Dental Marketing and Practice Growth Ideas for August 2022

Dental Marketing and Practice Growth Ideas for August 2022

Hello Friends,

August and September can sometimes be tricky months for practice growth & healthy schedules because of the back-to-school season distractions taking place for many families. The ideas I am sharing will help you easily, effectively, and inexpensively make the month of August a fantastic one for you, your team, your patients, and the community.

Before I share the tips and ideas for August – if you’re looking for ideas for a different month(s) or ideas for meetings, office events, team building, how to answer phones effectively, and so much more – did you know that you can search for past posts/articles from the search bar? Simply type in a keyword to the topic you’re looking for. If you can’t find what you need or have an idea for a topic that you’d like me to address feel free to reach out to me at bhaydenconsulting@gmail.com.

Dental Marketing and Practice Growth Tips & Ideas for August 2022

Time for School! (ugh, I’m not ready for it – still too much summer fun to be had) Here are some ideas to help make the back-to-school season fun (& healthy) for the community and profitable for your dental office.

Theme:  Back-to-school with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Promotion, and Special Offers

•             Send a press release to local print and online papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.

•             Facebook (live) videos sharing the back-to-school tips and ideas

•             Share social media and blog posts with dental health tips for children.

•             Promote special offers just for teachers and students during August.

Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. In their early years, both of my kids came home from school with their tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?

Donations – Use your office as a community donation site for backpacks, school supplies, or new & gently used books to be donated to local children and/or schools in need. Advertise in the office, on your social media sites, to local businesses, and the news media via press releases that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, and hand out small thank you gifts (ie toothbrushes or lip balm) that are imprinted with your office information or have a raffle they can enter to win a prize.

Patient Appreciation IdeaSneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th

Give away a zucchini with an attached tag/label with your office name/contact info and a zucchini recipe for patients to take home or share with their neighbors. By the way, this is a super easy way to get your patients talking about you – especially if you give them one to share with their neighbor(s).

Ortho Services – National Align Your Teeth Day: 11

This is a great opportunity to promote your ortho services/treatment options.

If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com

Social Media Post Ideas to Improve Engagement during the month of August – be active on your social media platforms! (hint: you know that you can schedule the posts in advance, right?)

Golf Month

Happiness Happens Month

National Wellness Month

National Fresh Breath (Halitosis) Day: 6th

Sister’s Day: 7th (First Sunday)

Book Lovers Day: 9th

S’mores Day: 10th

International Lefthander’s Day: 13th

National Honey Bee Day: 20th

Take these ideas and implement them in your practice and make August a great month!

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you pretty please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links:    GOOGLE   and/or  FACEBOOK Thank you so much!!


Dental Office Management and Leadership Ideas for July 2022

Dental Office Management and Leadership Ideas for July 2022

Hello Friends,

July starts your third quarter for the year! Now, is your opportunity to really make the rest of this year count. Make it your BEST year yet!

Here you’ll find some tips and ideas for how you can enjoy healthier, more productive schedules during the month of July and beyond.

Office Yearly Goals – Where are you at with your Production, Collection, Patient Retention, and New Patient Goals for 2022? Are you growing and improving? If not, take some time to evaluate what you can do differently to exceed your goals. Remember, what you’re not changing you’re choosing. And what you allow, you encourage.

Reactivation and Reappointment – How many of your “active” patients have their next appt scheduled and how many do not?  Make sure none of your patients are slipping through any cracks. A solid reactivation and reappointment protocol is key to keeping healthy schedules and healthy patients.

Friends, if you do not know what your office numbers look like, please examine, record, and measure these and other important key practice indicators. You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is.

Doctors, I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a no-obligation, complimentary consultation to learn how my coaching program works, please email me at bhaydenconsulting@gmail.com.

Employee Appreciation – July 7th is chocolate day. Surprise your team with a special chocolatey treat.

