Orthodontic Health Month Tips and Ideas

Orthodontic Health Month Tips and Ideas

Hello Friends,

The month of October is National Orthodontic Health Month – what a fantastic opportunity to start your final quarter for 2021 great… maybe even make it your best quarter ever.

Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month

Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

  • Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (BTW October is also Dental Hygiene month -see more ideas for that HERE)
  • Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.
  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
  • Invisalign – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for their end of year parties.
  • Before & Afters – All month-long feature before and after ortho photos on your social media pages.
  • Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
  • Special Pricing – During the month of October offer special pricing or some kind of BOGO offer which will encourage them to tell their friends about you 

Practice Management Ideas ~

Unscheduled Treatment Reminders – Reach out to everyone that came in for a consultation but have yet to schedule to get started on their orthodontic treatment. Stay in touch with them via the telephone, email, text, and your social media platforms.

FSA/HSA Reminders – Share reminders on your website and social media pages that orthodontic treatment is an allowable expense for FSA (Flexible Spending Account) and HSA (Health Savings Account) accounts. Don’t let it go to waste by not using it before the year ends. Use it or Lose it.

Doctors, if you would like to grow and improve your orthodontic practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Community Involvement ~

October is National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the orthodontist. Bring them in during the month of October instead.

Candy Buy Back ~

Ideas:

  •   Collect candy in the office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

October is Apple Month – Deliver some apple treats to the offices. Such as:

  • Basket Of Apples w/ Caramel Sauce
  • Apple Cider & Donuts
  • Apple Pie

World Smile Day – October 1st  – Put together smile-themed gift baskets.

Or do a team smiles photo contest. Office photo with the most FB or IG likes wins.

Social Media Post Content Ideas to help you Boost Engagement in October

Apple Month 

National Dental Hygiene Month
National Caramel Month  

You Matter To Me Day: 7 

National Boss’s Day (or Boss’s Day): 15

National Candy Corn Day: 30  

National Knock-Knock Jokes Day: 31

Wishing you all a productive, happy, and healthy month of October

Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month?   I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

Back to School Dental Office Ideas

Back to School Dental Office Ideas

Hello Friends,

The back-to-school season is upon us. While we typically reach out to the schools during February’s Dental Health now is a great time to start building relationships with school staff & the families that attend these schools.

Here are just a few easy, inexpensive & effective ways for your dental office to reach out to your local schools.

Community Involvement – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media pages, to local businesses, and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Social Media Platforms – Share  school-related and dental health content to your social media pages, such as:

  • Back to School Tips
  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)
dental ideas for local schools tooth decay is preventable dental coach betty hayden

Gifts for School Staff – Choose one, two, or more schools (depending on the size of the teaching staff) and deliver some treats to show your appreciation for the work they do in caring for the children in your community. Some ideas: Breakfast, Lunch, Snacks, Toothbrush goodie bags, Lip balm, send over a coffee or ice cream truck, etc. Be sure that your office information is clearly imprinted on any toothbrushes or small gifts. See my Pinterest boards for gift ideas

and/or

Host a Favorite Teacher Contest  – Invite local students to nominate their favorite teacher. The winning teacher gets FREE teeth whitening and a certificate stating they won for the favorite teacher contest. The classroom with the winning teacher gets a gift card for school supplies or pizza/ice cream lunch.

You could easily ask for donations from local businesses to add to the winning teacher’s prize or for the classroom.

This can be promoted via your office website, newsletters, postcards, emails, office social media sites, local newspapers, and signs in your office.

Have fun with it and be sure to share lots of pictures on your social media pages.

Give-Away – Or have a school-themed gift that you’ll raffle off.  Promote via your social media sites. Allow for your current patients and potential patients to TAG their favorite teacher in the post for a chance to win the gift. Encourage them to share the post on their pages.

Book Fairs – Many schools will be hosting book fairs this school year.  These fairs typically bring in many families.

Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

I have witnessed firsthand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.

Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, I am here for you.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review/recommendation on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address to bhaydenconsulting@gmail.com and I will send you an invite to follow. This way, you won’t miss a single idea!

We’re on FacebookTwitterInstagramLinkedIn, and Pinterest stop by and say hello. 

Yours for Greater Success,

~Betty

Dental Office Marketing Tips and Ideas for August 2021

Dental Office Marketing Tips and Ideas for August 2021

Hello Friends,

To help you enjoy a fun and productive summer with you and your team I have some dental marketing (growth) tips and ideas for you for the month of August.

With some planning, enthusiasm, and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, exceed your current patients’ expectations have less stress, and more fun as a team. We all need more of that.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Dental Office Marketing (Growth) Tips and Ideas for the month of August…

For many parents with school-aged children, August and September can be hectic months preparing for and getting back into the school routine. Here are some ideas to help make the back-to-school season fun (& healthy) for the community and profitable for your dental office.

Theme:  Back-to-School with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Community Involvement, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tips and ideas.
  • Share social media and blog posts with dental health tips for children.
  • Promote special offers just for teachers and students during August.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.
  • Send treats/snacks to your local schools along with some imprinted office items such as toothbrushes.

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Or you could do this…

August is “Happiness Happens Month” – Theme: Happiness & Healthy Smiles

Throughout the years, studies have shown that there is a connection between happiness and dental health. That means maintaining your dental health will lead you and your children, friends, and family, to a healthier, happier life down the line.

Patient Appreciation Gift Idea

S’Mores Day is Aug. 10th – Give away little s’more ingredient kits with a note that says: We Need S’More Patients Like You. Thank you for your Referrals!

See this Pinterest Board for S’more Ideas

Social Media Post Ideas to Improve Engagement during the month of August

dental social media content ideas from Betty Hayden Consulting

Happiness Happens Month 
Sister’s Day: 1 (First Sunday)
National Fresh Breath (Halitosis)  Day: 6
Book Lovers Day: 9  
Kiss and Make Up Day: 25
Just Because Day: 27
More Herbs, Less Salt Day: 29

Hope you enjoy these ideas and are able to use some of them to help make the month of August a fantastic one for you, your team, your patients, and the community.

It truly brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn, and Pinterest