Dental Office Marketing Tips and Ideas for August 2021

Dental Office Marketing Tips and Ideas for August 2021

Hello Friends,

To help you enjoy a fun and productive summer with you and your team I have some dental marketing (growth) tips and ideas for you for the month of August.

With some planning, enthusiasm, and implementation you have the chance to really set yourselves apart from the other offices in the community, welcome more new patients, exceed your current patients’ expectations have less stress, and more fun as a team. We all need more of that.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Dental Office Marketing (Growth) Tips and Ideas for the month of August…

For many parents with school-aged children, August and September can be hectic months preparing for and getting back into the school routine. Here are some ideas to help make the back-to-school season fun (& healthy) for the community and profitable for your dental office.

Theme:  Back-to-School with Healthy Smiles!

Target Audience: Teachers and school-aged children.

Focus: Preventive Dental Services.

What: Education, Community Involvement, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tips and ideas.
  • Share social media and blog posts with dental health tips for children.
  • Promote special offers just for teachers and students during August.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.
  • Send treats/snacks to your local schools along with some imprinted office items such as toothbrushes.

Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

Or you could do this…

August is “Happiness Happens Month” – Theme: Happiness & Healthy Smiles

Throughout the years, studies have shown that there is a connection between happiness and dental health. That means maintaining your dental health will lead you and your children, friends, and family, to a healthier, happier life down the line.

Patient Appreciation Gift Idea

S’Mores Day is Aug. 10th – Give away little s’more ingredient kits with a note that says: We Need S’More Patients Like You. Thank you for your Referrals!

See this Pinterest Board for S’more Ideas

Social Media Post Ideas to Improve Engagement during the month of August

dental social media content ideas from Betty Hayden Consulting

Happiness Happens Month 
Sister’s Day: 1 (First Sunday)
National Fresh Breath (Halitosis)  Day: 6
Book Lovers Day: 9  
Kiss and Make Up Day: 25
Just Because Day: 27
More Herbs, Less Salt Day: 29

Hope you enjoy these ideas and are able to use some of them to help make the month of August a fantastic one for you, your team, your patients, and the community.

It truly brightens my day to hear from you! If you appreciated these complimentary ideas I  would love for you to please take a minute to leave me a review/recommendation here on GOOGLE and/or FACEBOOK.  Thank you!!

Don’t miss out on any of the ideas that I share each month.  Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn, and Pinterest

May 2021 Dental Practice Management Tips & Ideas

May 2021 Dental Practice Management Tips & Ideas

Hello Friends,

How are things looking for this second quarter? Are you on track to meet your production, collection, and new patient goals?  I hope so. Whether you are on track or not, why not take some time together as a team to find ways you can step things up during the month of May. What can you do to exceed your current patients’ expectations and build more relationships within the community?

Practice Management & Leadership Tips & Ideas:

Hygiene Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. Remind your patients to take some time to squeeze in their regular dental visits before the summer months fly by.

Maybe you’re experiencing the frustration of not having enough appointments available to care for your patients and the new patients calling your office. Yes, that’s great to be so busy (and well-loved) but there is a danger in patients having to wait a long time for an appointment. If a patient calls (especially a New Patient) to schedule an appointment and they can’t get in for 2 or more weeks you are at risk of that patient calling somewhere else to get an appointment sooner or other life’s distractions and priorities getting in their way moving them to cancel last-minute or no-show. If your schedules are so full that patients are having to wait to get in they might feel like you’re too busy for them or that their dental care needs are not important. If you do not have an immediate opening let the patient know that you’ll place them on your priority list and while it doesn’t happen very often if there is an unexpected change to the schedule and you can see them sooner they’ll be the first to know.

It is time to evaluate where you can make some adjustments – for example, add more hygiene hours, drop an insurance plan or two, add a hygiene assistant, raise your fees, etc.

Insurance Renewal – Some insurance companies renew their maximum on June 1st. Find out how many of your patients have benefits remaining that will expire at the end of May and how many will renew on June 1st. Starting now, make Use it or Lose It calls, mail reminders, and share on social media.

