Football season is upon us – whether or not you’re a fan of football, celebrating football season with your office employees, patients, and the community is a great way to have more fun and exceed expectations.
Here are a few ideas for you…
Special football themed day(s) in the office:
Wear your favorite football team gear.
Encourage your patients to dress up too.
Decorate the office.
Take lots of pictures to share on your social media pages.
Set up a photo booth area with fun football-related props.
Serve football & tailgate foods & bottled water.
Hand out some patient appreciation gifts such as imprinted lip balm, football shaped/decorated treats, for more ideas check out my Pinterest board HERE.
Consider inviting local businesses & referring offices to celebrate with you.
More ideas to celebrate football season:
Special Offers on Sport Mouthguards
Post sports related dental health tips on your social media pages.
Cheer on your local football teams via your social media platforms.
Sponsor a local football team.
Have a Raffle to win football game tickets or a football-themed gift basket to encourage Facebook Likes, Check-ins, Referrals, and Reviews on Google,and Facebook
Deliver football-themed snacks and gifts to local businesses and specialists.
Hope you enjoyed these ideas.
Please share your football fun pictures & ideas with me.
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The month of May brings many wonderful opportunities to reach out to and build relationships with more people in the community. Here is why:
During the month of May you have:
Teacher Appreciation Week: 3rd – 7th
National Nurses Day and Week: 6th -12th
National Hospital Week: 9th -15th
National Nursing Home Week: 9th -15th
National Police Week: 9th – 15th
EMS (Emergency Medical Services) Week: 16th – 22nd
We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.
How can you reach out to them? Here are a few ideas for you:
First, let’s start with any of your patients that are teachers, nurses, or police officers.
Pull a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.
Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.
Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.
Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.
You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.
Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.
Social Media Post Ideas to Improve Engagement during the month of May:
At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community. (If you need help in this area: Dental Office Social Media Help and Ideas
National High Blood Pressure Education Month (why does your dentist/hygienist take your blood pressure?)
May is Save Your Tooth Month and Root Canal Appreciation Week: 2nd – 8th and Root Canal Appreciation Day: 11th
National Teacher Day: 4th
Nurses Day or National RN Recognition Day: 6th
Receptionists Day: 12th
International Nurses Day: 12
EMSC (Emergency Medical Services) Day: 19th
National Employee Health & Fitness Day: 19th
National Senior Health & Fitness Day: 26
Eat More Fruits & Vegetables Day: 27th
World No-Tobacco Day: 31
There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office. If you’re looking for more marketing ideas for the month of May, please visit here: Dental Office Marketing Tips and Ideas for May
If you appreciated these complimentary ideas I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.
Wishing you all a very happy and productive Spring!
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What is dental marketing? Do you need to market your practice? Does dental marketing even matter?
Oftentimes, dentists will proudly tell me that they don’t do any marketing in their practice and that they don’t need to market because they’re still growing with new patients each month. Others invest quite a bit of money to attract new patients to their practice. And some, tell me they need to start marketing because their office isn’t growing as they need it to.
It’s clear to me that people define what marketing is and why they would need it or not need it in different ways – in fact, here are a few dictionary definitions of marketing that I found:
“the act or process of buying and selling in a market.”
“The strategic functions involved in identifying and appealing to particular groups of consumers, often including activities such as advertising, branding, pricing, and sales.”
The American Marketing Association defines marketing as, “the activity, set of instructions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”
From these definitions, we can see that marketing your practice involves so much more than just spending money on advertising. And the offices that tell me they have never done any marketing have been marketing their practice without even realizing it was marketing that they were doing to retain their patients and attract new patients. Why do I say this?
Everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing. Everything you do or don’t do, matters.
Marketing your dental practice is like planting seeds. Some seeds sprout right away, others may take a while. You may have written some seeds off as a loss and when you least expect it, there it sprouts and produces beautiful results. And some may sprout where you don’t even remember planting.
” If you can look into the seeds of time, And say which grain will grow and which will not. Speak then to me.”~ William Shakespeare
What are your marketing seeds? Marketing Seeds Include (but are not limited to):
Social Media Platforms
Google My Business
Patient Appreciation Gifts
Staying in Touch with your Patients
The Patient Experience
Digital Marketing (Website, SEO, Emails, Mobile Devices, Google, Etc.)
