With the dental marketing ideas that I am sharing today along with some planning, enthusiasm and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, and exceed your current patients’ expectations (get them talking about how awesome you are!), have less stress and more fun as a team. Sound good to you?
Here are a few ideas to help you enjoy a terrific & productive July!
National Ice Cream Month
Treatment Offer – July is National Ice Cream Month and Close to 50% of Americans suffer from or experience tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.
Your product/service feature during the month of July: Desensitizing Agents to treat tooth sensitivity.
Patient Appreciation – Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.
National Watermelon Month – Patient Appreciation Idea – Serve your patients’ watermelon slices or cubes as a special treat during their visit.
Get Ready For Kindergarten Month – For family-friendly offices – depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children. Promote via your social media sites.
Would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links. GOOGLE and/or FACEBOOKThank you so much!!
Dental Social Media Content Ideas to Encourage and Boost Engagement during the month of July. (Take some time to create and schedule posts for your Facebook page. As well as for Instagram and Google My Business)
National Blueberries Month
Chocolate Day: 7
National Sour Candy Day: 18
National Lipstick Day: 29
National Avocado Day: 31
Doctors,I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how my coaching program works, please email me at email@example.com.
Are you receivingmy complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at firstname.lastname@example.org and I will make sure you receive an invitation to follow my monthly ideas.
Yours for Greater Success,
~Betty – Dental Coach
Before you go, would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links. GOOGLE and/or FACEBOOKThank you so much!!
The month of May brings many wonderful opportunities to reach out to and build relationships and show our appreciation to more people in the community. Here is why:
During the month of May you have:
Teacher Appreciation Week: 2nd – 6th
National Nurses Day and Week: 6th -12th
National Hospital Week: 8th – 14th
National Nursing Home Week: 8th -14th
National Police Week: 15th -21st
We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.
How can you reach out to them? Here are a few ideas for you:
First, let’s start with any of your patients that are teachers, nurses, or police officers.
Run a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.
Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.
Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.
Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate (TAG) their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.
You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.
Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.
At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community.
There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office.
If you appreciated these complimentary ideas – I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.
Wishing you all a very happy, healthy, and productive Spring!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to email me at email@example.com
Morning Huddles – How does that make you feel when you read that? Do you ever feel like your attempt to conduct a daily morning huddle is just a big hassle? That the meetings are a waste of time? Or maybe you’re already conducting morning meetings and want to make them more effective, Please keep reading!
Today, I want to share with you some tips and suggestions that will help you have effective morning huddles and answer some questions that many of you have asked about morning huddles.
Why should I have a morning huddle/meeting?
The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow my tried and true suggestions & tips. Every dental office wants to produce more, collect more, stress less, have happy doctors and team members and consistently exceed patient expectations. Right? Well, effective morning huddles help to make those things a reality.
When should the morning huddle start? and How long should it last?
Twenty – twenty-five minutes before the first scheduled patient. It should last no more than 10-15 minutes. Taking 10-15 minutes first thing in the morning to ensure the day starts off happy and productive is well worth it.
Who should attend the morning meeting?
Everyone. If scheduling prevents everyone from attending…at the very least the doctor(s), hygienist(s ), assistants, and someone representing the administrative team. It is imperative for a team member to be assigned at every meeting to update the employee(s) not present of what was discussed/announced. No one should be left in the dark. This eliminates any “I didn’t know” or “no one told me!”
Who leads the huddle?
Rotate team members to conduct the meeting and make certain that everyone stays on point and that the meeting ends and starts on time (appoint a time-keeper)! Doctors (lead by example) be present at the start of the huddle and end each meeting on a positive note. Team members from each department can & should contribute what pertains to their particular department.
How do we prepare for the huddle?
Each employee should be assigned a task/responsibility for each huddle. For example, Hygienists should be checking their own charts/routing slips (checking for unscheduled treatment, are they due for: health history update, full perio charting, x-rays, etc. any family members due for appts, that the patient is due for today’s appt) at least the day prior and assistants check the charts for the doctors.
Your PMS may have a daily huddle report you can generate to show your production, collection, treatment plans, broken appts, etc. from the day prior and the appointment information you need to review for today. If you’re not sure if it does or not, it’s definitely worth looking into as it will be a huge time-saver!
Focus on: Today, Tomorrow, and a little bit of yesterday 😉
START and END the meeting with something POSITIVE. Review your office intention/vision for the day.
Ata-boy/gal minute – What did we do “right” yesterday? How did we go the extra mile for a patient? Did you notice any team member that did something nice for a patient or another team member? Did anything happen yesterday that could be improved upon or avoided in the future? If yes, How?
Today’s Appointments – have all patients been confirmed?
Lab Cases – have we double checked that all lab cases have arrived and are correct?
Holes – Can a hygiene patient in need of restorative slide over into the doctor’s chair? Is there anyone coming in with the doctor that is due in hygiene? If not, how will we remain productive during this downtime?
Emergency time – Where can we put the “true emergencies”?
Potential trouble spots – Review schedule for any potential trouble/hiccups/hangups. Such as: doctor needed in multiple places at the same time, habitually late patient, copays that must be collected, difficult patient, etc. Do everything in your power to start, stay & end on time, exceed patient expectations and work together as a team for a smooth & happy day.
