March 26, 2019 by bettyhayden

Dental Office Marketing and Practice Management Tips and Ideas for April 2019

Hello Friends

As we prepare to start our second quarter and welcome Spring, I have a few dental marketing and practice management tips and ideas to share with you.

My goal is to help you exceed your current and potential patients’ expectations. Just as important, if not most important is to consistently exceed your employees’ expectations.

Just for Fun!

National Fun at Work Day: 4^th – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc. POST pictures on Facebook and Instagram)

Reasons to Celebrate your Team:

Administrative Professionals Week: 21-27^th /Admin Professionals Day: 24^th

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Educational Opportunities ~

Oral Cancer Awareness Month ~ An excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives. See Dental Office Tips and Ideas for Oral Cancer Awareness

National Youth Sports Safety Month – All month-long promote sports safety by protecting smiles with mouthguards.

Marketing Ideas –

April is National Garden Month –

Here are some ideas for you:

Theme: Spring Flowers

Focus: Spring into a Healthy & Beautiful Smile

Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

“Your referrals help grow our practice, Thank you! “

“Our Office Blooms Because of you! “

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

Your patients will love these little flower seed packets give-aways! Make certain the office name & info is on the packet.

For awesome ideas for flower seed packaging/presentation check out my Pinterest board HERE.

Social Media Post Ideas to Improve Engagement –

National Fun Day: 1^st

Vitamin C Day: 4^th

No Housework Day: 7^th

National Garlic Day: 19^th

Take Our Daughters & Sons to Work Day: 25^th

Sense of Smell Day: 27^th

Wishing you all a productive, stress-free, and happy April!

Doctors, contact Betty at bhaydenconsulting@gmail.com to schedule your complimentary 30-minute telephone coaching session with me.

If you appreciated these complimentary ideas I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

May 1, 2018 by bettyhayden

Dental Marketing Ideas for Teachers, Nurses, and Police Officers Appreciation Week

Hello Friends,

The month of May brings many wonderful opportunities to reach out to more people in the community. Here is why:

Teacher Appreciation Week: May 6-12

National Nurses Week: May 6-12

National Hospital Week: May 6-12

National Police Week: May 13-19

This is a great opportunity for dental offices to reach out to the teachers, nurses, and police officers in their community.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Pull a report with any patients that are school teachers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest. Invite the community to nominate their favorites. The winner receives FREE teeth whitening and a certificate stating they won for the favorite teacher/nurse/officer contest.

You could easily ask for donations from local businesses to add to the winning prize.

Within the medical community, a few special weeks are coming up: National Nurses Week – May 6th -12th/ National Hospital Week: May 6-12 / National Nursing Home Week: 13-20 Use this opportunity to reach out to the nurses at local doctors offices, clinics, hospitals, and nursing homes, etc. using the appreciation ideas as listed above.

Social Media Post Ideas to Improve Engagement:

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community.

PTA Teacher Appreciation Week:7-11

National Nursing Home Week: 13-20 (Starts Mother’s Day to Saturday)
National Police Week: 13-19

School Principals’ Day: 1

No Homework Day: 6

Nurses Day or National RN Recognition Day: 6

Student Nurse Day: 8

National Teacher Day: 8 (

Receptionists Day: 9 (Second Wednesday)
School Nurse Day: 9

International Nurses Day: 12

There are so many ways to celebrate teacher appreciation, police officers, and nurses week in your dental office. If you’re looking for more marketing and practice management ideas for the month of May, please visit here: Dental Tips and Ideas for May

Wishing you all a very happy and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

April 4, 2017 by bettyhayden

Dental Marketing Ideas and Tips for May

Hello Friends,

Today, I will be sharing some dental marketing ideas for the month of May with you.

If you’re looking for dental marketing ideas to celebrate May’s Teacher Appreciation Week or Nurses Appreciation Week – Visit here: Dental Marketing Ideas for Teacher Appreciation and Nurses Week

With a little planning and a lot of enthusiasm, it is very possible for you to have the best May ever in your dental practice.

~ Dental Marketing Ideas for May ~

Theme: Family Fun

May is Family Wellness Month & National Family Month (5/12 to 6/16)

Focus: Hygiene Preventive Services & Mouthguards (Consider special pricing on mouthguards)

Goal: Exceed Patients Expectations, Increase Production & Bring in New Patients

Hygiene Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Social Media Sites – All month long share family health & wellness tips, community event info, etc. on your office social media pages.

Give-away- Apples – Basket of Apples with a sticker or tag that says: “Our Patients Are Awesome to The Core” or “You’re the Apple of our Eyes”

Sunscreen – Give away mini bottles of sunscreen. If you don’t have them imprinted with your office name, simply add a tag to the bottles. May is Skin Cancer Awareness Month

Contest/Raffle – Family Fun & Wellness Gift Basket(Tote/Cooler) – Fill with outdoor games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook likes, check-in’s, reviews, Google reviews and for referring new patients.

~ Educational Opportunity ~

National Physical Fitness & Sports Month –Sports-related injuries account for approximately 5 million missing teeth per year. Play Hard – Wear a Mouthguard & Keep Your Teeth.

~ Social Media Post Ideas to Improve Engagement ~

Batman Day: 1

World Asthma Day: 2

World Laughter Day: 7

Root Canal Appreciation Day: 11

National Slider Day: 15

National Piercing Day: 16

Eat More Fruits & Vegetables Day: 25

Red Nose Day: 26

World No-Tobacco Day: 31

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

March 7, 2017 by bettyhayden

Dental Marketing Ideas for April

Hello Friends,

How is your first quarter looking? Are you on track to reach or exceed your production, collection, and new patient goals? I hope so.

Now is a great time to make plans to make your second quarter even better.

~ Dental Marketing Ideas for April ~

April is National Garden Month – So let’s think and talk about the month of April and how we can use gardening & spring flowers to market your practice and exceed your patient’s expectations.

Here are some ideas for you:

Theme: Spring Flowers

Focus: Implants and/or Oral Cancer Screenings (See: April is Oral Cancer Awareness Month)

Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

“Your referrals help grow our practice, Thank you!“

“Our Office Blooms Because of you!“

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

A Quick note about referrals – make sure you are tracking them. Specifically tracking each and every new patient’s referral source. No generic “internet” referral sources either, that isn’t good enough and can mean many different internet sources. You want to know exactly what is bringing in the new patients so you can do more of it. 🙂

Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

For awesome ideas for flower seed packaging/presentation visit my Pinterest board HERE

A few more ideas…

Baseball – Opening Day ~ Dress in your cities baseball team attire/colors and take pictures to post on social media pages– invite your patients to come to their appointment in their baseball attire. Make it a fun day in the office. (Serve hot dogs & popcorn)

~ Educational Opportunity ~

Stress Awareness Month ~ Stress can impact your dental health. Share tips on how to de-stress and protect your smile. Or, for some, going to the dentist can be a stressful experience. Share ways that your office helps to make dental visits comfortable and stress-free.

~ Social Media Post Ideas to Improve Engagement ~

National Fun Day: 1

Vitamin C Day: 4

No Housework Day: 7

Grilled Cheese Sandwich Day: 12

National Stress Awareness Day: 18

National Garlic Day: 19

Take Our Daughters & Sons to Work Day: 27

Sense of Smell Day: 29

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April.

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest