Dental Practice Tips and Ideas for January 2020

Dental Practice Tips and Ideas for January 2020

Hello Friends,

Now is a great time to find and create opportunities for growth in the New Year.

“What the new year brings to you will depend a great deal on what you bring to the new year.” ~ Vern McLellan

So, what will you be bringing? Rather than bringing the same headaches and stresses, you may have experienced this year due to not successfully reaching your practice goals… why not, instead, bring a clear vision of what you want to see in the new year. (Makes sense seeing that it is 2020 😉)

Create your action plan for any wanted and needed improvements to your office including setting your production, collection, patient retention, treatment, continuing education, and new patient goals for the new year. Do include your team in this plan, ask them what their ideas are to make 2020 a more productive and happier year for all!  Remember, people are more likely to support that which they help to create.

Don’t let another year slip by without you successfully reaching or exceeding your goals. It’s time to bring it! Bring your vision and action plan to 2020.

To help you bring it I am sharing some dental office leadership, management, and marketing tips and ideas for January…

Betty Hayden Consulting Winter Dental Office Ideas and Marketing

Leadership Tips and Ideas ~

Improve Communication with Team Meetings:  Schedule monthly team meetings – to be clear, I am not talking about boring and unproductive waste of time meetings just for the sake of having a meeting. Not at all, I am talking about meetings that keep the team all on the same page as to your daily goals, enabling them to live your vision for the practice day in and day out while holding each other accountable to the same high-performance standards.

Boost Team Morale Fun Idea: National Cheesy Socks Day: Jan. 21st ~ Give your employees a gift of cheesy/silly socks to wear on the 21st.  Be sure to take a picture to post on Facebook and Instagram

Practice Management Tips and Reminders ~

Hygiene Continuing Care & Incomplete Treatment:

Insurance Renewals: Many of your patients’ dental insurance maximums renew on January 1. Phone your patients with a friendly reminder of their renewed benefits and make a reservation for them to come in for their hygiene visit or incomplete treatment with the doctor. Include reminders on your social media platforms.

Hygiene Patients: Are you pre-appointing hygiene visits? If not, January is a good time to make this a goal for the office. While you have the hygiene patient in the office, schedule their next 3, 4, or 6-month visit. Avoid saying “would you like to schedule your next appointment?” Some will say no. So instead, say this: “Let’s go ahead and schedule your next visit.” Assume they want to schedule their next visit. By the way, your entire team needs to be on board with pre-appointing your patients. It can be done!

If you’re struggling to have a productive and effective hygiene department – I can help you with this.

Office Appearance:

National Clean Off Your Desk Day: Jan. 13th  ~ Clutter represents indecision. Make the decision to get rid of the clutter! That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs, and fast-food drink containers sitting out on the counters. While you’re at it, go ahead and attack the cabinets & closets. Say goodbye to the clutter! Here are a few office cleaning ideas: Are you past due for your office cleaning?

Marketing Tips and Ideas ~

Exceed Patients’ Expectations – Give Away/Gift Idea:

January is National Hot Tea Month. Give away packets of tea that have a label on them saying “Our Patients are TEA-riffic!”

our patients are teariffic betty hayden consulting dental coach

winter dental marketing ideas betty hayden consulting

 

Trust me, even if this sounds silly to you – your patients love these free gifts. It’s an inexpensive and simple way to make their day!

Reminder: Make sure that all your patient give-away/gifts have labels/packaging that include your office name.

Educational Opportunity ~

Sugar Awareness Week: Jan. 20-24 – This week share website and social media platform posts /videos all about sugar and dental health. Excellent educational opportunity.

Social Media Post Ideas to Improve Engagement during the month of January ~

National Soup Month

Drinking Straw Day: 3rd

Cigarettes Are Hazardous To Your Health Day: 11th

Dress Up Your Pet Day: 14th  (People LOVE to share pictures of their pets!)

National Cheese Lovers Day: 20th

Dental Drill Appreciation Day: 26th

There you have it, dental leadership, practice management, and marketing tips and ideas for January. I hope that you find them helpful! Thank you for taking the time to read this article.

I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

What are your practice goals for 2020? I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a complimentary telephone consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Office Tips and Ideas for Marketing to Retirees and Seniors

Dental Office Tips and Ideas for Marketing to Retirees and Seniors

Hello Friends,

Do your marketing efforts include marketing to seniors and retirees? Marketing to seniors typically isn’t a priority for most dentists. However, since advancing age doesn’t mean seniors cannot keep their teeth for a lifetime, why not take advantage of the opportunity to reach out to this generation? Help them to see they’re not destined to lose their teeth. Not only are there many preventive services available to them there are also many cosmetic dental treatment options to help them smile with confidence.   

dental marketing ideas for seniors betty hayden consulting dental coach

A few ways to reach out to Senior Citizens and Retirees:

  • Senior/(Retirees) Appreciation Day (In-office)
  • Senior Health & Wellness Expo
  • Direct Mail Marketing to Senior Living Communities
  • On-site Dental Health Education Presentations for Seniors & Caregivers
  • Website & Social Media Sites

Today, I’m going to focus on ideas for you to use at a community senior health & wellness fair/expo. However, many of the ideas for talking points, presentation and giveaways may be used in the other forms of marketing mentioned above.