Your Brand / Culture
Local Business Partnerships
You and Your Team
Office Appearance (Inside and Outside)
Office Systems and Protocols
Take some time today and think about what you are sowing & producing.
Look at your practice through the eyes of your patients and potential patients.
Look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs and the patient experience. Weeds can sneak in very easily if you don’t work to prevent them or if you ignore them when they are small.
Examine your referral sources & patient retention numbers, this will be a key indicator as to the quality & quantity of the seeds you and your team are planting.
Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
Who is referring the new patients and who isn’t? And why? Are you known as the go-to dental expert in the community? If not, why?
Do you provide your patients with a consistent & quality experience over the telephone? What about during & after their visit? Are you exceeding their expectations?
Are you and your team members involved in the community? Are you tracking, acknowledging, and rewarding those that refer to you?
Again, everything matters!
Don’t give up and please, don’t ignore any of the areas we’ve talked about – you might not see results right away but seeds are being planted, impressions are being made. You never know where and when they will take root and bloom!
Bring in some fresh eyes if you need to, ones that will see, hear & feel what you are missing, and ones that will give you the push and help to get rid of any weeds and plant seeds of greatness daily & consistently!
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
When considering your office needs and marketing plans, remember to…
Know Your Target Audience
Create a monthly marketing calendar
Track all your marketing efforts. What’s working? What needs improvement? What needs to be eliminated?
Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month? I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (email@example.com) and I will send you an invite to follow. This way, you won’t miss a single idea
There is still time to make 2019 your best year yet!
August and September can sometimes be challenging months for growth in a dental practice because of the back-to-school season distractions. Offices often share with me that their schedules tend to fall apart during August and especially September. My recommendation is to plan now for how you can attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations during the month of August.
As always, my goal sharing these ideas each month and while coaching my dental teams is to help you all stress-less and have more fun at work!
I love hearing from you! If you enjoy the complimentary ideas that I share each month, I would truly appreciate for you to please leave me a review/recommendation on GOOGLE and/or FACEBOOK
Practice Management and Leadership Tips and Ideas ~
“A leader takes people where they want to go. A great leader takes people where they don’t necessarily want to go, but ought to be.” – Rosalynn Carter
Employee Appreciation – Just Because Day – August 27th / Why not surprise the team with a small gift, gift card, or treat… just because.
Office Yearly Goals – Where are you at with your Production, Collection, and New Patient Goals for 2019? What needs to change in order to successfully reach your goals?
Hygiene Continuing Care – Send out “ Start the School Year Off with A Happy & Healthy Smile” Special Offer to your patients that are teachers and students and are past-due in hygiene. Have fun with it.
Marketing Tips and Ideas ~(Exceed Expectations for your current patients and the potential new patients that you engage within the community.):
I will give you two theme ideas:
Theme #1: Back to School with Healthy Smiles
Focus: Preventive Dental Services
What: Education, Promotion, and Special Offers
Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
Facebook (live) videos sharing the aforementioned tips and ideas.
Theme #2: Patient Appreciation – S’more day is August 10th (Celebrate all month-long)
Gift Idea: S’MORES – Give-away little s’more making kits with a note attached that says: We need s’more patients like you! Thank you for your referrals! We appreciate you!
Just a few of the creative ways you can exceed your patients’ expectations with this sweet treat… Thank you for sharing 🙂
Community Tips & Ideas ~
Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need.
Tooth bags – Make up a little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. Both of my kids have come home with a tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
Social Media Post Content Ideas to Improvement Engagement during the month of August ~
National Wellness Month
Happiness Happens Month (& day 8th)
Simplify Your Life Week – Aug. 1-7. “Simplify your life by scheduling your all-important dental health visit today.”
National Farmer’s Market Week – Aug. 4 – 10th
Watermelon Day – Aug. 3rd
National Fresh Breath (Halitosis) Day – Aug. 6th
Senior Citizen’s Day – Aug. 21st
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (firstname.lastname@example.org) and I will send you an invitation to follow my blog.