Reduce Cancellations – With the awesome summer sun and fun activities, patients can sometimes be tempted or inclined to want to last-minute cancel (or miss) their dental appointments. What can you do to reduce last-minute changes to the schedule?

  • Send appointment reminders well in advance of their appointment and be sure to send same-day “looking forward to seeing you” friendly reminders even to patients that “confirmed” their appointment. People often get distracted and can easily forget their confirmed appointments. Your appointment reminders should say that this time has been reserved exclusively for you.
  • Create and take advantage of Same-Day Dentistry opportunities. While you have the patient there, if your schedule allows, and they are agreeable go ahead and take care of those sealants, fillings, or ortho scans instead of re-appointing them.
  • Encourage them to keep their scheduled appointments by having a drawing/contest for a great prize (gift basket, tickets, gift cards, etc). When they come in for their appointment they’ll be entered into a drawing to win a prize.

Family Friendly Offices – July is Get Ready for Kindergarten Month. During the month of July share dental health tips for parents of school-aged children on your office’s social media platforms. Depending on your schedules’ opening availability, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.

If you’re looking for dental marketing and practice growth tips & ideas check these out: July 2022 Marketing Ideas

It would be AWESOME to hear from you! If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Are you receiving my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Feel free to email me at bhaydenconsulting@gmail.com and I will make sure you receive an invitation to follow my monthly ideas.

Yours for Greater Success,

~Betty – Dental Coach

Before you go, would you please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month  – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links.    GOOGLE   and/or  FACEBOOK Thank you so much!!

Dental Office Appreciation Ideas for Teachers, Nurses, and Police Officers during May 2022

Dental Office Appreciation Ideas for Teachers, Nurses, and Police Officers during May 2022

Hello Friends,

The month of May brings many wonderful opportunities to reach out to and build relationships and show our appreciation to more people in the community. Here is why:

During the month of May you have:

Teacher Appreciation Week: 2nd – 6th

National Nurses Day and Week: 6th -12th  

National Hospital Week: 8th – 14th

National Nursing Home Week8th -14th

National Police Week:  15th -21st

We don’t need a “reason” to celebrate and aknowledge our hard-working and awesome teachers, nurses, and police officers however the month of May gives us that extra boost to do so. Don’t let this great opportunity and privilege to reach out to the teachers, nurses, and police officers in your community pass you by.

How can you reach out to them? Here are a few ideas for you:

First, let’s start with any of your patients that are teachers, nurses, or police officers.

Run a report with any patients that are school teachers, nurses, and police officers and send “We Appreciate You” cards to them. Unexpected and very much welcomed.

Put together some little thank you gifts to give your patients that are teachers/nurses/police officers when they come in for their dental appointment during the month of May.

See my Pinterest Board for a ton of ideas: Appreciation Gift Ideas

Second, reach out to the teachers, nurses, and officers in the community that are not “yet” patients at your office.

Host a Favorite Teacher/Nurse/Police Officer Contest and promote it via your social media platforms. Invite the community to nominate (TAG) their favorites. The winner receives FREE teeth whitening (or another special offer), a gift card to a local business, and a certificate stating they won (your office name) for the favorite teacher/nurse/police officer contest in your community.

You could easily ask for donations of prizes or gift cards from local businesses to add to the winning prize.

Deliver treats and/or toothbrush bags to your local schools, hospitals, doctors’ offices, fire station, and/or police stations.

At the very least you can use your social media platforms to show your love and appreciation for these special and hard-working folks in the community.

There are so many ways to celebrate teacher appreciation, police officers, and nurses’ week in your dental office.  

If you appreciated these complimentary ideas – I would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Wishing you all a very happy, healthy, and productive Spring!

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. This way, you won’t miss a single idea! Or, if you have an area(s) in the practice that you’re struggling with, feel free to email me at bhaydenconsulting@gmail.com

Yours for Greater Success,

~Betty

Dental Coach