Quick Tip: In-House Savings / Membership Plans – Loss of dental insurance may have prevented some people from seeking dental care.  Do you offer an in-house savings plan? If yes, be sure to include that in your marketing materials and posts on your office social media pages and website.

Back to health fairs… they can be challenging for a couple of different reasons.

One, there are a lot of vendors and booths/displays so you’re going to want to make sure that your display table stands out. That it draws the attention of the guests.

Two, most people are there for something free. But, I guess that doesn’t really count as a challenge. It’s an opportunity for you to make sure they won’t leave your display empty-handed. You’ll have many freebies to give away that include your office information.

Many wonder what they should talk about and what sort of items should they give away?

How about these ideas…

Service Talking Points ~

  • Denture/Partial Maintenance & Repair
  • Bad Breath
  • Gum Disease
  • Xerostomia 
  • Teeth Whitening
  • Orthodontics
  • Implants
  • Oral Cancer (On-site screenings)
  • Oral Systemic Health Link
  • Smile Makeover

Presentation / Demonstration ~

  • PowerPoint/Video presentation on a laptop/tablet/LARGE monitor with before and after photos and/or information about your services.
  • How To Demonstrations: Proper Brushing & Flossing Techniques

Display ~

  • Table Cloth
  • Banner (Office Name and Website address)
  • Brochures
  • Business Cards
  • Use nice baskets, containers, and frames to display your items.

Keep your table neat but attractive – too much information and “stuff” will be overwhelming in that setting.

Include a Big Call to Action with a deadline: You could hand out a sheet of paper that has a special offer on it: Complimentary Oral Cancer Screening, New Patient Special or Teeth Whitening Offer. On that sheet include some of the other services you offer. Also, include your social media sites and of course all your office contact info.

Make certain that you’ll have the ability to schedule complimentary consultations and New Patient Hygiene visits right there on the spot. (Access to your schedule…at the very least a copy of the schedule for the next 2 weeks.)

Very Important:  Your display table must include friendly, smiling, approachable and outgoing team members (also wearing, professional & clean attire).

Other things you can do to attract people to your table…

  • Prize Wheel
  • Gift Basket Drawing/Raffle

Lots of FREE stuff! Which brings us to…

Giveaways ~

  • Bottled Water / Reusable Waterbottles
  • Healthy Snacks
  • Xylitol Products- Gum/Mints
  • Sample dental health products with a sticker or tag attached showing that a “refill” may be purchased at your office.
  • Imprinted Toothbrushes
  • Toothpaste
  • Floss / Imprinted Floss Cards
  • Imprinted Pens
  • Magnets
  • My favorite idea for a quick & inexpensive freebie is Lip Balm- (my go-to; http://www.lipbalmexpress)
  • Reusable Bags with your Office Information on them is a handy giveaway, one that allows them to carry their free gifts in and advertise your office for you.

If you’re not looking to spend a lot of money on bags, please consider using small imprinted plastic bags so no one is fumbling with their gifts.

Raffle / Drawing ~

  • Electric Toothbrush
  • Whitening Pen
  • Gift Cards
  • Gift Baskets ( Themes: Dental Health, Gardening, Seasonal items, Spa, Etc. – don’t hesitate to team up with local businesses for basket items)
  • Free Teeth Whitening and or $ off Dental Treatment ( NOTE: they can either check the box for which one or all that they are hoping to win. Use a full sheet of paper with prize options and large space for them to fill out their name, email, address & phone (to be used later to send nice to meet you cards).

Should you decide to use a Prize Wheel instead of Raffle/Drawing be sure to find another way to capture their information so you can follow-up with a “pleasure to meet you” thank you card after the event.

Another Quick Tip: Include the Caregivers – be sure to have information on hand and give-aways for the care-givers. Especially because it’s often the care-givers that are the decision-makers.

Encourage attendees to “like” your office Facebook page and “follow” your office on Twitter, Instagram, and Pinterest. Perhaps you can offer some type of incentive/reward for visiting your social media sites.

Take a few minutes before and after the event to briefly introduce yourself to the other vendors and businesses at the expo. Give them a gift some of your office freebies. This is a great opportunity to build relationships within your community.

