Hello Friends –
The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.
Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at firstname.lastname@example.org to see if a coaching relationship is right for you.
Here are some tips and ideas to help with your marketing plans.
Dental Marketing Tips and Ideas
June is Oral Health Month and Smile Month
A great month to encourage the community to share more smiles.
Theme: Cruise on in for Better Dental Health
Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)
Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.
Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.
Example of Scripting:
Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.
Gift Certificates – Remember to offer gift certificates for purchase.
Community Engagement & Involvement Ideas ~
June is Perennial Gardening Month – Host a Summer Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)
Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.
Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.
~ Educational Opportunites ~
National Migraine and Headache Awareness Month & National Headache Awareness Week: June 6th – 12th / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.
Men’s Health Week: 14th – 20th / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises. Share dental health tips for men on your website, and social media sites.
~ Social Media Post Ideas to Improve Engagement During the month of June ~
Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information. All month-long share this information on your social media pages.
National Candy Month
Say Something Nice Day: 1st
Donut Day: 4th
Iced Tea Day: 10th
Corn on the Cob Day: 11th
First Day of Summer: 20th
International Body Piercing Day: 28th (share dangers of oral piercings)
Remember to have FUN!!
Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team, and your patients.
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Yours for Greater Success,