New Patients / Referral Sources – Who are our new patients today and how did they hear about our office? Everyone be ready to warmly greet all patients but be sure to introduce yourselves to all new patients. Thank them for coming in.
Pre-op calls – Any new patients coming in tomorrow or the next day that the provider can call and welcome?
Same day services – Identify any patients that would benefit from same day services (fluoride, X-rays, sealants, desensitizing agents, whitening, mouthguards, better home care tools/products, etc.)
Family Members – Do you have any patients coming in with unschedled family members due in hygiene? Who will appoint them?
Post-op calls – Did we call yesterday’s patients to check in on them? Preferably the doctor and hygienist should make their own calls. (Who do you call? All new patients and any patients that had anesthetic, extraction, or perio treatment. Also, any patients that may have been fearful.
Social Media – Who will help with that today? Ask patients to like the office (or check-in) on Facebook, follow on Twitter & Instagram. So many reasons throughout the day to post to your social media sites, such as: a patient brings in a treat, to welcome a new patient to the office, a child joined your kid’s club/team, celebrate a beautiful cosmetic restoration/teeth whitening, team members having fun or being silly, etc.
Testimonials/Reviews – Who is a candidate for providing a testimonial/review/recommendation? Be alert throughout the day to ask for testimonials/reviews. Especially when a patient compliments the office on something… ask for a written or online testimonial. Take their picture (with permission) to post on your social media sites/website. NOTE: If a patient that is coming in for today has previously filled out an online survey be sure to review it. If they had a problem make certain it’s not repeated and if it was praise be sure to thank the team and the patient!
Goals – Look at Production, Scheduling & Collection goals vs actual for yesterday, today and tomorrow. Reminder to collect all co-pays at the time of appointment!!
Open Chair Time – Total Open Chair Time Hours for Yesterday and Tomorrow
Broken Appointments – How many same-day cancellations and missed appointments were there for yesterday? How many were rescheduled?
Treatment plans and Unscheduled Treatment – Remember, offer the very best treatment options to your patients, let’s not “watch” or “wait until next visit” chances are it will only worsen. Give every patient the opportunity to say yes or no to your very best care. Were there any patients that came in yesterday that we treatment planned and they did not schedule an appointment? WHY? / Unscheduled Treatment – anyone coming in today with already diagnosed treatment that is unscheduled? Who & How will we reintroduce treatment to the patient(s)?
Conclusion – End the meeting on a positive note. Tell a funny joke, read a positive quote and/or thank your team. Watch a quick motivational, educational or funny video clip. This meeting sets the tone for the day… Make it a happy one! Let’s go change someone’s life or at the very least help them smile bigger and healthier!
Here are a few additional tips for a successful morning huddle:
Come prepared! Have ready copies of the schedule (today and tomorrow). Charts/treatment should be reviewed (by the provider/assistant) one to two days prior to the huddle. Be sure to have available your collection, scheduling, and production goals for today and tomorrow and yesterday’s results.
Stand for the meeting. This helps to keep the huddle on time and hold everyone’s attention.
Maintain a positive attitude regarding the importance of DAILY morning meetings.
Use a check-list! This will help you stay on time and cover all points.
FOOD! Every once in a while surprise the team with bagels, donuts, coffee, muffins, etc.
I strongly encourage you to implement daily morning huddles, simply because I know that they’re effective and I want all of you to have happier, more productive, and stress-free work days!
If you would like to schedule a no-obligation, complimentary consultation to learn how our coaching program works, please email me at firstname.lastname@example.org.
If you already conduct daily huddles, way to go! Feel free to share with me any of your tips for successful huddles.
Should you need any help implementing these ideas or have any other questions that I can help you answer…I’m ready to help.
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to email@example.com) and I will send you an invitation to follow my blog.
I would love and truly appreciate it for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK – Thank you!!!
For the month of January I am going to share ideas to help you grow your practice via your office social media platforms. (You’ll find that many of the ideas can easily be used to exceed your patients expectations during their visits to the office as well as to engage with local businesses in your community.)
Social media platforms such as Facebook, Twitter, Google My Business, LinkedIn, Instagram, Pinterest, Snapchat, Tik Tok, Blogs, Online Community News Pages, YouTube, and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly. You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression. Just like with reviews on your Google listing you want reviews/recommendations from your patients on your office Facebook page too.
How Can Social Media Help Your Practice? Here are just a few ways…
Build relationships between your office team and potential new patients
Stay in Touch with your Active and Inactive Patients
Increase your Online Presence
Learn what your patients/potential patients want
Improve Community Involvement
Manage and Increase your Online Reputation
Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
Excellent Dental Education Tool
Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just sporadically posting to your sites will not effectively engage your audience.
Do you find the tips & ideas that I share helpful to your practice? It would make my day to hear from you! Please take a second to leave a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you!!
Here are several social media content ideas for you to use during the month of Januaryto help encourage engagement…
(Note: If you struggle with regularly posting content to your office social media platforms – I can help you with that.)
The Golden Globes and the Grammy’s are in January: Do a “match the famous smile to the celebrity” contest on Facebook and/or Instagram for your patients and the community for a chance to win a gift card or gift basket.
I’m Not Going To Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Snoring, Or Headaches, anymore! You can help them!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to firstname.lastname@example.org and I will send you an invite to follow. This way, you won’t miss a single idea.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.