Dental Marketing and Practice Growth Ideas September 2022

Dental Marketing and Practice Growth Ideas September 2022

Hello Friends,

For many dental offices, September can be a slower month. Even for some of the offices that start the month with a full schedule report that as the month progresses the schedule tends to fall apart. There could be many different reasons why this happens every September. Perhaps for some, it is because families are still adjusting to the back-to-school schedules and don’t want to bother adding a visit to the dentist to their already too-hectic days or it could be because you and your team expect September to be a slow month and that there isn’t anything you can do about it. Whatever the reason, it hurts to have holes in the schedule. Yet, I have some offices that tell me September is always a great month for the schedules and production. I want you all to have that experience – full, healthy, and productive schedules.

The marketing (growth) ideas that I am sharing with you for September will help you reactivate and reappoint patients, attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. With the ultimate goal of helping you to have more fun and less stress at work.

September 2022 Dental Marketing and Practice Growth Tips & Ideas

Theme: Fall in Love with a Beautiful & Healthy Smile

Focus: Preventive & Cosmetic Services

Giving-Away – Drawing for a Fall-Themed Gift Basket / Patients can enter the drawing by leaving a review on Google and/or Facebook, referring their friends & family, and for coming in for their appts in September.

For offices that offer Clear Aligners/ Invisalign: September is Self-Improvement Month – “If you’re an adult who has been putting off having your teeth straightened because you don’t want to endure the discomfort and the unsightly metal construction of traditional braces, we’re pleased to offer clear aligners – an “invisible” orthodontic alternative.”

Local Business Marketing (Relationship Building) Opportunity: 

September is National Honey Month: Give away little jars of honey with a label or tag that says, for example, “Thank you for Bee-ing an Awesome Neighbor!” or “Our Neighbors are Sweet as Honey!”

Here are a couple of examples… (From King Dental and Dr. Bruyere’s office)

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

September is National Fruit & Veggie Month – You could do a quick Facebook live video and/or post content to your social media platforms all about Nutritious School Snack Options. Perhaps, you could even create a cute, simple hand-out for your patients with a list of nutritious snack options and surprisingly unhealthy snacks.

Social Media Post Ideas to Improve Engagement during the month of September – what do your Facebook, Instagram, and Google pages look like? If you’re not keeping them up to date with fresh photos and content you’re missing out on some great opportunities to engage with your active patients, your inactive patients, and your potential patients in the community.

National Cheese Month  

Whole Grains Month

Random Acts of Kindness Day or Be Kind Day: 1 

World Coconut Day: 2 

Grandparent’s Day: 10 


International Chocolate Day: 13 

Autumn (Autumnal Equinox): 23

National Coffee Day: 29 

Family Health and Fitness Day USA: 30 

So there you have it, some fun practice growth ideas for the month of September. Please, be sure to stay in touch with me and keep me updated on any of the ideas that you use. If you have some thoughts on how to take these suggestions to the next level or just ways to improve on them I want to hear from you!

Here are some additional tips and ideas to help you enjoy full, healthy, and productive schedules. 12 Tips To Help You Fill Holes In Your Dental Schedules with Productive Appointments

If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE take a quick minute to leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Wishing you all the healthiest and happiest September!

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you kindly do something for me? I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

Dental Office Management and Leadership Ideas for May 2022

Dental Office Management and Leadership Ideas for May 2022

Hello Friends,

Are you looking for Marketing and Practice Growth Tips and Ideas for May 2022? Check them out here Dental Office Appreciation Ideas for Teachers, Nurses, and Police Officers during May 2022

and here: Ideas for May 2022

As you welcome in the second month of this second quarter, Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy. 

Do you know what your office numbers look like? How many of your active patients are unscheduled? How many patients you’re gaining and losing each month? How many write-offs and adjustments are you making to patients’ accounts? You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge.

Hygiene Continuing Care Reminders –  Reach out to your unscheduled hygiene patients to remind them to schedule their all-important dental wellness visit. “Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.”

Leadership

Unhappy leaders lead to unhappy teams. Negative, unhappy attitudes are contagious and will quickly infect your team. Please, don’t allow negative attitudes to infect your team. Set the example, start and end each day on a positive note. Remember, what you focus on expands. Focus on the good! Throughout the day, express your appreciation and gratitude for your team and the efforts they put forth to care for your office, your team, and your patients.  

“Happiness is when what you think, what you say, and what you do are in harmony.” – Mahatma Gandhi

Team Appreciation Opportunity – National BBQ Day: 16th – Bring in a BBQ lunch for the team. OR National Pizza Party Day: May 20th – Bring in pizza for the team for lunch. Be sure to take pictures to share on social media.

Doctors, if you’re struggling to reach your practice goals or want to enjoy improved practice growth – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

It always brightens my day to hear from you! Would you please do something for me? If you appreciate and enjoy the complimentary ideas that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success!

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest

March 2022 Dentist Office Management and Leadership Tips and Ideas

March 2022 Dentist Office Management and Leadership Tips and Ideas

Hello Friends,

The month of March will close out your first quarter of the year. Are you happy with how your collection, production, new patient, and patient retention numbers are trending? If not, now is the perfect time to make some adjustments.

March is an especially important month to work on not only being productive and happy but to successfully see to it that 100% of your hygiene continuing care patients schedule their next 6-month appointment. Why? Six months from March is September and for many, it can be a slower month. Your reappointment percentage in March will have a direct impact on what your schedule looks like in March.

