Dental Office Tips and Ideas for Oral Cancer Awareness Month April 2020

Dental Office Tips and Ideas for Oral Cancer Awareness Month April 2020

Hello Friends,

April is Oral Cancer Awareness Month and Oral, Head and Neck Cancer Awareness Week is the 5th – 12th of April –   An excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives.

According to the American Cancer Society, over 53,000 Americans will be diagnosed with oral cavity or oropharyngeal cancer this year. An estimated 10,750 people will die of these cancers,  killing roughly 1 person per hour, 24 hours per day.

While smoking and tobacco use are still major risk factors, the fastest-growing segment of oral cancer patients is young, healthy, nonsmoking individuals due to the connection to the HPV virus. See more: http://oralcancerfoundation.org/events/oral-head-neck-cancer-awareness-month/

april oral cancer awareness dental office ideas

Here are some Oral Cancer Awareness Tips and Ideas to get you Started:

  • Hygiene Continuing Care Opportunity: Encourage your inactive patients to come in for their important free oral cancer screening.
  • Partner with a local business to do free oral cancer screenings at their location.
  • Open House/Oral Cancer Screening Event at your office. (See Tips and Ideas for Dental Office Open House Event )
  • Donate a portion of service/product sales (ie: teeth whitening, fluoride, Invisalign) to Oral Cancer Research.
  • Host or Participate in Oral Cancer Research 5k Walk/Run.
  • Give away Free T-shirts or Bracelets to every patient that makes a donation toward Oral Cancer Research or Just Because 🙂
  • Create a video to share on your social media platforms demonstrating how oral cancer screenings are quick & painless.
  • Bring in your local dermatologist for a lunch n learn to demonstrate oral, head & neck cancer screenings.
  • Have a gift card or gift basket raffle that your patients can enter to win during the month of April.

dentist office oral cancer screenings betty hayden consulting

Consider offering complimentary oral cancer screenings during the month of April or on a designated day…

 Your offer is this:

 April is Oral Cancer Awareness Month

our office is pleased to offer

FREE Oral Cancer Screenings

a National Effort to END ORAL CANCER!

 How can you promote your offer?

  •  Send a Press Release to local newspapers & TV stations.
  • Create a one-page flyer for your patients to share with their friends, family members, co-workers, and neighbors.
  • Talk about it on all of your office Social Media sites!
  • Create a Facebook Complimentary Oral Cancer Screening Event.

If you’re looking for additional marketing ideas not related to oral cancer awareness for April, please visit here: Dental Marketing and Practice Management Ideas for April 

Remember that when your patients are healthy – your practice is healthy.  For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments and oral cancer screenings.

If you’re struggling to reach your practice goals – feel free to contact me for a complimentary, no-obligation 30-minute telephone consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Did you like the complimentary tips and ideas I  shared in this article? I would love and truly appreciate for you to please leave me a review/recommendation here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email each month? If not, please start following us today. If you prefer, send me your email address (to bhaydenconsulting@gmail.com) and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

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Dental Office Tips and Ideas for Marketing to Retirees and Seniors

Dental Office Tips and Ideas for Marketing to Retirees and Seniors

Hello Friends,

Do your marketing efforts include marketing to seniors and retirees? Marketing to seniors typically isn’t a priority for most dentists. However, since advancing age doesn’t mean seniors cannot keep their teeth for a lifetime, why not take advantage of the opportunity to reach out to this generation? Help them to see they’re not destined to lose their teeth. Not only are there many preventive services available to them there are also many cosmetic dental treatment options to help them smile with confidence.   

dental marketing ideas for seniors betty hayden consulting dental coach

A few ways to reach out to Senior Citizens and Retirees:

  • Senior/(Retirees) Appreciation Day (In-office)
  • Senior Health & Wellness Expo
  • Direct Mail Marketing to Senior Living Communities
  • On-site Dental Health Education Presentations for Seniors & Caregivers
  • Website & Social Media Sites

Today, I’m going to focus on ideas for you to use at a community senior health & wellness fair/expo. However, many of the ideas for talking points, presentation and giveaways may be used in the other forms of marketing mentioned above.

Quick Tip: In-House Savings / Membership Plans – Loss of dental insurance may have prevented some people from seeking dental care.  Do you offer an in-house savings plan? If yes, be sure to include that in your marketing materials and posts on your office social media pages and website.

Back to health fairs… they can be challenging for a couple of different reasons.

One, there are a lot of vendors and booths/displays so you’re going to want to make sure that your display table stands out. That it draws the attention of the guests.

Two, most people are there for something free. But, I guess that doesn’t really count as a challenge. It’s an opportunity for you to make sure they won’t leave your display empty-handed. You’ll have many freebies to give away that include your office information.

Many wonder what they should talk about and what sort of items should they give away?

How about these ideas…

Service Talking Points ~

  • Denture/Partial Maintenance & Repair
  • Bad Breath
  • Gum Disease
  • Xerostomia 
  • Teeth Whitening
  • Orthodontics
  • Implants
  • Oral Cancer (On-site screenings)
  • Oral Systemic Health Link
  • Smile Makeover

Presentation / Demonstration ~

  • PowerPoint/Video presentation on a laptop/tablet/LARGE monitor with before and after photos and/or information about your services.
  • How To Demonstrations: Proper Brushing & Flossing Techniques

Display ~

  • Table Cloth
  • Banner (Office Name and Website address)
  • Brochures
  • Business Cards
  • Use nice baskets, containers, and frames to display your items.

Keep your table neat but attractive – too much information and “stuff” will be overwhelming in that setting.

Include a Big Call to Action with a deadline: You could hand out a sheet of paper that has a special offer on it: Complimentary Oral Cancer Screening, New Patient Special or Teeth Whitening Offer. On that sheet include some of the other services you offer. Also, include your social media sites and of course all your office contact info.

Make certain that you’ll have the ability to schedule complimentary consultations and New Patient Hygiene visits right there on the spot. (Access to your schedule…at the very least a copy of the schedule for the next 2 weeks.)

Very Important:  Your display table must include friendly, smiling, approachable and outgoing team members (also wearing, professional & clean attire).

Other things you can do to attract people to your table…

  • Prize Wheel
  • Gift Basket Drawing/Raffle

Lots of FREE stuff! Which brings us to…

Giveaways ~

  • Bottled Water / Reusable Waterbottles
  • Healthy Snacks
  • Xylitol Products- Gum/Mints
  • Sample dental health products with a sticker or tag attached showing that a “refill” may be purchased at your office.
  • Imprinted Toothbrushes
  • Toothpaste
  • Floss / Imprinted Floss Cards
  • Imprinted Pens
  • Magnets
  • My favorite idea for a quick & inexpensive freebie is Lip Balm- (my go-to; http://www.lipbalmexpress)
  • Reusable Bags with your Office Information on them is a handy giveaway, one that allows them to carry their free gifts in and advertise your office for you.

If you’re not looking to spend a lot of money on bags, please consider using small imprinted plastic bags so no one is fumbling with their gifts.

Raffle / Drawing ~

  • Electric Toothbrush
  • Whitening Pen
  • Gift Cards
  • Gift Baskets ( Themes: Dental Health, Gardening, Seasonal items, Spa, Etc. – don’t hesitate to team up with local businesses for basket items)
  • Free Teeth Whitening and or $ off Dental Treatment ( NOTE: they can either check the box for which one or all that they are hoping to win. Use a full sheet of paper with prize options and large space for them to fill out their name, email, address & phone (to be used later to send nice to meet you cards).

Should you decide to use a Prize Wheel instead of Raffle/Drawing be sure to find another way to capture their information so you can follow-up with a “pleasure to meet you” thank you card after the event.

Another Quick Tip: Include the Caregivers – be sure to have information on hand and give-aways for the care-givers. Especially because it’s often the care-givers that are the decision-makers.

Encourage attendees to “like” your office Facebook page and “follow” your office on Twitter, Instagram, and Pinterest. Perhaps you can offer some type of incentive/reward for visiting your social media sites.

Take a few minutes before and after the event to briefly introduce yourself to the other vendors and businesses at the expo. Give them a gift some of your office freebies. This is a great opportunity to build relationships within your community.

So many ways for you to have a fun and successful senior health and wellness fair. Do you have any other ideas that have worked well for you? Please, share them with me.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please take a minute to leave me a review here on GOOGLE and/or FACEBOOK

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address to bhaydenconsulting@gmail.com and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my website with your dental friends.

Yours for Greater Success,

~Betty – Dental Coach

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

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Is Your Dental Office Pastdue For A Cleaning?

Is Your Dental Office Pastdue For A Cleaning?

Hello Friends,

Are you past-due for your dental office cleaning? Or maybe you’ll be spending some time this month cleaning and freshening up the office before the new year.

I encourage you to make a checklist of all the areas in your office that may need some cleaning.  I’ll help you get started by showing you how to take advantage of using your 5 senses while cleaning your office. This is by no means an exhaustive cleaning list but it will give you ideas of where and what to clean.

Before you read on please remember that the patients (and potential patients) perception of you, your team, the office, and the quality and safety of the care you provide is your reality.

dental office cleaning and organizing checklist betty hayden

 

Sight, Smell, Sound, Touch, and Taste.

SIGHT

What do your patients and potential patients see?

Areas to “see” include;

Office Exterior

  • Signage
  • Windows
  • Landscape/Weeds
  • Garbage/Debris
  • Safety Concerns/Handicap accessibility

Office Interior

  • Reception Room – Sit in your reception room, what do your patients see, touch, hear, smell and taste? Look high and low. What do you see? Dirty carpeting/flooring? Outdated magazines & decor? Stained or worn chairs? Peeling wallpaper? Cobwebs? Dusty plants/floral arrangements? Light bulbs that are out?  Look over at the front desk area, if you see a sliding glass window that is full of signs and papers telling your patients what to do and what not to do…remove them immediately! In fact, remove the glass. It’s very unwelcoming!
  • Restroom – Most if not all of your patients that visit your restroom WILL determine the quality and safety of your care from that experience. (Isn’t that true of you when you’re at a restaurant or any public restroom? No one wants the gas station bathroom experience…not even when you’re at a gas station.) Your restroom should be clean, nicely decorated and well stocked with quality paper products and soap.
  • Front Desk Area – Clutter represents indecision. Make a decision to get rid of the clutter! (That includes any sticky notes attached to computer monitors, coats/sweaters hanging on the backs of chairs and fast-food drink containers sitting out on the counters.) Purchase hot/cold beverage tumblers, preferably with your office logo on them for your team members to use at their workstations – this looks much nicer than your patients seeing soda bottles or coffee shop cups.

While you’re visiting the front desk area, don’t forget about cleaning these areas too…

  • Current Protocols–  Hygiene Continuing Care, Incomplete Treatment Reports, Confirmation, A/R-Collections, Greetings, Patient Hand-off,  New Patient Welcomes, and Referral Thank you’s, etc.
  • Paper Communication Materials –Intake forms, Letterhead, HIPAA forms, Financial Policy & Postcards.
  • Job Responsibilities/Descriptions –Have every team member write down a detailed list of all of their job responsibilities. This is VERY helpful in determining more effective ways of doing things as well as finding out what is NOT being done.

Moving on to other areas of the practice…

  • Operatories – Sit in the treatment room chairs. What do you see? What do you hear? What do you taste? What do you smell? How do you feel? Again, your patients don’t measure the quality of care, they measure the quality of their experience. Keep your patients loyal to your practice by making certain they consistently have great experiences.
  • Closets – Make an inventory checklist. Throw away any expired or outdated products, equipment, manuals, etc. While you’re at it, if there is anything that isn’t be used properly due to lack of education or training, go ahead and schedule a time for continuing education/training.
  •  Equipment/Technology – What needs repairs, upgrades or to be tossed? Computers, Software, Internet Speed & Access, Printers, Copiers, Telephone Systems, TV’s, Postage machines, including…dare I say, typewriters?
  • Employee breakroom(area) / staff lounge – don’t forget about the employee break area. Is it clean and organized? Check out the refrigerator, microwave, cabinets, counters, and tables. There is no reason for this room to be messy and/or dirty
  • The Team – Appearance – Wear clothes that reflect the excellent care you give your patients. Professional, clean, and wrinkle-free clothes.  Clean hair, nails & body).  Attitudes – Remove any toxic attitudes.                                                                          Office Policies – Review and update employee benefits and expectations. A Happy Dental Team is not just a dream!

