Hope you all are having a wonderful & healthy start to 2023!
Are your plans set to exceed your established patients’ expectations, welcome more new patients, and strengthen your relationship with local businesses within the community? If not, hopefully, the ideas that I am sharing here will help you make plans to enjoy a happy and productive February!
February 2023 Dental Office Marketing & Practice Growth Ideas
Through With The Chew: 19-25th / The Great American Spit Out: 23rd
February is American Heart Month –
Heart Health Talking Points: Dental Health and Heart Disease Are Related
Dental health and heart disease are intricately linked and the cost of avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future. Be good to your heart beginning with good oral health.
Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February. Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatments done.
Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, and hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely, they know someone who does… a great way to get your office name out there!
Grammy Awards: 5th – In-office and Social Media contest to match up the celebrity singers’ smiles to the names. Or a contest to vote on who will take home the best Album of the year.
February is International Boost Self-Esteem Month – A beautiful & healthy smile can boost one’s self-esteem and confidence.
Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at email@example.com and I will send you an invitation to follow my blog.
Social Media Post Content Ideas to Improve Engagement during the month of February
Bubble Gum Day: 3rd
Toothache Day: 9
Super Bowl LVII (57): 12th
National Hippo Day: 15th
World Pistachio Day: 26
It would be great to hear from you! If you enjoy the ideas that I share or if they’ve been of help to you and your practice – I would love and truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK.Looking forward to hearing from you.Thank you!!!
August and September can sometimes be tricky months for practice growth & healthy schedules because of the back-to-school season distractions taking place for many families. The ideas I am sharing will help you easily, effectively, and inexpensively make the month of August a fantastic one for you, your team, your patients, and the community.
Before I share the tips and ideas for August – if you’re looking for ideas for a different month(s) or ideas for meetings, office events, team building, how to answer phones effectively, and so much more – did you know that you can search for past posts/articles from the search bar? Simply type in a keyword to the topic you’re looking for. If you can’t find what you need or have an idea for a topic that you’d like me to address feel free to reach out to me at firstname.lastname@example.org.
Dental Marketing and Practice Growth Tips & Ideas for August 2022
Time for School! (ugh, I’m not ready for it – still too much summer fun to be had) Here are some ideas to help make the back-to-school season fun (& healthy) for the community and profitable for your dental office.
Theme: Back-to-school with Healthy Smiles!
Target Audience: Teachers and school-aged children.
Focus: Preventive Dental Services.
What: Education, Promotion, and Special Offers
• Send a press release to local print and online papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
• Facebook (live) videos sharing the back-to-school tips and ideas
• Share social media and blog posts with dental health tips for children.
• Promote special offers just for teachers and students during August.
Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. In their early years, both of my kids came home from school with their tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
Donations – Use your office as a community donation site for backpacks, school supplies, or new & gently used books to be donated to local children and/or schools in need. Advertise in the office, on your social media sites, to local businesses, and the news media via press releases that your office is collecting donations for school supplies or books.
This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, and hand out small thank you gifts (ie toothbrushes or lip balm) that are imprinted with your office information or have a raffle they can enter to win a prize.
Patient Appreciation Idea – Sneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th –
Give away a zucchini with an attached tag/label with your office name/contact info and a zucchini recipe for patients to take home or share with their neighbors. By the way, this is a super easy way to get your patients talking about you – especially if you give them one to share with their neighbor(s).
Ortho Services – National Align Your Teeth Day: 11
This is a great opportunity to promote your ortho services/treatment options.
If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com
Social Media Post Ideas to Improve Engagement during the month of August – be active on your social media platforms! (hint: you know that you can schedule the posts in advance, right?)
Happiness Happens Month
National Wellness Month
National Fresh Breath (Halitosis) Day: 6th
Sister’s Day: 7th (First Sunday)
Book Lovers Day: 9th
S’mores Day: 10th
International Lefthander’s Day: 13th
National Honey Bee Day: 20th
Take these ideas and implement them in your practice and make August a great month!
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Yours for Greater Success,
~Betty – Dental Coach
Before you go, would you pretty please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOKThank you so much!!
What do you have planned for March to help your patients have a great visit to your office? Are you on track to reach or exceed your first-quarter new patient and established patient reactivation goals? If not, there is still time to end this first quarter strong!
You’ll find that the Marketing Tips and Ideas that I share each month target the following 3 different areas to help you grow and improve your practice:
In-Office / Exceed Patients Expectations – Ideas that exceed your patients’ expectations and gets them talking about you, your office, and your team (in a good way) to their friends, family, neighbors, and co-workers after their appointment.
Social Media – Look for and create opportunities to help your patients and potential patients to see the personality of the practice. It is a good way to simply keep your name in front of your active and inactive patients too.
Community – Ideas to help you build and strengthen relationships within the community.
Marketing Tips & Ideas for March
Product/Service Feature: Teeth Whitening
Theme: Tropical Luau (March is a great month to bring a little warmth and fun to the practice!)
Special Offer: Offer teeth whitening at a reduced price or BOGO (encourages patients to bring a friend) or donate a portion of teeth whitening collections to a local charity.
Remind your patients that gift certificates are available!
Product/Service Feature: Orthodontics
Theme: March Madness (Bracket Madness)
Our Office Patients are a Slam Dunk! OR
May all your straight teeth “swishes” come true!
