Content Ideas to Boost Engagement during the month of April

Vitamin C Day: 4th

National Fun at Work Day: 6th – Share a picture of the team having fun at work on your social media pages.

National Dolphin Day: 14th

National Garlic Day: 19

Earth Day: 22

National Superhero Day: 28 

Wishing you all a fun, stress-free, and productive month!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog. 

Would you do something for me, pretty please? If you enjoy the ideas that I share or if they’ve been of help to you and your practice –  I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

Tips for Sprucing Up the Dental Office Break Room

Tips for Sprucing Up the Dental Office Break Room

Hello Friends,

Take a good look at your employee break room (or space). Is it past due for a good cleaning, decluttering, painting, and/or organizing?  Might not seem like an important space to give attention to but it is! Why? Because you and your employees deserve to take a break (& eat) in a nice, relaxing, and clean space.  

Tips and Ideas to Spruce up the Lunch/Break Room/Lounge

Declutter & Organize the countertops, table, shelves, cabinets, and drawers.

Décor – add some nice pictures to the walls and freshen up the paint

Add some Extras – condiments, snacks, drinks, dishes/silverware, storage containers,

Charging stations for electronic devices, etc.

Bookshelf – add a bookshelf and some books to read during the breaks.

Baskets & Hooks – If this area also stores employees’ clothes, jackets, shoes, and purses/bags be sure to have labeled baskets to store personal items and hooks to hang coats.

Messaging Center – Hang a whiteboard or corkboard to share team news/messages, office happenings, team meeting dates and agenda, employee work anniversaries, etc.

TV Monitor & Computer – Install a large TV monitor for team meetings and continuing education courses. (A webcam/microphone is helpful too.)

Cleanliness Reminders for the team – Be kind & thoughtful – do your own dishes, wipe up spills/crumbs, refill the paper towel dispenser, don’t leave expired food in the fridge, and wipe down the microwave, or toaster oven after each use.

Beverage Containers – Rather than having unsightly, random water bottles, coffee mugs, and carry-out drink containers around the office – invest in some nice water bottles and coffee mugs imprinted with your office name for the team to use at the office.

Practice Owners – I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Need a little inspiration? Check out my dental office design Pinterest Board

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Would you please do something for me? If you enjoy the ideas that I share or if they’ve been of help to you and your practice –  I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

Improve Dental Office Collections and Clean Up Unhealthy Accounts Receivable

Improve Dental Office Collections and Clean Up Unhealthy Accounts Receivable

Hello Friends,

Would you like to see an increase in production and office collections?  Would you like to decrease the amount of time and money being spent on chasing past-due patient and insurance balances? Great news, I can help you!

What do your past-due accounts receivable look like? The accounts receivable (A/R) balance is the amount owed to your office for services already provided (and paid for by you!), but not yet collected from the insurance company and/or patient. 

A healthy dental office will have an accounts-receivable ratio of 1.0, meaning your total accounts receivable are equal to your average monthly production. What does your A/R ratio look like?

How about your 90-day Collection Percentage on both Gross and Net Production? How much of your production are you collecting and how much are you writing off?

Sadly, I far too often see dentists working harder than ever with very little to show for their work. During my in-office coaching visits, we quickly discover that in most cases solid collection protocols are lacking.

Today, I’ll share with you a few tips to help you increase office collections and clean up unhealthy accounts receivable.

