The month of May brings many wonderful opportunities to reach out to and build relationships with more people in the community. Here is why:
During the month of May you have:
Teacher Appreciation Week: 3rd – 7th
National Nurses Day and Week: 6th -12th
National Hospital Week: 9th -15th
National Nursing Home Week: 9th -15th
National Police Week: 9th – 15th
EMS (Emergency Medical Services) Week: 16th – 22nd
We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.
How can you reach out to them? Here are a few ideas for you:
First, let’s start with any of your patients that are teachers, nurses, or police officers.
Pull a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.
Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.
See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas
Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.
Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.
You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.
Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.
Social Media Post Ideas to Improve Engagement during the month of May:
At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community. (If you need help in this area: Dental Office Social Media Help and Ideas
National High Blood Pressure Education Month (why does your dentist/hygienist take your blood pressure?)
May is Save Your Tooth Month and Root Canal Appreciation Week: 2nd – 8th and Root Canal Appreciation Day: 11th
National Teacher Day: 4th
Nurses Day or National RN Recognition Day: 6th
Receptionists Day: 12th
International Nurses Day: 12
EMSC (Emergency Medical Services) Day: 19th
National Employee Health & Fitness Day: 19th
National Senior Health & Fitness Day: 26
Eat More Fruits & Vegetables Day: 27th
World No-Tobacco Day: 31
There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office. If you’re looking for more marketing ideas for the month of May, please visit here: Dental Office Marketing Tips and Ideas for May
Wishing you all a very happy and productive Spring!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at firstname.lastname@example.org
Yours for Greater Success,
~Betty – Dental Coach