Patient Appreciation Gifts– little basketball kick balls (Oriental Trading) or little oranges (clementines) that you use a food-grade marker to draw basketball lines onto them.
Contest/Give-Away – Basketball Themed Gift Basket. Filled with snacks, a basketball, toothbrush, floss, mouthrinse, and whatever else you’d like to add.
External Marketing Ideas to Build Relationships Within Your Community:
Celebrate Your Name Week March 4-10 – Fun & Inexpensive give-away idea: Pick 2-4 names each day (that the office is open) to post on Facebook/Instagram, the persons with those names can come by the office on that day only to pick up a FREE toothbrush (or lip balm). An easy way to get posts shared! (Get your name out there!!)
National Nutrition Month – Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan.
Educational Opportunities –
National Kidney Month – Both tooth decay and gum disease can lead to infections that can cause problems for people with kidney disease. A study in the Journal of Clinical Periodontology reported that people with kidney disease and those on dialysis are more likely to have periodontal disease and other oral health problems than the general population.
Sleep Awareness Week® 14th – 20th– It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages. Your goal is to help improve their overall health and well-being with better sleep.
Social Media Post Ideas to Improve Engagement during the month of March:
National Caffeine Awareness Month
National Procrastination Week: 7th–14th
American Chocolate Week: 21st – 27th
World Compliment Day 1st
Pi Day: 14th
Kick Butts Day 17th
Pecan Day 25th
What are your plans to make March a great month? Please share your plans and ideas with me!
Here are some Practice Management & Leadership Tips & Ideas for March 2021
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Are you receiving my complimentary Practice Management, Leadership, and Marketing Ideas in your email inbox each month? If not, please start following today. If you prefer, send me your email address at email@example.com and I will send you an invitation to follow my blog.
So which is more important to your practice growth – obtaining new patients or retaining established patients?
The short answer, both are very important to successfully grow your dental practice.
Yes, new patients are very important, in fact, we should have a monthly new patient goal that we are working toward each month. Offices love new patients. I hear doctors and teams all the time saying “we need more new patients!” They believe that is the answer to all of their scheduling, production, and collection woes. But is that good enough to grow your practice, just ensuring that you’re getting fresh new patients each month?
Well, if you want to spend lots of money and ultimately work harder instead of smarter, then yes. But, I think it’s safe to say, that isn’t your intention or end goal.
And yet, that is exactly what I am seeing many doctors doing in their practice. They are investing time and money to bring in new patients but are not giving the same attention to retaining those new patients. Like they are just spinning their wheels and will eventually just burn out.
Oftentimes, I will see healthy new patient numbers each month, and yet, the office isn’t growing at all and their production is weak. Why is that? When I examine the data, I learn that far too many of their new patients are one-timers. They left the office without scheduling a future appointment. Why is this a bummer situation? Calling, emailing, texting, and snail mailing our patients to get them to reappoint can be a drag. It’s tough to reach patients once they leave. It’s possible of course, but it takes money, time, and energy that could be better spent elsewhere. Unfortunately, we don’t even see those attempts being made to reach out to those unscheduled new patients. No one really knows what happens to the patient after their first visit. Or they make minimal attempts to reach out to the patients before giving up after a couple of months.
What does your new patient experience look like from the initial call, and first visit, to how youstay in touch with them after they leave?
Do you know what your new patient retention numbers look like?
So if the most expensive patients to acquire are your new patients, the easiest and best patients to fill your schedules are those who have come to you before. BUT, you may be thinking… that takes time and money to reappoint established patients too. That’s true but you have a huge advantage when reaching out to established patients of record; It’s the power of pre-existing relationships. (Oh, by the way, on average, it can cost up to six times more to gain a new patient than it does to retain an existing patient.)
What does retaining, reactivating, and reappointing established patients mean for you and the patient?
We are creatures of habit. It’s easier to do something we are already doing than to do something different.
Established relationship. (They already know, like, and trust you. You just need to focus on strengthening that relationship)
No marketing costs – you’ve already paid the initial investment in getting the patient.
What are you doing to keep track of your established patients? What are you doing to ensure your established patients don’t slip through the cracks? Here are some ideas and tips for reactivating and reappointing your patients: https://bettyhaydenconsulting.com/2019/12/31/dental-patient-reactivation-and-reappointment-tips-and-ideas/
Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
What are you doing to keep your new and established patients loyal to your practice?
Loyal patients, isn’t that what we want? Patients that return year after year, accept your treatment recommendations and refer their friends, family, neighbors, and co-workers. They are loyal to your dental practice because they like and trust you. You’ve earned the privilege to serve them not just for a moment but for life.
Is it really a privilege to serve them? Absolutely! Any office that struggles with getting and keeping new patients, struggles with getting patients to accept their treatment recommendations, struggles with the hygiene department’s continuing care reports and Swiss cheese-like appointment schedules, struggles to keep up with all the record transfer requests from patients for their new dental office, will learn (hopefully quickly) that having loyal patients in your practice is an earned privilege. The best part with loyal patients is the aforementioned struggles are greatly reduced or eliminated altogether.
Of course, this takes some work – implementing and following closely, effective office systems/protocols are critical to you successfully retaining your patients and reaching/exceeding your practice goals.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at firstname.lastname@example.org.
Do you enjoy the dental leadership, management, and marketing tips and ideas that I share each month? I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address (email@example.com) and I will send you an invite to follow. This way, you won’t miss a single idea