Hello Friends,

July is the start of your third quarter. Make a plan now for how you will keep your schedule full for August & September as they are typically slower production months for some offices.  While you’re at it, make a backup plan too. Sometimes despite your best efforts, the schedule falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing. See Spring Clean Your Dental Office Using Your 5 Senses , How to Have a Happy Dental Team and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter for some ideas.

Your goal, make this your best third quarter ever!

Now on to some marketing ideas:

For dental marketing ideas for July’s National Ice Cream month see: Dental Marketing Ideas for National Ice Cream Month

Product/Service Feature ~  Beautiful Smiles with Orthodontics, Teeth Whitening & Veneers.

• Set a monthly goal for each of these services.
• Reach out to your patients that have these procedures treatment planned.
• Create educational content & special offers to share on your social media pages and email campaigns.

Give-Away – Exceed expectations with something unexpected

July is National Grilling Month – Put together a fun BBQ themed gift basket that your patients and potential patients can enter a drawing for a chance to win.  One entry in exchange for FB likes & check-ins, Google reviews, NP referrals, Etc.

Or

Everybody Deserves A Massage Week: 14-20^{th –} Team up with a Massage Therapist in your community for a little cross marketing – have him/her donate a free massage that your patients can enter a drawing to win using the above guidelines.

Pediatric and Family Practices ~ July is Get Ready For Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.

Social Media Posting and Engagement Ideas ~

International Kissing Day or World Kiss Day: 6th

Chocolate Day: July 7^th

July 11^th is Slurpee day!

National Sour Candy Day: 18^th

Tell an old joke day:  24^th

National Lipstick Day: 29^th

Looking ahead to August:  The theme is Back to School with Healthy Smiles.  The focus will be on preventive dental care.

If you are interested in hiring me to help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  Facebook, Twitter, Instagram, LinkedIn and Pinterest