Facebook, Instagram, and Pinterest, Oh My! Social Media Sites – Enough to wonder, why? (and maybe wanna cry 😉 )
Social media platforms such as, Facebook, Twitter, LinkedIn, Instagram, Google, Pinterest, Blogs, Online Community News Pages, YouTube and more help to build your dental practice.
How Can Social Media Help Your Practice? Here are just a few ways…
- Build relationships between your office team and potential new patients
- Stay in Touch with your Active and Inactive Patients
- Increase your Online Presence
- Learn what your patients/potential patients want
- Improve Community Involvement
- Manage and Increase your Online Reputation
- Great Way to Advertise Special Events, Office Specials, and feature Dental Products/Services
- Excellent Dental Education Tool
Surely, you can see that in order to be effective and successful with your use of social media, it’s not a case of “if you build it they will come”. Yes, you must build it; however, you must also develop and nurture it. It takes time and effort to build relationships. The key is engagement. Just posting to your sites will not effectively engage your audience.
You effectively engage (build relationships) by;
- Acknowledging comments and likes on your posts.
- Interact with other local business pages, this means, visiting & liking their pages, commenting on their posts and sharing their content. Remember, every time you do this, all of the people (potential patients) that see these business pages will also see your office comments and likes. It’s planting little marketing seeds.
- Post quality content. WIIFM (What’s In It for Me?) not you, but your target audience, your patients and potential patients. What content will capture their attention?
- Be real – share information, pictures, and videos not only about your office but of you and your team. Show your audience that within the office building are real people, people who care about dental health, care about changing smiles & improving lives, care about each other, care about their patients and care about their community.
I understand that not all business owners (Doctors) want to nor do they have the time required to start and grow a social media presence. Take a look at your employees; do you have someone who is a good candidate to help you do this? Someone that you can train to be the “voice” of your practice?
If not, I happen to love working with social media as a dental marketing source. Fresh content and posts just for your office! Done in a way that your patients and potential patients believe it’s coming straight from your office. Sound good to you?
Contact me today firstname.lastname@example.org to set up your complimentary consultation.
Perhaps, your social media pages are set up, yet, you struggle to know what to post on your pages.
Here are some quick ideas for you:
- Dental Health Tips
- Dental Emergency Instruction
- How to Videos/link to YouTube
- Health Tips
- Office Contest Information
- Trivia Questions
- Fill in the Blank statements
- Quotes (Motivational, Funny and/or Inspiring)
- Community News (Events, weather, sports news, etc)
- Team Member News (work anniversaries, family news, etc)
- Patient News
- Product & Service Information
- News/Photos about Dental Continuing Education Events/Classes
- Employee Spotlight
- Before and After Smiles
- Pictures of team members having fun and being silly
- Acknowledge all “likes” and “comments” on your posts
- Share local business posts to your social media pages
- Comment and like other businesses posts
- Ask your audience to please share your page with their friends & family
- Openings in Schedule (note: avoid saying “we have a cancellation” instead say something like: “__ has an opening in his/her schedule today at 11:00 for your all-important dental hygiene visit…” Whatever you say, saying a change in schedule is better than saying cancellation.
A few more tips…
- Vary the times you post or share on your social media sites.
- Don’t spam with too many posts in a day.
- Occasionally boost your Facebook posts.
- Use Facebook and Instagram Ads
- Invite your patients to check-in on your office page.
- If your team is active on social media sites, encourage them to engage with the office social media pages (ie: like, comment and share posts)
- Ask your patients to please review your office on Google and recommend you on Facebook. (Hint: Don’t simply rely on third-party companies to ask for you – it is so simple to ask your patients while they’re in the office to please review the office or share their experience on Google and/or Facebook.)
I will show you here how simple it really is to ask for reviews and recommendations:
Easy right? 😉 (I can’t wait to receive that verbal sunshine from you!)
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Yours for Greater Success!