Where are you taking your Dental Practice?

Where are you taking your Dental Practice?

Hello Friends,

As you’ve entered the last month of the second quarter for this year, are you happy with where your practice is heading? Do you know where you’re taking it?

I hope that you are happy with where you are taking your practice! However, if you’re not happy or you feel you could be “happier” there is good news, you still have some time to make that happen. To do that though, you need to know where you’ve been and where you’re at now.

If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou

Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.

Get a baseline of where you’re at to set goals for where you want to go.  For example,

  • Overhead – Evaluate your true costs of doing business. What does it cost you per hour to keep the practice running?
  • Supplies – What is your supply budget vs what you are actually spending?
  • Payroll – What is your payroll percentage? Are you hygienists producing 3.3 times their salary?
  • Collections – Are you collecting what you produce and how long is it taking to collect your money?
  • Adjustments/Write-Offs – Are you closely monitoring your adjustments and write-offs?
  • Production – What are your hourly, daily, monthly, and yearly restorative and hygiene production goals?
  • New Patients – How many new patients do you want per month? What are you doing to welcome more new patients each month?
  • Attrition – How many patients are you losing each month and why?
  • Treatment Acceptance Vs Diagnosis – How many of your patients are saying yes to your best care? How are you keeping track of your unscheduled treatment plans?
  • Office Culture – Do you have high employee turn-over? Do you have an attractive office culture? Do your employee fully and willingly support your mission, vision, and core values?
  • Broken Appointments – What is your monthly broken appointment percentage?

If your numbers reveal unhealthiness be quick to act and get help to restore your practice to health and happiness.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

One more question to help you take your practice in a successful direction – where do you want to go? What is your mission and vision for the practice? If you’re not sure or you haven’t taken the time to define what that looks like, consider the following:

Mission, Vision, Core Values – Knowing why you show up every morning will help to create a culture of happiness and excellence.

Mission – A clear definition of the purpose and focus of the practice today.

Vision – It is about what you want your practice to be in the future. It is the outcome/result of your mission.

Core Values – Core Values represent the beliefs and principles that define your practice, your team, and the patient experience you aim for in your dental practice.

Clearly defining your why and inviting your team to support you will help to keep everyone on the same page, working together for the greater good of the practice. 

It always brightens my day to hear from you!  I would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

June 2021 Dentist Office Marketing Tips and Ideas

June 2021 Dentist Office Marketing Tips and Ideas

Hello Friends –

The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Here are some tips and ideas to help with your marketing plans.

Dental Marketing Tips and Ideas

June is Oral Health Month and Smile Month

A great month to encourage the community to share more smiles.

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

dental marketing benefits of sealants

Gift Certificates – Remember to offer gift certificates for purchase. 

Community Engagement & Involvement Ideas ~

June is Perennial Gardening Month – Host a Summer Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)

Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.

Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.

~ Educational Opportunites ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 6th – 12th  / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 Men’s Health Week: 14th – 20th  / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises.  Share dental health tips for men on your website, and social media sites.

~ Social Media Post Ideas to Improve Engagement During the month of June ~

Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

National Candy Month

Say Something Nice Day: 1st

Donut Day: 4th

Iced Tea Day: 10th

Corn on the Cob Day: 11th

First Day of Summer: 20th

International Body Piercing Day: 28th (share dangers of oral piercings)

Remember to have FUN!!

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team, and your patients.

It always brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office Appreciation Ideas for Nurses, Teachers, and Police Officers during May 2021

Dental Office Appreciation Ideas for Nurses, Teachers, and Police Officers during May 2021

Hello Friends,

The month of May brings many wonderful opportunities to reach out to and build relationships with more people in the community. Here is why:

During the month of May you have:

Teacher Appreciation Week: 3rd – 7th

National Nurses Day and Week: 6th -12th  

National Hospital Week: 9th -15th

National Nursing Home Week9th -15th

National Police Week:  9th – 15th

EMS (Emergency Medical Services) Week: 16th – 22nd

We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Pull a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.

You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.

Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.

Social Media Post Ideas to Improve Engagement during the month of May:

dental social media content ideas from Betty Hayden Consulting

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community. (If you need help in this area: Dental Office Social Media Help and Ideas

National High Blood Pressure Education Month (why does your dentist/hygienist take your blood pressure?)

May is Save Your Tooth Month and Root Canal Appreciation Week: 2nd – 8th and Root Canal Appreciation Day: 11th

National Teacher Day: 4th

Nurses Day or National RN Recognition Day: 6th

Receptionists Day: 12th  

International Nurses Day: 12

EMSC (Emergency Medical Services) Day:  19th

National Employee Health & Fitness Day: 19th

National Senior Health & Fitness Day: 26

Eat More Fruits & Vegetables Day: 27th  

World No-Tobacco Day: 31

There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office. If you’re looking for more marketing ideas for the month of May, please visit here: Dental Office Marketing Tips and Ideas for May

If you appreciated these complimentary ideas I  would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Wishing you all a very happy and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to comment here or email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty – Dental Coach