So many ways for you to have a fun and successful senior health and wellness fair. Do you have any other ideas that have worked well for you? Please, share them with me.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please take a minute to leave me a review here on GOOGLE and/or FACEBOOK

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address to bhaydenconsulting@gmail.com and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my website with your dental friends.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
Dental Patient Appreciation Gifts and Give Away Ideas

Dental Patient Appreciation Gifts and Give Away Ideas

Hello Friends,

Are you looking for a fun way to thank your patients for their referrals and encourage your patients to tell their friends, family, neighbors, and co-workers about your office? A great and inexpensive way to do this is to present them with an unexpected gift at their appointment.

Give them something to talk about!

dental gifts and freebies

Here are a few ideas for you…

GIFTS for FALL:

* Apple Cider *

Warm or cold cider is a nice fall treat. You don’t need to give every patient their own jug of cider a small cup of cider will be well received and appreciated. Include a sign near the cider that says:

“You’re the Apple of Our Eye”

* S’mores Kit *

Pinterest has some neat ideas for inexpensive and fun s’more kits.

“We Need S’More Patients Like You!”

we need smore patients like you

Just a few of the creative ways you can exceed your patients’ expectations with this sweet treat… Thank you for sharing 🙂

GIFTS in WINTER:

* Tea *

Attach your business card or a special offer to green tea packets as a special give-away for your patients. Even if they don’t drink tea they can give it to a family member, friend, co-worker or a neighbor. Easy and inexpensive way to advertise your office and exceed your patients’ expectations. The label/tag may say:

“Our Patients are TEA-riffic!”

our patients are teariffic betty hayden consulting dental coach

* Candle *

Mini candle jars make a nice gift. Attach a tag or label with your office info and one of these sayings:

“Our Patients Are Scentsational”

“Your Referrals Warm Our Hearts”

* Lotion *

Pass out little bottles of lotion. If they are not imprinted with your office name add a tag to the bottle with your office name and website with this saying…

“Hands Down We Have The Best Patients In Town!”

* Soup *

Here is a delicious gift idea for Winter: “Warm-Up Wednesday’s” Set up a slow cooker with soup or chili every Wednesday for your patients to enjoy. (Have recipe cards ready to share) Your patients will love the free food!

or this idea…

soup gift idea for your dental patients

Dr. Bruyere and the team are always coming up with thoughtful gifts for their patients!

* Apples *
This one is especially for the offices that are opposed to sharing sugary treats with their patients…

Basket of fresh Apples with a sign or stickers on the apples that say:

“Our Patients Are Awesome to The Core”

“You’re the Apple of our Eyes”

dental office tips and ideas for apple month betty hayden

See my Apple-themed Dental Marketing Ideas for more apple ideas.

GIFTS for SPRING: (For awesome Spring gift ideas visit my Pinterest page HERE

* Flower/Herb/Veggie Seed Packets *

Flower Seed Packets w/a label and business card attached. Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal! The labels you attach to the flower seed packets could say:

“Your referrals help grow our practice, Thank you! “

“Our Office Blooms Because of you! “

“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”

thank you dental referrals growing our practice betty hayden consulting

* Honey *

Give your patients gifts of little jars of honey. Attach a tag saying:

“Thank You For BEE-ing Our Patient”

Fall Dental Marketing Ideas from Betty Hayden

Check out what Dr. Bruyere’s office did…

thank you for being our patient

GIFTS for SUMMER:

* Mini Sunscreen *

Give away mini bottles of sunscreen. If you don’t have them imprinted with your office name, simply add a tag to the bottles.

dental patient appreciation gifts summer sunscreen betty hayden

Dr. David Stall’s Imprinted Sunscreen Patient Appreciation Gifts for Skin Cancer Awareness Month

* Free Ice Cream Cone Certificates *

Team up with local ice cream shop for donations of free ice cream cones.

ANYTIME GIFTS

* Pens *

Purchase imprinted pens and add a tag to the pens that say:

“Take Note We Think You’re Awesome”

“Our Patients are just Write”

Tip: promostuff4u.com has a wonderful selection of pens and they offer exceptional customer service.

* Cookies *

Individually wrapped purchased or homemade cookies are a sweet treat. Add this label:

Thankful for Sweet Patients Like You”

* Flowers *
Fresh single stem flowers or Small potted flowers (ex: inexpensive gift would be a marigold in a small flower pot, you can get mini pots from the dollar store 4/$1.00)

“Your referrals help grow our practice, Thank you! “

“Our Office Blooms Because of you! “

* Xylitol Products *

Offer Xylitol samples of Gum, Mints, and Suckers

Tip: Also have these items available for purchase

* Donuts *

Who doesn’t enjoy a yummy donut occasionally? Display a platter of donuts at the front desk or at your patient beverage station with a sign that says:

Donut Know What We Would Do Without Wonderful Patients Like You!”

* Lip Balm *

Order imprinted lip balm and attach cute tags to the packaging with this saying…

“Our Patients are the Balm!”

Tip: www.lipbalmexpress.com is a great company to order imprinted, all-natural, inexpensive lip balm. See also Pinterest for fun packaging ideas for your lip balm.

These are just a few patient appreciation gift ideas. I’m sure you can come up with even more fun gift ideas. (I would love to see pictures of the gifts you’ve given to your patients.)

Plan to make each month special for your patients with unexpected gifts of appreciation. Important Reminder: Whatever you decide to give away to your patients, include your office name and website on/with the gift whenever possible!!

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. 

Yours for Greater Success,
~Betty – Dental Coach

 

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us:
Ten Simple Ways To Increase Teeth Whitening Acceptance In Your Dental Practice

Ten Simple Ways To Increase Teeth Whitening Acceptance In Your Dental Practice

Hello Friends,

Many of your patients are thinking about all the pictures that they will be smiling for at their end of the year office parties and family dinners. Help them get their smiles camera-ready with teeth whitening. Beautiful bright, white teeth for Winter.

Ever wonder why it is that some offices have a lot of success with teeth whitening sales and other offices not so much?

Here’s why… No whitening system sales or whitening goals will ever be reached or work if the entire team isn’t on board with it and consistently offering it. How do you do that?

Here are 10 Tips to Help Make Teeth Whitening a Successful Service in your Office…

how to increase teeth whitening acceptance in your dental office betty hayden

Step One: 

White Teeth for Doctor(s) and Team Members –
Complimentary whitening trays for each & every team member. They need to have a beautiful white smile and an experience to share with your patients.

Step Two:

GOALS –
Set a monthly whitening goal! Talk about daily goals at morning meetings. Consider offering a team bonus or incentive for every whitening case completed.

Step Three: 

In-office Messaging
In addition to being ENTHUSIASTIC when talking to your patients about the teeth whitening services you offer…Team members can wear buttons and/or have a nice 5×7 framed sign in each treatment room at the patient’s eye level offering teeth whitening…

Get a Whiter, Brighter Smile with
Teeth Whitening!

Whiten yellow teeth & virtually eliminate
tobacco, coffee & tea stains!
Ask us how

Step Four:

Scheduling –
When scheduling hygiene appointments over the phone include these powerful words:
Would you also like to whiten your teeth at this appointment?

Step Five:

Take a Shade –
Let your patient know that you’re going to start the appointment by taking a shade match of their current tooth color for your records. You can show them where they are on the shade guide. This very often leads your patient to ask you about teeth whitening and other cosmetic treatment options.

Step Six:

Listen to your patients –
What are they telling you about upcoming events in their lives? Wedding? Job Hunting? Recently Single? Holiday time? Special Events? Vacation? Class Reunion?
What a great time to ask if they would like to have a bright, white smile for their special event, job interview, etc.

Step Seven:

External Marketing –
Include offers for teeth whitening and patient teeth whitening success stories with your… Newsletters, Postcards, Social Media sites (Facebook, Twitter, Pinterest, Instagram, etc) Website, and Blog Posts.
Step Eight:

Reviews/Testimonials

Videos – Video testimonials are a powerful marketing tool for your social media platforms.

Photos – Take excellent before and after teeth whitening pictures to share on your office social media pages.  Display before and after photos in your office so your patients that may be interested in teeth whitening can see real-life examples.

Online Reviews/Recommendations – Ask your patients to share their teeth whitening experiences on Google and Facebook.

Step Nine:

Use only the BEST teeth whitening products and techniques!
Quality matters. As does comfort! Make this appointment as comfortable & sensitivity-free as possible for your patients.
Step Ten:
Buy Sunglasses –
Because your office is going to be filled with such bright smiles, you’ll need to wear shades!

If that’s not enough for you and because I love you all so much here are

Five Bonus Tips!…

#1 – Offer a fun promotion in the community to local businesses. A drawing to win Free Take-home Teeth whitening trays to one or more people. Offer this at local salons, restaurants and schools.

#2 – BOGO Special Offer – Buy One, Get One 50% Off Teeth Whitening. This special offer increases your opportunity to bring in new patients.

#3 – Make it convenient for your patients to say yes. Your patients are busy, assure them that this appointment will be quick. It’s helpful for all your team members to be cross-trained to take impressions and make trays.

#4 – Teeth Whitening makes a Great Gift! Make gift giving easy for your patients by suggesting that teeth whitening makes the perfect gift! Have Gift Certificates ready for purchase. See Dental Gift Certificates

#5 – Tracking – Be sure to set up computer reminders to call, text, email or send a postcard to your patients that have purchased teeth whitening trays around the time when they will be due for a refill.

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

I’m confident that if each step is followed closely and consistently you will see success with your teeth whitening goals.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Please follow and like us: