June 2021 Dentist Office Marketing Tips and Ideas

June 2021 Dentist Office Marketing Tips and Ideas

Hello Friends –

The month of June will close out your second quarter for the year; why not end it as your best quarter ever? At the very least, make it your best June ever.

Doctors, if you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Here are some tips and ideas to help with your marketing plans.

Dental Marketing Tips and Ideas

June is Oral Health Month and Smile Month

A great month to encourage the community to share more smiles.

Theme: Cruise on in for Better Dental Health

Focus: Preventive Care (Cleanings, Sealants, and Fluoride for Adults and Children)

Goal: Raise awareness for the importance of preventive dental care (getting patients back on track with regular dental visits), take better care of your current patients, increase production, and bring in new patients.

Give-Away/Gift Idea: Drawing to win a Car Care Kit (Bucket filled with car care supplies.) Or team up with a local car wash or oil change shop for gift certificate donations. Have a drawing that your patients can enter a free car wash and/or oil change.

Example of Scripting:

Sealants: “A Tooth Without A Sealant is like a Car Without A Seat Belt” Dental Sealants Protect Your Teeth Against Decay and Cavities.

dental marketing benefits of sealants

Gift Certificates – Remember to offer gift certificates for purchase. 

Community Engagement & Involvement Ideas ~

June is Perennial Gardening Month – Host a Summer Perennial Plant Exchange at your office. What a fantastic way to meet your neighbors! (It would be awesome to turn this into a “Beautify & Clean-Up” Local Businesses in the Community Event.)

Summer Reading Programs – Check with your local library to see if they are hosting any summer reading program incentives and offer to donate a prize(s). You can also design and print some fun bookmarks that include your office information.

Fun Community Gift Give-Away Idea – June 6th is Drive-In Movie Day – Put together a drive-in movie gift basket. (Fill it with candy, salty snacks, flashlight, bug spray, blanket, etc.) Have people comment on your Facebook page with the first movie they saw at the drive-in or what their favorite movie is to be entered for a chance to win the gift basket.

~ Educational Opportunites ~

National Migraine and Headache Awareness Month & National Headache Awareness Week: June 6th – 12th  / If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

 Men’s Health Week: 14th – 20th  / Compared to women, men are less likely to visit a dentist, oftentimes, only seeing a dentist when a problem arises.  Share dental health tips for men on your website, and social media sites.

~ Social Media Post Ideas to Improve Engagement During the month of June ~

Great Outdoors Month – Print up a list of local parks, trails, camping sites, public pools/splash pads, kids outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers & neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages.

National Candy Month

Say Something Nice Day: 1st

Donut Day: 4th

Iced Tea Day: 10th

Corn on the Cob Day: 11th

First Day of Summer: 20th

International Body Piercing Day: 28th (share dangers of oral piercings)

Remember to have FUN!!

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team, and your patients.

It always brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Ten Steps to Create Healthy and Productive Fall Dental Hygiene Schedules

Ten Steps to Create Healthy and Productive Fall Dental Hygiene Schedules

Hello Friends,

Many dental offices are facing the potential for the weakest fall schedules they have ever experienced. For others, your schedules may look pretty good for September as you have been reappointing patients that had appts during the shutdown. It may even look better than ever. So, if you’re busy right now does it even matter what the schedule looks like for October and November? After all, there is still plenty of time to fill all those holes, right?

For numerous reasons, it matters greatly what your schedules look like for this fall and as for having plenty of time to fill those holes, well, we know what happens with time… it goes by very quickly, especially when we’re busy!

Typically, a full hygiene schedule today means a full doctor schedule tomorrow – why is that? Approximately, 75% of restorative needs are discovered during hygiene patient visits.

Unfortunately, when there is that open chair time with no production to collect on, your overhead expenses continue without letup.

This isn’t just about money though – our focus should always be on helping our patients smile healthier and happier. When Your Patients Are Healthy – The Practice Is Healthy. To help make our patients healthier we need them to schedule appointments.

how to fill holes in the dental hygiene schedule

Here are some tips and ideas that won’t require a lot of extra time or expense to help improve your schedules for this fall…

#1. Morning Huddle – At your morning huddle, review schedules for patients coming in without a future hygiene appointment scheduled, any family members due in hygiene, and patients with unscheduled treatment plans.  What is your plan to ensure that these patients leave with their next appointment scheduled.

#2. Broken Appointments – Who is tracking, and how are they tracking your broken appts? More importantly, what proactive steps are taken to reduce or eliminate broken appts in your office?  (One broken appt a day can cost a practice well over $30,000 a year in lost production. Imagine what that number looks like if you have more than one broken appt a day.)

If a patient cancels same-day be sure to get them reappointed while you’re on the phone with them. Unless of course, they are a habitual offender – poor appointment behavior doesn’t get rewarded with the privilege of reserving time on your schedule.  How to Reduce Same Day Dental Appointment Cancellations and No Shows

#3. Telephones – It is imperative that all team members are well-trained to effectively care for the patients and potential patients calling your office.  How many calls end with an appointment scheduled and how many do not? Are your office phones being answered during the times that patients and potential patients are most likely to call? How many times is the phone ringing before being answered? How often are callers being put on hold?

What about the “shopper” callers, the callers with insurance questions, the callers with questions about whether going to the dentist is safe or not, the callers asking if you’re accepting new patients, how do you know that these calls are being handled and cared for effectively? How do you know that your team members are not inadvertently keeping them from scheduling an appointment? Keeping you from welcoming them into the practice as new patients?

This may not seem like a big deal or related to what I am talking about today but how the telephone callers are cared for or not cared for has a big impact on your schedules and the growth of your practice.  Dental Office Telephone Principles

#4. Treatment Plan Presentations and Completions – Pull your unscheduled treatment plan reports. Even if you prefer to leave it to your patients to decide when they’re ready to schedule, you certainly can keep in touch with them and continue to gently plant some treatment reminder seeds of urgency, want, and need.

#5. Welcoming New Patients – What are your plans to successfully welcome more new patients into the practice? What are you willing to do differently in order to reach/exceed your monthly new patient goals?

#6. Community – What are some things you can do to get your name out there in the community?  If you’re not already, now is an awesome time to become the “go-to” dentist in your city/town.

What can you and your team do to give back to the community? Hint: I share ideas with you each month to do just that. Are you following my monthly emails? Dental Office Marketing, Leadership, and Management Tips and Ideas for September 2020

#7. Reviews & Recommendations – This one is super easy! Let your patients do some of the work, invite them to do the talking for you. Give them something good to talk about and spread to their friends, family, neighbors, and co-workers. How? Consistently deliver excellent experiences via the telephone and in-person at their appointments. Make it easy for them to leave a review on Facebook and Google My Business.

Please do not underestimate the power of “fresh” online reviews and recommendations to grow your practice.

#8. Insured Patients – Mid September, early October start your end of year insurance “use it or lose it” reminders and campaigns.  Patients tend to wait until the last minute to try and squeeze in a dental appointment to use their remaining benefits – strongly encourage them to beat the end of the year rush.

#9. In-Office Savings Plan –   If your office offers an in-office savings plan, create some campaigns to let more uninsured people and local small businesses know about your awesome and affordable in-office savings plan.

This is especially important right now as many of your patients may have lost their dental insurance coverage – or they know someone that does not have insurance and can refer them to you.

#10. Continuing Education and Team Building – The fall season may be the perfect time to schedule some in-office continuing education and training. As well as some fun team building activities.

Bonus Tip: Celebrate your Success! –  This is going to require a team effort to enjoy productive and healthy schedules for the rest of this year and beyond so please be sure to find ways to celebrate your success. Reward the behavior that you want to see more of! 🙂

Wishing you all the healthiest and happiest schedules for this Fall!

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea. 

Yours for Greater Success,

~Betty – Dental Coach

 

 

Dental Office Tips and Ideas for December 2019

Dental Office Tips and Ideas for December 2019

Hello, Friends ~

December is the last month of your final quarter for 2019.

Winter Dental Marketing Ideas from Dental Coach Betty Hayden

What does December typically look like in your dental practice? Schedules jammed with patients trying to use their remaining dental insurance benefits before they expire? Patients breaking their appointments same-day because they’re too stressed out or financially strapped to think about going to the dentist? What about you and your employees – do you mentally check out thinking about your time off for the holidays? Or is it just another stress-free and perfectly productive month? Haha – you have months like that, right? 😉

Regardless of what December usually looks like in your office – take some time now to plan for how you will keep/get a full and productive schedule all month long without any extra stress.  I know that we can’t control the schedule 100% because well you know… life happens. However, we certainly can plan to end the year on a happy note.

I put together a few dental leadership, marketing, and management tips and ideas to help you do just that.

Marketing Tips & Ideas

Cookie Cutter Week: 1-7 – Purchase a variety of cookie cutters to individually package and seal with an office label that says: “Our Patients Are a CUT Above the Rest!” See more patient gift ideas here: Patient Appreciation Gift Ideas

betty hayden consulting dental office tips and ideas winter

Travel Toothbrush Bags – Many of your patients travel during the holidays – Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.

Community Involvement: Donations –  Open your office as a Drop-Off Location for donations of non-perishable food items or winter gear for families/individuals in need.

Oftentimes, local print & TV news will pick up these types of stories. (Especially around the holidays.)

Educational Opportunity: National 12-hour Fresh Breath Day: 12th –Create a few short videos for your social media platforms about the possible causes of bad breath as well as some tips and remedies to keep their breath smelling fresh.  

Practice Management Tips & Ideas

Incomplete Treatment:

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.

Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.

Homecare Products:

December is a great time for Special offers  on Electric Toothbrushes

Cosmetic Dentistry Opportunity:

Many of your patients will be attending holiday parties/events during the month of December. Typically with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.

Gift Certificates:

Remember, Gift Certificates/Cards for Teeth Whitening or Dental Treatment should always be available for your patients to purchase as gifts for their loved ones.

Leadership Tips & Ideas 

michigan dental coach betty hayden leadership quotes

December is National Write a Business Plan Month – Plan now to make 2020 your Best Year Ever! Meet as a team to discuss marketing ideas, production, & collection goals, new patient goals, continuing education needs/wants, and office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!

Note: If you struggle with implementing your leadership, practice management & marketing goals – a dental coaching relationship may be the solution! Contact: Betty @bhaydenconsulting.gmail.com.

~ Social Media Post Ideas to Improve Engagement ~

National Cookie Day: 4th

National Cotton Candy Day: 7th

Short Girl Appreciation Day: 21st (Shortest day of the year) 

National Thank you note day: 26th

Bacon Day: 30th

Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building, and/or office cleaning/organizing.

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a minute to leave a review/recommendation for me on GOOGLE and/or FACEBOOK

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. 

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest