January 2022 Dental Marketing (Growth) Tips and Ideas

January 2022 Dental Marketing (Growth) Tips and Ideas

Hello Friends,

For the month of January I am going to share ideas to help you grow your practice via your office social media platforms. (You’ll find that many of the ideas can easily be used to exceed your patients expectations during their visits to the office as well as to engage with local businesses in your community.)

If you’re looking for Dental Office Management and Leaderships Tips & Ideas for January 2022 Visit Here: January Management & Leadership Ideas

Social media platforms such as Facebook, Twitter, Google My Business, LinkedIn, Instagram, Pinterest, Snapchat, Tik Tok, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly.  You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression.  Just like with reviews on your Google listing you want reviews/recommendations from your patients on your office Facebook page too.

How Can Social Media Help Your Practice?  Here are just a few ways…

  • Build relationships between your office team and potential new patients
  • Stay in Touch with your Active and Inactive Patients
  • Increase your Online Presence
  • Learn what your patients/potential patients want
  • Improve Community Involvement
  • Manage and Increase your Online Reputation
  • Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
  • Excellent Dental Education Tool

Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.

Do you find the tips & ideas that I share helpful to your practice?  It would make my day to hear from you! Please take a second to leave a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you!!

Here are several social media content ideas for you to use during the month of January to help encourage engagement…

(Note: If you struggle with regularly posting content to your office social media platforms – I can help you with that.)

The Golden Globes and the Grammy’s are in January: Do a “match the famous smile to the celebrity” contest on Facebook and/or Instagram for your patients and the community for a chance to win a gift card or gift basket.

I’m Not Going To Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their  Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore!  You can help them!

National Hot Tea Month

National Soup Month

National Cheese Lovers Day: 2

Cigarettes Are Hazardous to Your Health Day: 11

National Bagel Day: 15

Belly Laugh Day: 24

National Peanut Butter Day: 24

Dental Drill Appreciation Day: 26

Fun at Work Day: 28

Bubble Wrap Appreciation Day: 31 

For more Dental Tips & Ideas please stop by and follow me on  FacebookInstagram, LinkedIn, and Pinterest

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Wishing you the very best January!

Yours for Greater Success,

~Betty (Dental Coach)

Dental Office Management Tips and Ideas December 2021

Dental Office Management Tips and Ideas December 2021

Hello Friends,

What does December typically look like in your dental practice? Full schedules? Light schedules? Stressed out patients? Stressed out doctor and team? Maybe the team is starting to check out mentally ready for the break from work?

Regardless of what December usually looks like in your office – if you haven’t done so already, take some time now to plan for how you will not only keep/get a full schedule but ensure that it will be productive too. I know that we can’t control the schedule 100% because life happens. However, we certainly can plan to end the year on a happy & productive note.

Looking for Dental Marketing Tips & Ideas for December? Check those out here: December Marketing Ideas

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea.

End of Year Rush – What are your plans to care for the end-of-year rush? You know, the patients that wait until the last minute to use their remaining insurance benefits, the school/college kids, emergencies, etc.

Holiday Hours – Be sure to update your office holiday hours/closures on Google and Facebook.

Social Media – Preschedule your social media posts for the last 2 weeks of December and the first week of January. Looking for content ideas? Check these out: Dental Social Media Content Ideas

Incomplete/Unscheduled Treatment – Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.

Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

Appointment/Retention Incentive – Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.

Homecare Products – December is a great time for Special offers on Electric Toothbrushes and Waterpiks

Gift Certificates – Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.

Review the performance for 2021 – What worked well? What did not work well or requires change? What are your ideas for Improvement? What are your plans for implementation? SEE Where Are You Taking Your Practice?

Most important, remember to celebrate this year’s successes with your team! SEE Why Gratitude Matters

Did you enjoy these tips and ideas?   I would love and truly appreciate it for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK – Thank you!!!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Yours for Greater Success,

~Betty (Dental Coach)

October 2021 Dental Office Management and Leadership Tips and Ideas

October 2021 Dental Office Management and Leadership Tips and Ideas

Hello Friends,

October 2021 is filled with practice management and leadership opportunities to help make it your best October ever. The tips and ideas that I am sharing with you when implemented will also help you end this crazy year productive, happy, and strong.

Dental Office Management and Leadership Tips and Ideas for October 2021

Note: If you’re looking for marketing tips and ideas for October – check these out…

October 2021 Marketing (Growth) Ideas

Breast Cancer Awareness Month Ideas

Orthodontic Health Month Ideas

National Dental Hygiene Month Ideas

Practice Management Tips & Ideas

Insurance Use it or Lose it Reminders – Did you get your end-of-year insurance/HSA/FSA dental benefit use it or lose it reminder letters/emails/texts/calls out?  If you need a sample letter template just email me a request for one at bhaydenconsulting@gmail.com

Dental Office Insurance Renewal Reminders Betty Hayden Consulting

In-Office Savings Plan – If you offer an in-house savings plan this is a good time of year to let your uninsured patients know about it.

Office Numbers (key practice indicators) – Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy. Get a baseline of where you’re at to set goals for where you want to go. If your numbers reveal unhealthiness be quick to act and get help to restore your practice to health and happiness.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Leadership Tips & Ideas

Employee Appreciation – 

Team Building – Improve your Office Day: October 4th

Discuss with your team strategies and goals to improve the office and ways to work smarter instead of harder. This will result in better patient experiences, improved team communication, less stressful workdays, and enjoying more fun as a team.  Consider offering a prize for the best “improve the office” idea.

You Matter to Me Day: October 7th

No employee will ever complain about being over-recognized and appreciated. Let your employees know just how much they matter to you. Employee appreciation is directly linked with job satisfaction, productivity, happiness at work, and overall team morale. Make sure they feel appreciated and valued!

Employer Appreciation

Boss’s Day: October 15th – Plan now to make this a special day for your boss(es).  (Usually, it is on the 16th but moved to the 15th because it fell on a weekend day.)  Be sure to share a photo of your “boss” on your social media pages.

You and your thoughts matter to me. If you enjoy the dental leadership, management, and marketing tips and ideas that I share each month –  I would love and truly appreciate for you to please take a second and share a review/recommendation for me on GOOGLE and/or FACEBOOK – Thank you very much!!!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and follow me on  FacebookInstagram, LinkedIn, and Pinterest