Dental Tips and Ideas for April

Dental Tips and Ideas for April

Hello Friends,

Your first quarter is coming to an end and that means it’s time to make plans to have an awesome second quarter.

Here are some practice management and marketing ideas to help you grow your dental practice, exceed your current and potential patient’s expectations, and to have more fun as a team!

Dental Marketing and Practice Management Tips and Ideas for April…

spring dental marketing and practice management ideas betty hayden consulting

~ Dental Marketing Ideas for April ~ 

April is National Garden Month –  So let’s think and talk about the month of April and how we can use gardening & spring flowers to market your practice and exceed your patient’s expectations.

 Here are some ideas for you:

Theme: Spring Flowers

Focus: Implants and/or Oral Cancer Screenings (See: April is Oral Cancer Awareness Month Tips and Ideas)

Fun Give Away: Flower Seed Packets w/a label and business card attached.

Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!

The labels you attach to the flower seed packets can say:

Your referrals help grow our practice, Thank you!

Our Office Blooms Because of you!

Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.

 Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.

For awesome ideas for flower seed packaging/presentation visit my Pinterest board HERE

National Pet Month – People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets.

Turn it into a contest: the pet with the most likes wins a special treat. 

Give-away: hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

~ Social Media Post Ideas to Improve Engagement ~

Vitamin C Day: 4th

No Housework Day: 7th

Grilled Cheese Sandwich Day: 12

National Garlic Day: 19th

Take Our Daughters & Sons to Work Day: 26th

Sense of Smell Day: 28th

Now on to the Practice Management ideas for April:

Hygiene Continuing Care/ Recare Opportunity:

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Community Involvement Opportunity:

Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.

Are there any charity/sporting/community events that you and your team can participate in or sponsor?

Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.

National Dental Hygienist Week (Canada): 11-17

Administrative Professionals Week: 22- 28

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Just for Fun!

National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week long.

National Fun at Work Day: 5th – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April. Not to mention, have more fun at work!

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Tips and Ideas for October

Dental Tips and Ideas for October

Hello Friends,

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Fall Dental Marketing Ideas for October

Here are some fun ideas for October – I know a lot of offices will be focusing on Candy Buy Back events so I will share some ideas for those events and some other ideas just in case you’re looking for something a little extra to exceed patient expectations.

Candy Buy Back:

Options:

  •   Collect candy in office. Open to the Public

Or you can do this,

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy and the classroom with the most candy wins a gift card or get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

If you desire more help with a candy buy back event for your office, please contact me at bhaydenconsulting@gmail.com for a consultation. I have had the privilege of creating & implementing candy buy back events from start to finish. 

More tips and ideas for the month of October: 

National Apple Month – See  Apple Month dental tips and ideas

Service/Product Opportunity –

National Orthodontic Health Month – Use this as an opportunity to promote Invisalign. This time of year people are thinking about gift ideas and want to get their smile camera-ready for the holiday parties.

Community Involvement Opportunity  –

National Field Trip Month – Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a Field Trip to the dentist. Bring them in during the month of October instead.

National Friends of Libraries Week: 15th -21st  – See Dental Ideas for your Local Library  & Part 2

Educational Opportunity –

National Dental Hygiene Month – Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.

National Face Your Fears Day: 10th  – Opportunity to share what you do to help make dental visits more comfortable for the fearful patient.

~ Social Media Post Ideas to Improve Engagement ~

 National Walk Your Dog Day: 1st 

National Taco Day: 4th 

World Smile Day: 6th 

National Kick Butt Day: 9th 

Wear Something Gaudy Day: 17th 

World Pasta Day: 25th 

National Knock-Knock Jokes Day: 31st 

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

I have some more marketing & practice management ideas for October coming soon!

Are you receiving my free dental marketing and practice management ideas every month to your inbox? If not, PLEASE take a second and follow today or send me your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends. ~ Thank you!

 It is my wish that you all have a wonderful October!

 Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Marketing Tips and Ideas for June

Dental Marketing Tips and Ideas for June

Hello Friends,

 The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Here are some tips and ideas to help with your marketing plans.

betty hayden consulting dental marketing consultant

 ~ Dental Marketing Ideas for June ~ 

Theme: Cruise on in for Better Dental Health

 Focus: Preventive Care (Cleanings, Sealants and Fluoride for Adults and Children)

 Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.

 Example Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt”   Dental Sealants Protect Your Teeth Against Decay and Cavities

Hygiene Continuing Care: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Give Basket Drawing– Car Care Kit. (Bucket filled with car care supplies.)

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

 ~ Educational Opportunity ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: 4-10 – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 ~ Social Media Post Ideas to Improve Engagement ~

Say Something Nice Day: 1

National Thank God It’s Monday Day: 5 

Corn on the Cob Day: 11

National Cotton Candy Day: 11

Eat Your Vegetables Day: 17

National Selfie Day: 21

International Body Piercing Day: 28

Bonus Ideas:

June is Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

Gift Certificates – Remember to offer gift certificates for purchase. See  Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

~ Thank you!

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
Dental Practice Management Ideas for April

Dental Practice Management Ideas for April

Hello Friends,

When I share marketing ideas with you each month my goal is to help you exceed your current and potential patients expectations. Just as important, if not most important is to consistently exceed your employees’ expectations. Why? Because an employee that feels appreciated will always deliver more than is expected. Betsy Myers, an expert on leadership development says it best: When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. “

I wanted to share some practice management ideas to help you make your second quarter more productive, happier and less stressful for you and your team.

If you’re looking for marketing ideas for the month of April see Dental Marketing Ideas for April & April is Oral Cancer Awareness Month

Now on to the practice management ideas for April:

Betty Hayden Consulting Dental Ideas Practice Management

Just for Fun!

National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week-long.

National Fun at Work Day: 6  – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)

Make Lunch Count Day: 13 – Buy lunch in or out for your team.

See for more ideas. Tips to Improve your Dental Office Part 4 ~ Happy Team

Reasons to Celebrate your Team:

National Dental Hygienist Week (Canada): 8-14

Administrative Professionals Week: 23-29

See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board

Employee Conflict Resolution & Communication Improvement Opportunity: 

Workplace Conflict Awareness Month This topic should be discussed at a team meeting. Why? Conflict Happens! Make a plan and an agreement as to how all office conflict will be addressed and resolved.

Steps to deal with office conflict:

  1. Calm down and talk with the other person. (Don’t go to anyone else to discuss the conflict)
  2. Attack the problem, not the person. Focus on behaviors and events.
  3. Listen carefully – listen to understand and not to be understood.
  4. Brainstorm solutions with a focus on the future, what it will take to move forward.
  5. Celebrate your Success.

For additional ideas visit Forbes.com for 5- Keys to Dealing with Workplace Conflict. 

To manage conflict, excellent communication is essential.

Communication  – 

  • Job descriptions and expectations must be clearly defined. This is a great time to ask every team member to write a list of their description and responsibilities. Have them indicate next to each task how often it is done (daily, weekly, monthly, yearly, varies, etc.). This will help you determine if and when and by whom these tasks are being accomplished. You might find some important tasks are not being done at all or not often enough and so on.  

  • Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit HERE for some tips on how you can have a successful morning huddle.

  • Address quickly any needed discipline or correction, don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender.

  • Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences.
  • Your team must know the why, what, and how. They may know the what and the how but not the why, often times, this is why employees are there just to collect a paycheck. Talk about what you believe and attract those who believe what you believe. People buy the why not the what.

Positive Gossip Only! Entire team agrees to stop gossip. Refuse to listen to it. Rather, encourage the person to go directly to the other person they have an issue or complaint about. Unless of course, they can let it go and move on

Hygiene Continuing Care/ Recare Opportunity:

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Community Involvement Opportunity:

Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.

Are there any charity/sporting/community events that you and your team can participate in or sponsor?

Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.

Host a:

  • Spring Perennial Plant Exchange
  • Book Drive
  • Canned Food Drive
  • Aluminum can tabs for the Ronald McDonald House

Be sure to send out press releases and share on your social media sites what you’re doing to help your community.

So there you have it, some practice management ideas for the month of April. Enjoy!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email each month? If not, take a second and follow today. This way, you won’t miss a single idea!

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us: