How are things looking for you and your goals for 2021? What are your plans to exceed your patients expectations, engage with the commnity, and have more fun as a team during your second quarter?
Even if your schedule is full and you’re really busy you want to continue to plant your marketing (growth) seeds. Everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing. Everything you do or don’t do, matters. Your marketing (growth) seeds help you to consistently deliver excellent experiences for your patients and get them talking about you.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
Dental Marketing Tips and Ideas for May 2021
May is National Smile Month & Save Your Tooth Month
Theme Idea: “We Always Go The Extra Smile” or “Save your Smiles”
Goals: Bring in New Patients, Engage with the Community, Increase Production & Exceed Patients Expectations – Oh, and to smile more by having more fun!
Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.
Patients earn entries for Facebook recommendations, Google reviews, and for Referring New Patients.
Videos – Share videos on Instagram, Facebook, and Google about what you’re doing to help your patients and community smile healthier, happier, and more beautifully.
Fun Patient Give-Away/Gift of Appreciation Idea: World Bee Day: 20th – Give away little jars of honey with a gift tag that says “Thanks for Bee-ing Our Patient”.
Educational Idea: National Root Canal Appreciation Week: 2nd-8th – Root Canals Save Smiles. Share the benefits of root canal therapy.
Community Involvement Ideas: This month makes it very easy to build relationships with some of the local businesses. Specifically, your Nurses, Police Officers, and Teachers.
During the month of May you have:
Teacher Appreciation Week: 3-7
National Nurses Day and Week: 6-12
National Police Week: 9-15
Stay tuned because I will be sharing more ideas for how you can celebrate and show your appreciation for the teachers, nurses, and police officers in your community.
Social Media Post Content Ideas to Improve Engagement during the month of May2021
If you don’t regularly share fresh content to your social media platforms I encourage you to start today. It is so important to stay connected with your patients (and the community) via your social media platforms and Google My Business. Don’t overthink it. Have fun with it. In addition to posts and pictures, create some brief videos to share as well. SEE: Dental Office Social Media Help
National Golf Day: 4th (Our Patients are TEE-Riffic!”)
National Piercing Day: 16th (Share risks of oral piercings)
National Senior Health & Fitness Day: 26
World No-Tobacco Day: 31
Let me know what you plan to implement in your practice during the month of May – I love hearing about your plans and ideas.
Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
Would you kindly do something for me, please? If you appreciated these complimentary ideas I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address to email@example.com and I will send you an invitation to follow my blog.
Are you looking to improve and grow your pediatric dental office? If yes, then I am sure you will appreciate the dental marketing and practice management tips and ideas that I am sharing with you today.
Certainly, this year has brought about many changes to our world; forcing us to also make changes and edits to our daily systems and protocols within our dental practices and how we engage with potential patients in our communities
Even with these changes there are still wonderful opportunities to enjoy the privilege of helping the children in your respective communities to smile happier and healthier. Resulting in happier, more productive, and less-stressed teams.
Gather your team and discuss your goals and vision for the new year. Plan now to make 2021 a great year.
Please, keep in mind that the way to mom and dads’ heart is to treat their children well. The way to keep mom and dad loyal to your office is to treat their children exceptionally well. Why? Happy Kids = Happy Parents. As a mother of two children, I know this to be true.
Here are some Pediatric Dental Marketing and Practice Management Tips and Ideas.
Please note: –With the COVID safety guidelines and current restrictions some of these tips may not be possible for all offices at this time but you can hold on to them for future use. It’s important to take care to remember that even with our office safety guidelines and precautions we want to ensure that we don’t compromise the need to still deliver warm, friendly, and memorable dental visit experiences for our patients and their families.
Video Games – Stationary or handheld devices
Books – Lending library bookshelf.
TV (children’s movies and short dental education videos)
Pictures – Wall of fame, digital photo frame or photo album filled with pictures of your patients.
Photo “booth” area with backdrop and photo props.
Tablet/Cell Phone charging station for parents.
Bottled water (beverage & snack station for parents.)
New Patient Experience –
INTRODUCE yourselves (Front office team, doctor/hygienist, and assistants.) to the parent(s) and the child.
Give a tour of the office. Point out where the restroom is located.
Explain what they can expect during their visit
Free stuff – children love to pick out a prize after their visit.
Sign them up for your kids’ club/team.
Send them a welcome card after their first visit. Kids love to get mail!
Okay, time for a personal experience… I took my children to a new dentist. The hygienists’ took my children back for their cleaning appointments without introducing themselves to me or the kids first. Also, I was never invited back to meet the doctor before, during, or after his examination. Yes, I could have insisted on an introduction but seriously? common courtesy here, how difficult is a simple introduction? This was a turn off for me. I can’t be alone here – I suspect most parents and children for that matter would appreciate a greeting and introduction.
Kids Club/Team – I’m not a fan of “no cavity” clubs because I like to see all children have the opportunity to be part of the office kids club/team and sometimes, a child’s unfortunate cavity is the fault of the parent. Have a club/team that is just for fun and that rewards healthy habits, report cards, community involvement, etc. Take a picture of each child to hang on your wall of fame or in a digital photo frame or picture album, as well as for your website, newsletter and/or social media sites. Present the child with a certificate/wristband/t-shirt when they sign up for your kids’ club. Have monthly contests/drawings that the children can enter to win prizes.
Give-Aways – Toothbrushes, Toothpaste, Floss/floss threaders, Toys, Puzzles, Kites, Books, Gift Cards, Bubbles, Stickers, Balloons, Kites, Small Stuffed Animals, Glow items, etc. Children love to leave the office with a small treasure.
Reviews/Recommendations – Ask for reviews and recommendations on Google and Facebook. Parents appreciate hearing from other parents about their experiences with your office. Most often, it is as simple as asking mom or dad if they would please take a minute to leave a review/recommendation.
Referrals – Acknowledge all referrals with a thank you card/letter signed by the dental team. Consider offering thank you gifts/raffle items. Prize ideas: Gift Cards, Family get-away, Gift Baskets, Etc. See Gift Ideas – Pinterest Board
Answer Your Phone –
Sure, you know that the office phone should be answered within the first couple of rings by an unhurried, friendly scheduling coordinator whose goal is to schedule an appointment and wow the caller with excellent customer service but if you want to see greater results from your marketing efforts, then you must be certain that your office phone is answered during times when patients are calling. Invest in your entire teamby providing training on how to effectively answer the phone.
Missed and poorly handled calls are missed opportunities and those missed opportunities mean missed dollars…big dollars!
Distractions/Safety – TV’s in the treatment rooms, Ceiling Tile Scenery, Sunglasses, Weighted Blanket, Etc. Make the experience as comfortable and enjoyable as possible for every child.
Post-Op Calls – Each evening place a “just wanted to see how well you’re doing call” to any patient that had an extraction or maybe was nervous or had a rough time during their visit.
Treatment Recommendations/Acceptance – Make it easy for mom or dad to say yes to your treatment recommendations. Have effective financial options in place. For convenience, offer more same-day treatment. For example, if you’re recommending sealants at the hygiene visit, if possible, do them at that time. This is coming from a busy mom, convenience matters!
Hygiene Continuing Care – Schedule their next hygiene appt. while they’re in the office. Be certain that your hygiene continuing care reports are being monitored and calls are going out to schedule appts.
Do you know how many of your active patients have a future appointment and how many do not? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. Or just shoot me a message at firstname.lastname@example.org and let me know you would like a complimentary snapshot.
Are you enjoying these tips and ideas so far? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.
Here are a few Marketing Tips & Ideas
Website – Have an attractive, informative, and up-to-date Website.
Social Media – Utilize social media platforms to keep your current patients up to date with all your office happenings, to build relationships with local businesses, and to connect with potential patients. Be sure to connect with community mom groups and all kid-related businesses on your social media platforms. (See this Pinterest Board for a plethora of posting images/ideas.)
Facebook/Instagram Videos – Share (live) videos about brushing & flossing techniques, what to do in a dental emergency, why baby teeth are important, what age should a child first visit the dentist, how much sugar is in your favorite drink/cereal/snack, healthy snack ideas and so on.
Online Presence (Website & Social Media) – Become the dental expert in your community. Post articles, videos, and pictures on your website, Google My Business, and social media platforms about different dental treatments/products, tongue-ties, sports safety, nutrition tips, what to do in a dental emergency, etc.
Patient Gifts/Give-Aways’ – Here are a few additional gift ideas for your patients and potential patients. Of course, you’ll want to personalize these gifts with your office name and information.
Fun Dress Up/Theme Days –
What: Decorate the office, team dresses up, small prize giveaways, and snacks.
Theme Ideas: Luau, Superhero, Disney, Western, Carnival, Sports teams, Pajama Day, Silly hats/hair/socks, Etc. (visit party & dollar stores or orientaltrading.com for a ton of theme ideas)
Be sure to take lots of photos/video that can be shared to your social media platforms.
Children’s Dental Health Month –
Education – During the month of February (and all the other months too) share dental health tips with your patients when they come in for their appt, in reactivation/reappointment campaigns, and via your social media platforms.
Outside the office –( If appropriate in your community during the COVID pandemic safety restrictions…)
What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.
Where: Schools, Daycares, Library, Mom groups, etc.
Community Engagement (Visit Local Businesses) –
Where: Pediatricians, Dental Offices, Children’s stores, Dance studios, Salons, Etc.
What: Introductions, Referral pads/business cards, Small Gifts and/or food/snacks. TIP: When visiting general dentist and pediatrician offices, always treat their reception team wonderfully… if your goal is to meet the doctors and get patient referrals, you want/need the “gatekeepers” to like you. 😉
Consider sending a food/drink/ice cream truck to local offices/businesses.
Back-To-School Seasons/School Breaks – Set aside some back-to-school and/or breaks from school special dental days on your schedule. Special pricing or promotions on Sealants, Ortho, Fluoride, Mouthguards, etc. Consider doing a drawing for a Backpack filled with school supplies. Contest: nominate your favorite teacher (use social media sites to promote), prize ideas for winning teacher: Breakfast/Lunch at the school, free teeth whitening, or team up with local businesses for prize donations.
Book Drive – Collect new or gently used books to donate to your local library or schools. Promote via social media sites, local newspapers, in-office fliers, on continuing care postcards and to your current patients.
Sponsor Local Sport Teams –Free or reduced pricing on sport mouthguards for local sports teams.
Referral Tracking – keep track of your events, the businesses you visit, all fulfilled requests for donations, etc. Put specific referral source codes into your software system, this way, when you ask “How did you hear about us?” you have the correct referral code to enter in and you’ll be able to acknowledge that source with a thank you as well as know what marketing is working to bring in new patients.
Are you ready for the #1 Way to Grow your Pediatric Office?
Consistently Exceed Parent & Patient Expectations by Consistently Being Great! Give your patients something positive to talk about to their neighbors, workmates, friends, and family members. Make it easy for them to refer patients to you.
I know this is a lot of information but if you’re serious about wanting to grow your practice, then it’s worth it to take the time to implement some or all of the ideas that I have shared with you today. Remember, if you’re feeling overwhelmed, you don’t have to do this on your own, I’m here to help.
Are you receiving my complimentary Dental Practice Management and Marketing Ideas in your email inbox each month? If not, please follow today or send me (email@example.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to tell your dental friends all about this website so they can start benefiting from these dental ideas too.
I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.
It has been said that “how you present yourself is how people first view you.”
Clearly, First Impressions Matter. How are you presenting your dental practice, your services, your care, yourself and your team online? What you’re showcasing or not showcasing provides a first impression. Are you attracting potential new patients or turning them away?
Let’s consider briefly just three areas where your online presence and first impressions matter most…
It amazes me how many dental offices still don’t have a website or they have an old website with cookie-cutter, canned content and little to no information about the office, the doctor and team, and the services that they offer.
Your website should reflect the culture and personality of the practice and the team. The content should be fresh and relevant. The photos should be attractive and current. This reminds me if you have pictures on your website of team members that are no longer working at the office please remove them. Ensure that you don’t have any broken links or “coming soon” pages that have been there far too long. Think about this, when people visit your website are you welcoming them with warm and helpful messaging or inadvertently turning them away with poor messaging and unattractive pages? Keep in mind, this isn’t about what you like or dislike – this is about the patient and potential patient. For example, if I am researching dental implants on your website I do not want to see the step by step details of how an implant is placed – it freaks me out. What I want to see is the result – a beautiful tooth that allows me to smile with confidence. I don’t think that I am alone here. I feel it’s safe to say that most people care more about the why and not so much the how.
What’s in it for them to choose your dental office? Why should they choose your office over the many other dentist websites they’ve visited?
SEO – Make sure people can find you without much effort.
Listing – If you have more than one Google listing for your office that can be quite confusing to potential patients and you end up being your OWN competitor. Make it easier on everyone by merging your listings into just one.
Information – Ensure that your name, address, phone number, website, etc. are all current and accurate.
Content – Are you regularly posting fresh content to your Google business page? If not, you should. It’s easy to do and people visiting your listing like to see fresh content. When you post on your page you can add a link that will direct people to your website or social media pages.
Photos – Have attractive photos (both inside and outside the practice) of your office on your listing. As well, share photos of you and your team. If you have old, outdated photos of the office or team members on your listing please delete them,
Reviews – You want Google reviews. You also want to acknowledge the reviews…the positive and the negative ones.
Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice. Even if you’re not a fan of social media, please remember that most likely many of your patients and potential patients are using these platforms regularly. You want to be where they are and since first impressions matter – you want to make sure that your office is making a positive impression. Learn more about how to use these platforms here: Dental Practice Social Media Platform Tips and Content Ideas
The internet is full of information and choices make it easy for your potential patients to find accurate information about your practice moving them to choose to make your office their dental home.
Another quick reminder is most often after someone finds your office on the internet unless they direct message you or utilize online scheduling they’ll be picking up the telephone and calling the office so please take some time now to ensure that your office phones are being answered during the times when potential patients are most likely to call and that they are being answered effectively. Learn more here: Dental Office Telephone Principles
I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at firstname.lastname@example.org and I will send you an invitation to follow my blog.
Now is a great time to find and create opportunities for growth in the New Year.
“What the new year brings to you will depend a great deal on what you bring to the new year.” ~ Vern McLellan
So, what will you be bringing? Rather than bringing the same headaches and stresses, you may have experienced this year due to not successfully reaching your practice goals… why not, instead, bring a clear vision of what you want to see in the new year. (Makes sense seeing that it is 2020 😉)
Create your action plan for any wanted and needed improvements to your office including setting your production, collection, patient retention, treatment, continuing education, and new patient goals for the new year. Do include your team in this plan, ask them what their ideas are to make 2020 a more productive and happier year for all! Remember, people are more likely to support that which they help to create.
Don’t let another year slip by without you successfully reaching or exceeding your goals. It’s time to bring it! Bring your vision and action plan to 2020.
To help you bring it I am sharing some dental office leadership, management, and marketing tips and ideas for January…
Leadership Tips and Ideas ~
Improve Communication with Team Meetings: Schedule monthly team meetings – to be clear, I am not talking about boring and unproductive waste of time meetings just for the sake of having a meeting. Not at all, I am talking about meetings that keep the team all on the same page as to your daily goals, enabling them to live your vision for the practice day in and day out while holding each other accountable to the same high-performance standards.
Boost Team Morale Fun Idea: National Cheesy Socks Day: Jan. 21st~ Give your employees a gift of cheesy/silly socks to wear on the 21st. Be sure to take a picture to post on Facebook and Instagram
Practice Management Tips and Reminders ~
Hygiene Continuing Care & Incomplete Treatment:
Insurance Renewals: Many of your patients’ dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor. Include reminders on your social media platforms.
Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4, or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Some will say no. So instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!
If you’re struggling to have a productive and effective hygiene department – I can help you with this.
National Clean Off Your Desk Day: Jan. 13th ~ Clutter represents indecision. Make the decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. While you’re at it, go ahead and attack the cabinets & closets. Say goodbye to the clutter! Here are a few office cleaning ideas: Are you past due for your office cleaning?
Marketing Tips and Ideas ~
Exceed Patients’ Expectations – Give Away/Gift Idea:
January is National Hot Tea Month. Give away packets of tea that have a label on them saying “Our Patients are TEA-riffic!”
Trust me, even if this sounds silly to you – your patients love these free gifts. It’s an inexpensive and simple way to make their day!
Reminder: Make sure that all your patient give-away/gifts have labels/packaging that include your office name.
Educational Opportunity ~
Sugar Awareness Week: Jan. 20-24 – This week share website and social media platform posts /videos all about sugar and dental health. Excellent educational opportunity.
Social Media Post Ideas to Improve Engagement during the month of January ~
National Soup Month
Drinking Straw Day: 3rd
Cigarettes Are Hazardous To Your Health Day: 11th
Dress Up Your Pet Day: 14th (People LOVE to share pictures of their pets!)
National Cheese Lovers Day: 20th
Dental Drill Appreciation Day: 26th
There you have it, dental leadership, practice management, and marketing tips and ideas for January. I hope that you find them helpful! Thank you for taking the time to read this article.
I would love and truly appreciate for you to please leave a review/recommendation for me onGOOGLEand/orFACEBOOK.
What are your practice goals for 2020? I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a complimentary telephone consultation to learn how our coaching program works, please email me at email@example.com.
Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (firstname.lastname@example.org) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.