  1. See the true value of dentistry – With each day and each patient you and your team have the privilege and opportunity to potentially change someone’s life or at the very least, help them smile healthier. A healthy smile is part of a healthy body, healthy smiles and bodies create healthy communities.  The entire team must believe this. The entire team must also wholly believe that you’re providing the best quality care. Having full confidence in the doctors’ and hygienists’ ability to provide quality care and create beautiful and healthy smiles is a must. Give every patient the opportunity to say yes or no to your very best care!
  2. Be confident with fees – The entire team should role play presenting small and large treatment plans and financial arrangements until everyone is comfortable saying the dollar amounts out loud and with pride.
  3. Financial Guidelines & Expectations – Have written financial guidelines that are kindly reviewed with the patient at their first appt. Have them sign and take a copy with them. For your existing patients, review with them any changes to your financial expectations, have them sign, and give them a copy to take home.
  4. Avoid assumptions and judgment – Don’t make decisions for the patient as to whether they can afford the treatment based on your assumptions or reality.  Always offer the best treatment and flexible payment options and allow the patient to decide what they want to accept or not.
  5. No surprises! – Present the patient’s treatment plan and estimated financial portion before treatment is started. If you accept and/or participate with their insurance, have up-to-date eligibility, a breakdown of benefits, and the insurance fee schedule on file for the patient and enter into your practice management software.
  6. Payment is due before or on the day of service – No billing the patient for co-pays or payment for services. (Hint: Collecting prior to appt. will reduce cancellations and no-shows. Another Hint: If you didn’t collect at the time of scheduling, collect their portion before the patient goes back for treatment, especially if they’re having a lengthy or difficult appt.)
  7. Make it easy for them to pay – In addition to accepting cash, check, and charge cards, offer third-party financing. Avoid in-office payment plans!
  8. Offer online payment options– allow your patients the convenience to make payments online. (This way, while you and your team are sleeping you’re collecting payments from your night-owl patients 😉 )
  9. Dealing with forgetful patients – When a patient says they forgot to bring money…they can either call the payment in over the phone when they get home or give them an envelope with a payment due date for them to mail in a check. Call the patient if payment isn’t received by the due date. Better yet, send them a text/email to pay link so they can easily and quickly take care of the balance online.
  10. When Insurance is involved – Always give the full treatment fee, the estimated insurance amount, and the patient’s estimated portion that is due today. Let the patient know you’ll send in the claim and inform them if anything changes with the estimated insurance portion. Reminder: Collecting co-pays on the day of service is an insurance requirement. Tip: Watch your insurance aging report closely. Promptly follow up on any unpaid claims, insurance rejections, and requests for add’l information.

There you have it, 10 tips to successfully collect payment before or at the time of service.

Once you plan to consistently collect payments before or at the time of service and hold your team accountable to follow through with that plan, you’ll wish you started it sooner. Don’t wait, start today to implement these changes.

Here are a few more tips to help make this a true success for you and enjoy healthy accounts receivable.

  • Daily, Weekly, and Monthly monitor your patient and insurance accounts receivable, collection, and credit reports.  (Carefully review write-offs, discounts, credits, charges, and payments.)
  • Avoid “Statement Groundhog Day” – Stop sending statement after statement to patients that are past due on making a payment. They ignore them and it costs you a lot of money. Get collection letters out and make some calls.
  • ALWAYS send out clean insurance claims! If your administrative team needs any training in this ever-changing insurance world with how to estimate co-pays, send out claims (daily), and post insurance payments, and adjustments…get them the proper training asap!
  • Insurance Claims Aging Report – Run your insurance aging report and start from the oldest and work down to the current claims… how old are some of those claims? What is the status of the claims? Where is your money? Now is a great time to clean up that report.
  • Don’t assume… know by who, when, what, and how your money is being handled. It’s important for the entire team to understand why this information is necessary.
  • Set goals, share with your team what your production and collection goals are and how it benefits them to all work together as a team to reach or exceed these goals. Consider offering a small bonus or incentive when these goals are reached.
  • Benchmarks – Do you and your team know what healthy benchmarks they’re striving for? If not, establish those benchmarks and get everyone on the same page.

Print out these tips and suggestions and review them at your next team meeting.

Do you appreciate the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

Friends, if your office is struggling with collections or out-of-control accounts receivable please don’t wait to seek help. The longer that money sits out there the less you collect.  You deserve to be paid for the amazing dental care you provide. If you’re unsure where or how to get started – feel free to reach out to me for a complimentary 30-minute consultation at bhaydenconsulting@gmail.com

Are you receiving my complimentary Practice Growth Tips & Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

Before you go – would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!