How are things looking for you and your goals for 2021? What are your plans to exceed your patients expectations, engage with the commnity, and have more fun as a team during your second quarter?
Even if your schedule is full and you’re really busy you want to continue to plant your marketing (growth) seeds. Everything that you do, everything that the patient (and potential patient) sees, hears & feels is a form of marketing. Everything you do or don’t do, matters. Your marketing (growth) seeds help you to consistently deliver excellent experiences for your patients and get them talking about you.
Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com.
Dental Marketing Tips and Ideas for May 2021
May is National Smile Month & Save Your Tooth Month
Theme Idea: “We Always Go The Extra Smile” or “Save your Smiles”
Focus: Healthy & Beautiful Smiles (Preventive & Cosmetic Services)
Goals: Bring in New Patients, Engage with the Community, Increase Production & Exceed Patients Expectations – Oh, and to smile more by having more fun!
Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with Lawn games, BBQ supplies, Sunscreen, Citronella candles, Toothbrushes, Paper products, Chalk, etc.
Patients earn entries for Facebook recommendations, Google reviews, and for Referring New Patients.
Videos – Share videos on Instagram, Facebook, and Google about what you’re doing to help your patients and community smile healthier, happier, and more beautifully.
Fun Patient Give-Away/Gift of Appreciation Idea: World Bee Day: 20th – Give away little jars of honey with a gift tag that says “Thanks for Bee-ing Our Patient”.
Educational Idea: National Root Canal Appreciation Week: 2nd-8th – Root Canals Save Smiles. Share the benefits of root canal therapy.
Community Involvement Ideas: This month makes it very easy to build relationships with some of the local businesses. Specifically, your Nurses, Police Officers, and Teachers.
During the month of May you have:
Teacher Appreciation Week: 3-7
National Nurses Day and Week: 6-12
National Police Week: 9-15
Stay tuned because I will be sharing more ideas for how you can celebrate and show your appreciation for the teachers, nurses, and police officers in your community.
Social Media Post Content Ideas to Improve Engagement during the month of May 2021
If you don’t regularly share fresh content to your social media platforms I encourage you to start today. It is so important to stay connected with your patients (and the community) via your social media platforms and Google My Business. Don’t overthink it. Have fun with it. In addition to posts and pictures, create some brief videos to share as well. SEE: Dental Office Social Media Help
National Golf Day: 4th (Our Patients are TEE-Riffic!”)
National Piercing Day: 16th (Share risks of oral piercings)
National Senior Health & Fitness Day: 26
World No-Tobacco Day: 31
Let me know what you plan to implement in your practice during the month of May – I love hearing about your plans and ideas.
Friends, Do you know how many of your active patients have a future appointment and how many do not? Do you know how many new patients you are welcoming into the practice AND how many patients you’re losing each month? To help you get that data quickly, like within minutes – if your PMS is either Dentrix, Eaglesoft, or Open Dental you can request a complimentary, no-obligation practice data snapshot here: Game-Changing Awareness from Dental Intelligence – Within minutes we’ll identify your practice’s strengths and uncover hidden opportunities. I am happy to assist you with this at no charge and with absolutely no obligation to do anything further with me.
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Keep Smiling and Stay Healthy!!
Yours for Greater Success,