Have you scheduled for some R & R in the new year? No, I’m not talking about rest & relaxation (although, you definitely want to schedule for that 😉 ) – the R & R that I am referring to is your patient reactivation and reappointments. Why is this so important?
Because when your patients are healthy – your practice is healthy. For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.
Last year did you struggle with any of the following?
- Low treatment plan acceptance from your patients.
- Not knowing your active and inactive patient numbers.
- Hygiene continuing care reports were a nightmare.
- Too many holes in the schedule.
- Poor treatment presentation skills.
- Too many patients left the practice and you don’t know why.
- Not enough time to keep your office social media sites current.
Don’t struggle another minute, plan now to make 2020 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no-obligation consultation at firstname.lastname@example.org to see if a coaching relationship is right for you.
Today, I’d like to help you tackle one of those struggles… your inactive and unscheduled patients. Let’s reactivate all of your patients that haven’t been in for one year or longer and schedule your active patients that are currently unscheduled.
The start of the new year is a great time to make a plan for reactivating and reappointing your patients…. (attack that File Cabinet…or computer patient database!)
Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active.
The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation. You should be tracking both your pre-appointments and your re-appointments. This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.
Control the Schedule – Same-day cancelations attempts and broken appointments must be handled effectively. The goal is to greatly reduce the number of same-day schedule changes and for the appointments that you can’t save be sure to reschedule them while the patient is still on the phone. (Unless of course, they’re a habitual offender!) See more tips here: How to Reduce Same Day Dental Appointment Cancellations and No Shows
However, if for whatever reason your inactive patient database is growing (you are tracking this, right?) – take steps now to welcome those patients back into the schedule. You can start by reaching out to them with a We Miss You reactivation letter and email.
If you would like a sample letter that you can customize to your practice for your patients – feel free to request one at email@example.com.
Some suggestions for your letter are:
- Include a deadline to respond.
- Use a handwritten colored envelope (Grab their attention!).
- Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
- Make a call to the patients about a week after mailing the letter.
- Be sure to document all attempts at contacting the patient and the response.
- Include Social Media & Office Contact Information.
I hope that these tips and ideas are helpful to you.
Friends, schedule some R & R and make it a GREAT Year!
Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (firstname.lastname@example.org) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.
Yours for Greater Success,