TIP: Make a cleaning schedule – including the who, what & when.  When will the parking lot, restrooms & reception room be checked & cleaned? This should be done several times throughout the day. Do not wait for the “cleaning person” to take care of those areas.  If the flooring needs to be vacuumed… vacuum it. If the glass on the windows/doors have fingerprints…clean them. If the restroom toilet and sink are dirty… clean them.  Make a promise as a team that if you see it (and you know you do) clean it.

SMELL

  • Get rid of the dreaded dental office smell. There are products out there that will eliminate that smell without aggravating patients with allergies. Bake chocolate chip cookies if necessary.  Be cautious when using scented candles, air fresheners, and essential oils that they are mild and won’t aggravate those with allergies.

SOUND

  • Keep the noise down! Patients want to be put at ease; they don’t want to hear the latest office gossip or a TV that is too loud. Avoid using patients’ full names or complaining about patients when you can be heard from the reception room or treatment chair.
  • Music – Consider playing music in the reception and treatment rooms. Wireless headphones will allow patients’ to listen to music or the TV while in the chair.
  • Telephone Greetings/Messages – What do your patients and potential patients’ “hear” when calling the office? Be sure that what they hear is a reflection of your goals and vision. See How To Effectively Answer The Dental Office Telephone

TASTE

  • Beverage Station in the reception room. Complimentary coffee, tea, cold bottled water, juice, etc. See this Pinterest board for beverage station design ideas.
  • Snacks – Offer snacks such as fruit, granola bars, etc. This is especially nice for patients that may have been in for a lengthy appointment and need a little boost in energy.
  • Allow patients to rinse with mouthwash before and after the appointment.
  • Offer pre-pasted toothbrushes for patients that didn’t have time to or forgot to brush their teeth before their appointment.

TOUCH

  • Reception Room – Is it comfortable & welcoming?

Reading Material – Have a variety of magazine and books for patients to read.

Temperature – Keep the temperature in the reception room at a comfortable setting.

  • Treatment Rooms – Be sure that your patients are comfortable during their visit.

Massage Pads on Chairs

Blankets (If you have a patient that is always cold, pop the blanket in the dryer for them right before appt).

Distractions –  (Movies, Music, Digital Aquarium, Etc.)

Give Painless Injections…always.

Put your patients at ease by talking with them before you start looking in their mouth.

  • Free Stuff – Give away items imprinted with your office name, website and phone number to each patient at their appointment. Such as; toothbrushes, magnets, calendars, pens and lip balm.

Using your 5 senses, look closely at yourself, your team, the exterior, and interior of your building, all office systems, your lab, sterilization procedures, website & social media sites, marketing materials, marketing programs, and the patient experience.

Your goal should be to find ways to consistently exceed your patients’ expectations and remove anything that is hindering you from reaching that goal.

If you’re struggling to reach your goals each month or struggling to get your team on board with your vision for the practice maybe a coaching relationship is just what you need. Feel free to reach out to me to set up a complimentary 30-minute call to discuss how a customized coaching program will help you to reach/exceed your goals.

If you enjoy the complimentary ideas that I share each month, I would love and truly appreciate for you to please leave a review on GOOGLE and/or FACEBOOK

Are you receiving my free dental marketing and practice management ideas every month to your email? If not, PLEASE take a second and follow today or send me your email address to bhaydenconsulting@gmail.com and I will send you an invitation to follow. This way, you won’t miss a single idea. Feel free to share my blog with your dental friends.

 ~ Thank you!

Yours for Greater Success!

~Betty

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