Dental Office Marketing and Practice Growth Ideas for January 2023

Dental Office Marketing and Practice Growth Ideas for January 2023

Hello Friends,

What are you doing this month to exceed your patients’ expectations, attract more new patients, have more fun at work, and build relationships within your community?

You’ll never plow a field by turning it over in your mind. ~ Irish Proverb

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about, or would like to learn what opportunities for improvement exist in your practice... please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Here are some practice growth & marketing ideas that you can easily implement in your office

January is National Hot Tea Month. Once again, I am sharing this idea because it is always appreciated by your patients and a little something extra that doesn’t cost a lot. (Remember, you want to exceed expectations, and doing these extra things on top of delivering excellent care and experiences is what gets your patients talking about you to others.)

Gift idea for your Patients: Give away packets of green tea that have a label on them saying “Our Patients are TEA-riffic!”

Service/Treatment Feature: Desensitizing Agents. Many people experience tooth sensitivity while drinking hot beverages. This is a good idea to offer treatments to help reduce or eliminate that sensitivity.

Educational IdeaI’m Not Going to Take It Anymore Day: Jan. 7th – Help your patients to see that they don’t have to take their Crowded Teeth, Yellow Teeth, Bad Breath, Sensitive Teeth, Loose Dentures, Snoring, or Headaches, anymore!  You can help them!

Referring Doctors or Local Business Appreciation Gift Idea

Bubble Wrap Appreciation Day: 30th- Deliver Stress Relief Kits (i.e.: Squares of bubble wrap and chocolates) to local “high stress” businesses/offices. Such as police stations, doctors’ offices, schools, any business that caters to kids (haha), etc.  – most people enjoy some bubble wrap popping. 

Social Media Content Ideas to Boost Engagement During the month of January

International Quality of Life Month

National Soup Month

Sugar Awareness Week: 15-21

Cigarettes Are Hazardous To Your Health Day: 11th

National Bagel Day: 15th

National Cheese Lovers Day: 20th

Penguin Awareness Day: 20th

Dental Drill Appreciation Day: 26th

Do you like & appreciate the ideas, content, and photos that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!!!

Wishing you all a happy, healthy, and productive start to 2023!

Are you receiving my complimentary Practice Growth Tips & Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

Before you go – would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

Improve Dental Office Collections and Clean Up Unhealthy Accounts Receivable

Improve Dental Office Collections and Clean Up Unhealthy Accounts Receivable

Hello Friends,

Would you like to see an increase in production and office collections?  Would you like to decrease the amount of time and money being spent on chasing past-due patient and insurance balances? Great news, I can help you!

What do your past-due accounts receivable look like? The accounts receivable (A/R) balance is the amount owed to your office for services already provided (and paid for by you!), but not yet collected from the insurance company and/or patient. 

A healthy dental office will have an accounts-receivable ratio of 1.0, meaning your total accounts receivable are equal to your average monthly production. What does your A/R ratio look like?

How about your 90-day Collection Percentage on both Gross and Net Production? How much of your production are you collecting and how much are you writing off?

Sadly, I far too often see dentists working harder than ever with very little to show for their work. During my in-office coaching visits, we quickly discover that in most cases solid collection protocols are lacking.

Today, I’ll share with you a few tips to help you increase office collections and clean up unhealthy accounts receivable.

  1. See the true value of dentistry – With each day and each patient you and your team have the privilege and opportunity to potentially change someone’s life or at the very least, help them smile healthier. A healthy smile is part of a healthy body, healthy smiles and bodies create healthy communities.  The entire team must believe this. The entire team must also wholly believe that you’re providing the best quality care. Having full confidence in the doctors’ and hygienists’ ability to provide quality care and create beautiful and healthy smiles is a must. Give every patient the opportunity to say yes or no to your very best care!
  2. Be confident with fees – The entire team should role play presenting small and large treatment plans and financial arrangements until everyone is comfortable saying the dollar amounts out loud and with pride.
  3. Financial Guidelines & Expectations – Have written financial guidelines that are kindly reviewed with the patient at their first appt. Have them sign and take a copy with them. For your existing patients, review with them any changes to your financial expectations, have them sign, and give them a copy to take home.
  4. Avoid assumptions and judgment – Don’t make decisions for the patient as to whether they can afford the treatment based on your assumptions or reality.  Always offer the best treatment and flexible payment options and allow the patient to decide what they want to accept or not.
  5. No surprises! – Present the patient’s treatment plan and estimated financial portion before treatment is started. If you accept and/or participate with their insurance, have up-to-date eligibility, a breakdown of benefits, and the insurance fee schedule on file for the patient and enter into your practice management software.
  6. Payment is due before or on the day of service – No billing the patient for co-pays or payment for services. (Hint: Collecting prior to appt. will reduce cancellations and no-shows. Another Hint: If you didn’t collect at the time of scheduling, collect their portion before the patient goes back for treatment, especially if they’re having a lengthy or difficult appt.)
  7. Make it easy for them to pay – In addition to accepting cash, check, and charge cards, offer third-party financing. Avoid in-office payment plans!
  8. Offer online payment options– allow your patients the convenience to make payments online. (This way, while you and your team are sleeping you’re collecting payments from your night-owl patients 😉 )
  9. Dealing with forgetful patients – When a patient says they forgot to bring money…they can either call the payment in over the phone when they get home or give them an envelope with a payment due date for them to mail in a check. Call the patient if payment isn’t received by the due date. Better yet, send them a text/email to pay link so they can easily and quickly take care of the balance online.
  10. When Insurance is involved – Always give the full treatment fee, the estimated insurance amount, and the patient’s estimated portion that is due today. Let the patient know you’ll send in the claim and inform them if anything changes with the estimated insurance portion. Reminder: Collecting co-pays on the day of service is an insurance requirement. Tip: Watch your insurance aging report closely. Promptly follow up on any unpaid claims, insurance rejections, and requests for add’l information.

There you have it, 10 tips to successfully collect payment before or at the time of service.

Once you plan to consistently collect payments before or at the time of service and hold your team accountable to follow through with that plan, you’ll wish you started it sooner. Don’t wait, start today to implement these changes.

Here are a few more tips to help make this a true success for you and enjoy healthy accounts receivable.

  • Daily, Weekly, and Monthly monitor your patient and insurance accounts receivable, collection, and credit reports.  (Carefully review write-offs, discounts, credits, charges, and payments.)
  • Avoid “Statement Groundhog Day” – Stop sending statement after statement to patients that are past due on making a payment. They ignore them and it costs you a lot of money. Get collection letters out and make some calls.
  • ALWAYS send out clean insurance claims! If your administrative team needs any training in this ever-changing insurance world with how to estimate co-pays, send out claims (daily), and post insurance payments, and adjustments…get them the proper training asap!
  • Insurance Claims Aging Report – Run your insurance aging report and start from the oldest and work down to the current claims… how old are some of those claims? What is the status of the claims? Where is your money? Now is a great time to clean up that report.
  • Don’t assume… know by who, when, what, and how your money is being handled. It’s important for the entire team to understand why this information is necessary.
  • Set goals, share with your team what your production and collection goals are and how it benefits them to all work together as a team to reach or exceed these goals. Consider offering a small bonus or incentive when these goals are reached.
  • Benchmarks – Do you and your team know what healthy benchmarks they’re striving for? If not, establish those benchmarks and get everyone on the same page.

Print out these tips and suggestions and review them at your next team meeting.

Do you appreciate the ideas and content that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

Friends, if your office is struggling with collections or out-of-control accounts receivable please don’t wait to seek help. The longer that money sits out there the less you collect.  You deserve to be paid for the amazing dental care you provide. If you’re unsure where or how to get started – feel free to reach out to me for a complimentary 30-minute consultation at bhaydenconsulting@gmail.com

Are you receiving my complimentary Practice Growth Tips & Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

Before you go – would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

October National Orthodontic Health Month Ideas

October National Orthodontic Health Month Ideas

Hello Friends,

October is National Orthodontic Health Month – Here are a few tips and ideas to help you and your team celebrate National Orthodontic Health Month

Employee Appreciation – Celebrate your orthodontists and orthodontic dental assistants all month long!

When people feel valued, appreciated, heard, supported, acknowledged, and included, they are motivated to bring their best selves forward. ~ Betsy Myers

Practice Growth & Marketing Ideas ~

Theme:  Orthodontic Health Month!  Healthy & Beautiful Smiles!

  • Benefits of Orthodontic Treatment – Well-aligned teeth help to prevent conditions like tooth loss, decay, gum disease, and even jaw issues. Orthodontists create healthy, beautiful smiles!
  • Dental Hygiene with Braces – Share posts, pictures, and videos on your social media platforms and your Google My Business listing all about how to care for your teeth with braces, how to care for your clear aligners, and how to care for your retainers. (October is also National Dental Hygiene month -see more ideas for that HERE)
  • Brace Friendly Candy – Share on your social media platforms what candy to avoid and what snacks/treats are brace friendly.
  • Reviews / Testimonials – Encourage patients to leave a review/testimonial on Google, Facebook, etc.
  • Clear Aligners – Use this as an opportunity to promote clear aligners. This time of year people want to get their smiles camera-ready for their end-of-year parties.
  • Before & Afters – All month-long feature before and after ortho photos on your social media pages.
  • Q & A Video Sessions– Use your social media platforms to post short videos of the doctors and/or team members answering frequently asked questions.
  • Special Pricing – During the month of October offer special pricing or some kind of BOGO offer that will encourage them to tell their friends about you 

Looking for more dental marketing ideas for October? Check these out: Dental Office Marketing and Practice Growth Ideas for October 2022

Community Involvement ~

Candy Buy Back

Ideas:

  •   Collect candy in the office. Open to the Public

Or you can do this,

  • Team up with a local school or schools and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

Gift Ideas for Referring Dentists and their Teams ~

October is Apple Month – Deliver some apple treats to the offices. Such as:

  • Basket Of Apples w/ Caramel Sauce
  • Apple Cider & Donuts
  • Apple Pie

Do you like the ideas that I share each month? If you do, would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much! – Looking forward to hearing from you!

Practice Management Ideas ~

Unscheduled Treatment Reminders – Reach out to everyone that came in for a consultation but has yet to schedule to get started on their orthodontic treatment. Stay in touch with them via telephone, email, text, and your social media platforms.

FSA/HSA Reminders – Share reminders on your website and social media pages that orthodontic treatment is an allowable expense for FSA (Flexible Spending Account) and HSA (Health Savings Account) accounts. Don’t let it go to waste by not using it before the year ends. Use it or Lose it.

Doctors, if you would like to grow and improve your orthodontic practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Wishing you all a productive, happy, and healthy month of October

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookInstagramLinkedIn, and Pinterest

 Would you kindly leave me a review/recommendation on Google or Facebook, please? Simply click the following links:   GOOGLE   and/or  FACEBOOK Thank you so much!

Tips and Ideas for October’s National Dental Hygiene Month

Tips and Ideas for October’s National Dental Hygiene Month

Hello Friends,

October is National Dental Hygiene Month – This is the time of the year when we celebrate the work our awesome dental hygienists do (which is way more than just “clean teeth”), and we help raise awareness of the importance of good oral health.

Hygienist Appreciation Spotlight

During the month of October introduce your hygienist(s) on your social media platforms. Share a photo and some fun facts.

Celebrate your amazing hygienists all month long (they deserve it!).

Set your Hygienists Up for Success – Make sure that your hygienist(s) have the supplies, instruments, tools, equipment, technology, and systems they need to properly care for their patients.

The Daily 4 – Talk to your patients about the importance of practicing The Daily 4

Four steps that lead to a healthy smile:

  1. Brush: Using a soft toothbrush and fluoride toothpaste – Brush your teeth for two minutes at least twice a day.
  2. Floss: Floss between your teeth once a day to remove plaque that brushing your teeth fails to remove.
  3. Rinse: Rinsing with an antimicrobial mouthwash helps to reach the bacteria that brushing, and flossing cannot.
  4. Chew: Chewing sugar-free gum after a meal will help produce saliva, which fights cavities, neutralizes plaque, strengthens enamel, and cleans food debris from teeth.

Social Media Post Content Ideas to Boost Patient & Community Engagement During October

All month-long share posts and short videos on your social media platforms regarding the importance of regular preventive dental visits to the dentist.  

Video Topic Ideas:

  • Proper Brushing Techniques
  • Electric or Manual Toothbrush – which one is best
  • How to Floss
  • Benefits of Sealants
  • How to choose toothpaste, mouthwash, etc.
  • Good Snacks Bad Snacks
  • How Fluoride treatments benefit children and adults!
  • What to do about bad breath

Dental Hygiene Photo Slideshow – Create a photo slideshow of your hygienists and/or team practicing what they preach when it comes to caring for their smiles… for example, brushing their teeth(manual and electric toothbrush, how much toothpaste, etc.), flossing (using floss, water flosser, or floss pick), rinsing w/mouthwash, etc. Have fun with the photos. Share the photo slideshow on your Facebook, Instagram, and Google My Business platforms.

World Smile Day: 7th – Invite your patients to share pictures of themselves, their family, and/or their pets smiling on your Facebook page to be entered into a drawing to win a prize.  Goal: fill FB & IG newsfeeds with happy smiles!

Photo Backdrop & Smiley Props – Set up a photo area for your team and patients to take pictures to celebrate world smile day. Share to Google My Business, Facebook, and Instagram

Child-friendly offices

Kids’ Goal Setting Week: 1st – 7th – Share ideas for dental hygiene goals for children.  For example, for your young patients, design a hand-out that includes a toothbrushing chart to track their daily brushing progress. You could even have a fun gift that they can enter to win by turning in their completed brushing chart to the office at the end of the month.

Hygiene Department Management Tip

Hygiene Re-Appointments – The best way to keep your patients active is to be sure to reappoint them for their next hygiene continuing care visit when they are there at the office and still in the treatment room.

Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time treatment is diagnosed and presented to them. 

You should be tracking both your pre-appointments and your re-appointments.  This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.

If you enjoy the dental leadership, management, and practice growth tips and ideas that I share each month –  I would love and truly appreciate it if you would please take a second and share a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you very much!!!

Wishing you all a wonderful dental hygiene month!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagram, LinkedIn, and Pinterest