July Dental Marketing and Practice Management Tips and Ideas

Hello Friends,

July is the start of your third quarter. Make a plan now for how you will keep your schedule full for August & September as they are typically slower production months for some offices.  While you’re at it, make a backup plan too. Sometimes despite your best efforts, the schedule falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing. See Spring Clean Your Dental Office Using Your 5 Senses , How to Have a Happy Dental Team and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter for some ideas.

Your goal, make this your best third quarter ever!


Now on to some marketing ideas:

dental tips and ideas for july

For dental marketing ideas for July’s National Ice Cream month see: Dental Marketing Ideas for National Ice Cream Month

Product/Service Feature ~  Beautiful Smiles with Orthodontics, Teeth Whitening & Veneers.

  • Set a monthly goal for each of these services.
  • Reach out to your patients that have these procedures treatment planned.
  • Create educational content & special offers to share on your social media pages and email campaigns.

Give-Away – Exceed expectations with something unexpected

July is National Grilling Month – Put together a fun BBQ themed gift basket that your patients and potential patients can enter a drawing for a chance to win.  One entry in exchange for FB likes & check-ins, Google reviews, NP referrals, Etc.


Everybody Deserves A Massage Week: 14-20th – Team up with a Massage Therapist in your community for a little cross marketing – have him/her donate a free massage that your patients can enter a drawing to win using the above guidelines.

Pediatric and Family Practices ~ July is Get Ready For Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.

Social Media Posting and Engagement Ideas ~

International Kissing Day or World Kiss Day: 6th

Chocolate Day: July 7th

July 11th is Slurpee day!

National Sour Candy Day: 18th

Tell an old joke day:  24th

National Lipstick Day: 29th

Looking ahead to August:  The theme is Back to School with Healthy Smiles.  The focus will be on preventive dental care.

If you are interested in hiring me to help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

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Yours for Greater Success!


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