August and September can sometimes be tricky months for practice growth & healthy schedules because of the back-to-school season distractions taking place for many families. The ideas I am sharing will help you easily, effectively, and inexpensively make the month of August a fantastic one for you, your team, your patients, and the community.
Before I share the tips and ideas for August – if you’re looking for ideas for a different month(s) or ideas for meetings, office events, team building, how to answer phones effectively, and so much more – did you know that you can search for past posts/articles from the search bar? Simply type in a keyword to the topic you’re looking for. If you can’t find what you need or have an idea for a topic that you’d like me to address feel free to reach out to me at firstname.lastname@example.org.
Dental Marketing and Practice Growth Tips & Ideas for August 2022
Time for School! (ugh, I’m not ready for it – still too much summer fun to be had) Here are some ideas to help make the back-to-school season fun (& healthy) for the community and profitable for your dental office.
Theme: Back-to-school with Healthy Smiles!
Target Audience: Teachers and school-aged children.
Focus: Preventive Dental Services.
What: Education, Promotion, and Special Offers
• Send a press release to local print and online papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
• Facebook (live) videos sharing the back-to-school tips and ideas
• Share social media and blog posts with dental health tips for children.
• Promote special offers just for teachers and students during August.
Tooth bags – Make up little bags or boxes with a “congratulations on your lost tooth” message from your office with space to write the child’s name. Deliver these to local elementary schools for them to keep on hand for when a student loses a tooth during the school day. In their early years, both of my kids came home from school with their tooth wrapped in a napkin or in a plain Ziplock bag. Why not take advantage of this opportunity to advertise your office?
Donations – Use your office as a community donation site for backpacks, school supplies, or new & gently used books to be donated to local children and/or schools in need. Advertise in the office, on your social media sites, to local businesses, and the news media via press releases that your office is collecting donations for school supplies or books.
This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, and hand out small thank you gifts (ie toothbrushes or lip balm) that are imprinted with your office information or have a raffle they can enter to win a prize.
Patient Appreciation Idea – Sneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th –
Give away a zucchini with an attached tag/label with your office name/contact info and a zucchini recipe for patients to take home or share with their neighbors. By the way, this is a super easy way to get your patients talking about you – especially if you give them one to share with their neighbor(s).
Ortho Services – National Align Your Teeth Day: 11
This is a great opportunity to promote your ortho services/treatment options.
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Doctors, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at email@example.com
Social Media Post Ideas to Improve Engagement during the month of August – be active on your social media platforms! (hint: you know that you can schedule the posts in advance, right?)
Happiness Happens Month
National Wellness Month
National Fresh Breath (Halitosis) Day: 6th
Sister’s Day: 7th (First Sunday)
Book Lovers Day: 9th
S’mores Day: 10th
International Lefthander’s Day: 13th
National Honey Bee Day: 20th
Take these ideas and implement them in your practice and make August a great month!
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Yours for Greater Success,
~Betty – Dental Coach
Before you go, would you pretty please do something for me? If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links: GOOGLE and/or FACEBOOK Thank you so much!!