Do you know what your reappointment percentages look like each month? Do you know how many of your active patients have a future appointment and how many are unscheduled? Those are smart numbers to track.

The practice management and leadership tips and ideas for March 2022 when implemented, will help you close out the first quarter strong.

Are you looking for practice growth and marketing tips and ideas for March? You’ll find them here: March 2022 Marketing Ideas

I would love and truly appreciate to hear from you – would you please, kindly leave a review/recommendation for me here on GOOGLE and/or FACEBOOK? Thank you!

March 2022 Dental Office Management and Leadership Tips and Ideas

March is full of opportunities to show appreciation for your hard-working employees, for employees to show appreciation for their doctors, and for the team to just have more fun!

The strength of the team is each member. The strength of each member is the team.” Phil Jackson

Employee Spirit Month – If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up! See more team building tips and ideas HERE

National Dentists Day: March 6th   – Spend today celebrating the awesome dentists’ in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages and Google My Business listing with a message of appreciation.

Dental Assistants Recognition Week6th – 12th – This is the week to celebrate your hard-working and awesome assistants! Be sure to take a picture(s) of your assistant(s) to post on your social media pages with a message of appreciation. Invite your patients to leave a review on Google and or Facebook about their positive experiences with your assistant or assistants at your office.

Get more Patient Reviews on Google and Facebook – Celebrate your doctors and assistants by asking your patients to leave a review about their office experience on Google and/or Facebook. (For example, let them know that if your assistant or one of your assistants helped to make their appointment special you’d love to hear about it in their review. )

What are your plans to make March a great month?

Doctors if you would like to learn how coaching can help you better lead your team, create greatness based on high-performance expectations and principles – Schedule your complimentary no-obligation 30-minute coaching consultation today at bhaydenconsulting@gmail.com

Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today – you’ll be glad you did.  If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn, and Pinterest

October National Dental Hygiene Month Tips and Ideas

October National Dental Hygiene Month Tips and Ideas

Hello Friends,

October is National Dental Hygiene Month – This is the time of the year where we celebrate the work our awesome dental hygienists do (which is way more than just “clean teeth”), and we help raise awareness on the importance of good oral health.

Hygienist Appreciation Spotlight

During the month of October introduce your hygienist(s) on your social media platforms. Share a photo and some fun facts.

Celebrate your amazing hygienists all month long (they deserve it!).

The Daily 4 – Talk to your patients about the importance of practicing The Daily 4

Four steps that lead to a healthy smile:

  1. Brush: Using a soft toothbrush and fluoride toothpaste – Brush your teeth for two minutes at least twice a day.
  2. Floss: Floss between your teeth once a day to remove plaque that brushing your teeth fails to remove.
  3. Rinse: Rinsing with an antimicrobial mouthwash helps to reach the bacteria that brushing, and flossing cannot.
  4. Chew: Chewing sugar-free gum after a meal will help produce saliva, which fights cavities, neutralizes plaque, strengthens enamel, and cleans food debri from teeth.

Social Media Post Content Ideas to Boost Engagement During October

All month-long share posts and short videos on your social media platforms regarding the importance of regular preventive dental visits to the dentist.  

Video Topic Ideas:

  • Proper Brushing Techniques
  • How to Floss
  • Benefits of Sealants
  • How to choose toothpaste, mouthwash, etc.
  • Good Snacks Bad Snacks
  • How Fluoride treatments benefit children and adults!
  • What do to about bad breath

World Smile Day: 1st – Invite your patients to share pictures of themselves, their family, and/or their pets smiling on your Facebook page to be entered into a drawing to win a prize.  Goal: fill FB newsfeed with happy smiles!

Photo Backdrop & Smiley Props – Set up a photo area for your team and patients to take pictures to celebrate world smile day. Share to Google My Business, Facebook, and Instagram

National Kick Butt Day: 11 

International Kissing Day: 20-21 

For other social media content and marketing ideas for October visit here:  October Marketing (Growth) Tips & Ideas

Kids’ Goal Setting Week: 3rd – 9th – Share ideas for dental hygiene goals for children.  For example, for your young patients, design a hand-out that includes a toothbrushing chart to track their daily brushing progress. You could even have a fun gift that they can enter to win by turning in their completed brushing chart to the office at the end of the month.

National Orthodontic Health Month – See ideas here: Orthodontic Health Month Tips & Ideas

Ideas of Special Offers during the month of October

Complimentary Adult Fluoride Treatments

Free Electric Toothbrush for your New Patients seen in Hygiene

Gift Of Health Certificates (for your patients to share with a friend, neighbor, co-worker, or family member.)

Hygiene Department Management Tips & Ideas

Hygiene Re-Appointments – The best way to keep your patients active is to be sure to reappoint them for their next hygiene continuing care visit when they are there at the office and still in the treatment room.

Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time treatment is diagnosed and presented to them. 

You should be tracking both your pre-appointments and your re-appointments.  This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.

Reduce holes in the hygiene schedule – See tips & ideas here: How to Reduce Broken Appointments

If you enjoy the dental leadership, management, and marketing tips and ideas that I share each month –  I would love and truly appreciate for you to please take a second and share a review/recommendation for me on GOOGLE and/or FACEBOOK Thank you very much!!!

Wishing you all a wonderful dental hygiene month!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (bhaydenconsulting@gmail.com) and I will send you an invite to follow. This way, you won’t miss a single idea

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagram, LinkedIn, and Pinterest