If you don’t know where you’ve come from, you don’t know where you’re going.” – Maya Angelou

Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.  

Do you know what your office numbers look like? How many of your active patients are unscheduled? How many patients you’re gaining and losing each month? You need to know where you’re at currently to know how to best care for your patients and what your potential for growth is. To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge.

Team Appreciation Opportunity –  May 21st is National Pizza Day – Bring in pizza for the team.

Doctors, if you’re struggling to reach your practice goals or that there is too much chaos in your practice– feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Looking for some Marketing Tips & Ideas for May? Visit Here: Marketing (Growth) Ideas and Dental Office Appreciation Ideas for Nurses, Teachers, and Police Officers during May 2021

If you appreciated these complimentary ideas I  would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagram, and Pinterest

Dentist Office Marketing Tips and Ideas for May 2021

Dentist Office Marketing Tips and Ideas for May 2021

Hello Friends,

How are things looking for you and your goals for 2021? What are your plans to exceed your patients expectations, engage with the commnity, and have more fun as a team during your second quarter?

Even if your schedule is full and you’re really busy you want to continue to plant your marketing (growth) seeds. Everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing. Everything you do or don’t do, matters. Your marketing (growth) seeds help you to consistently deliver excellent experiences for your patients and get them talking about you.

Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

Dental Marketing Tips and Ideas for May 2021

May is National Smile Month & Save Your Tooth Month  

Theme Idea: “We Always Go The Extra Smile” or “Save your Smiles”

Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)

Goals: Bring in New Patients, Engage with the Community, Increase Production & Exceed Patients Expectations – Oh, and to smile more by having more fun!

Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.

Patients earn entries for Facebook recommendations, Google reviews, and for Referring New Patients.

Videos – Share videos on Instagram, Facebook, and Google about what you’re doing to help your patients and community smile healthier, happier, and more beautifully.

Fun Patient Give-Away/Gift of Appreciation Idea: World Bee Day: 20th – Give away little jars of honey with a gift tag that says “Thanks for Bee-ing Our Patient”.

Educational Idea: National Root Canal Appreciation Week: 2nd-8th – Root Canals Save Smiles. Share the benefits of root canal therapy.

Community Involvement Ideas:  This month makes it very easy to build relationships with some of the local businesses.  Specifically, your Nurses, Police Officers, and Teachers.

During the month of May you have:

Teacher Appreciation Week: 3-7

dental office teacher appreciation ideas betty hayden

National Nurses Day and Week: 6-12 

Dental Practice Ideas for Nurses Week

National Police Week:  9-15

dental office ideas for May Police Officer Appreciation Betty hayden

Stay tuned because I will be sharing more ideas for how you can celebrate and show your appreciation for the teachers, nurses, and police officers in your community.

Social Media Post Content Ideas to Improve Engagement during the month of May 2021

If you don’t regularly share fresh content to your social media platforms I encourage you to start today. It is so important to stay connected with your patients (and the community) via your social media platforms and Google My Business.  Don’t overthink it. Have fun with it. In addition to posts and pictures, create some brief videos to share as well. SEE: Dental Office Social Media Help

National Golf Day: 4th (Our Patients are TEE-Riffic!”)

National Piercing Day: 16th (Share risks of oral piercings)

National Senior Health & Fitness Day: 26

World No-Tobacco Day: 31

Let me know what you plan to implement in your practice during the month of May – I love hearing about your plans and ideas.

Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month?  To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence  – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities.  I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me. 

Would you kindly do something for me, please? If you appreciated these complimentary ideas I  would love for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK. Thank you!

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address to bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Keep Smiling and Stay Healthy!!

Yours for Greater Success,

~Betty

Top Ten Tips for How to Effectively Answer the Dental Office Telephone

Top Ten Tips for How to Effectively Answer the Dental Office Telephone

Hello Friends,

The phone is ringing, the calls are coming in, but appointments aren’t being made. In fact, it is quite possible potential new patients are unintentionally being turned away.

You never get a second chance to make a great first impression.”

What kind of impression is your dental office team creating for you? Do you really know how effective they are in answering the office telephone? Are you tracking how many calls come in and how many of those callers schedule an appointment? Does it really matter? Absolutely!

All your marketing efforts lead people to the phone first. Don’t waste your money by losing the potential patient or aggravating current patients due to poor telephone skills and habits. Your entire team (clinical & admin) should be trained on how to properly answer the phone and effectively care for the caller.  

Answering the phone is a privilege and a great opportunity!

Here are 10 helpful telephone tips & ideas:

  1. Always Smile before you pick up the phone.
  2. Answer the phone within the first couple of rings.
  3. Answer the phone with a thank you for calling, identify the office and give your name. (ex: Thank you for calling Dr. Smiles, this is Betty. I can help you.)
  4. Do NOT let the caller go to voice mail (or a busy signal!) during business hours (including and especially lunch hours). People hate leaving messages. Oftentimes, they’ll hang up and call the next office on their list.
  5. Never, ever answer the phone with “hold please” or “can you hold?”! Take a quick second, find out who they are and what they need. People hate to be put on hold. If you are habitually needing to put callers on hold, you need more people answering the phones.
  6. For the few times when you do need to put a caller on hold – please, consider having a great message on hold service. Here’s why: Should I Use A Message On Hold Service?
  7. Get the caller’s name early on and use it often. BEFORE you answer their initial question, you should know who you are talking with. (ie: “Great question, I can help you that. Again, my name is Betty may I ask your name?”)
  8. Find out how they heard about your office (document the referral source in the software!).
  9. “What type of insurance do you have?” shouldn’t be the first thing you ask. In fact, let the caller bring that part up. Your goal is to build a relationship with the caller, to get to know them and their expectations.
  10. Offer an appointment. Sounds obvious right? You might be surprised to know how many offices miss this important step. Seriously, this one is so simple and yet it is shocking how many offices totally miss this opportunity. Remember, the goal should be to end the call with an appointment scheduled.

Set aside some time to meet as a team – everyone in the office should be trained on how to not only answer the phones but should know how to effectively handle the calls. At the very least, professionally & courteously direct the caller to someone who can help.

Practice, Practice, Practice how to effectively handle different types of calls and questions until you feel comfortable. (Yes, I am talking about role-play – I know we hate role-play  it’s uncomfortable (and embarrassing) to do but it’s necessary to be truly successful. Work through the discomfort. It’s worth it!)

As a team, create your Telephone Principles (scripting guidelines)which are your goals & expectations for each call.

Know how to respond to the following callers (not just answer their question but with the goal of welcoming them into the practice by scheduling a new patient appointment):

  • Shopper Callers – Great opportunity! Typically, the shopper caller has a need and is ready to “buy”, that’s why they are “shopping”.  Don’t blow it by refusing to quote fees over the phone or by failing to invite them to come in for a complimentary consultation.
  • Insurance Questions – Have a great response for: “Do you take XYZ ins?
  • Wrong Numbers – offer an appointment anyway.
  • Sales Calls – Be kind, they’re just doing their job. Maybe they need an appointment. Plus, you don’t know who they know. It’s simple – always be kind.
  • Organizations or local businesses requesting donations – Empower your team to fulfill their request. At the very least, offer them an appointment.

The telephone ringing should never be viewed as an interruption to your already too busy day. Certainly, handling the phones is a big responsibility but it’s an even bigger privilege. Don’t miss out on any opportunities to set your office apart from the others by always exceeding the caller’s expectations.

If you have questions about how to successfully handle telephone calls or need help training your team, don’t wait, ask for help. I’m ready to help you. Email:bhaydenconsulting@gmail.com

If you find the complimentary ideas that I share each month to be helpful for your practice, I would love and truly appreciate for you to please leave a review here on GOOGLE and/or FACEBOOKThank you!!

Be sure to take a second and subscribe to receive in your email inbox each month, my FREE (no spam ever!) dental marketing, leadership, and practice management tips & ideas. Or if you prefer to email me at bhaydenconsulting@gmail.com your email address and I will send you an invitation to follow.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn, and Pinterest