July 19, 2023 by bettyhayden

August 2023 Dental Marketing, Social Media Content, and Practice Growth Ideas

Hello Friends,

Before I share the tips and ideas for August – if you’re looking for ideas for a different month(s) or ideas for meetings, office events, team building, how to answer phones effectively, and so much more – did you know that you can search for past posts/articles from the search bar? Simply type in a keyword for the topic you’re looking for. If you can’t find what you need or have an idea for a topic that you’d like me to address feel free to reach out to me at bhaydenconsulting@gmail.com.

August 2023 – Dental Marketing, Social Media Content, and Practice Growth Tips & Ideas

For many parents with school-aged children, August and September can be hectic months preparing for and getting back into the school routine. Help to make the back-to-school season fun (& healthy) for the community and profitable for your dental office.

Theme: Back-to-School with Healthy Smiles!

In-Office & On your Social Media Platforms share Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what to do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.

Promote special offers just for teachers and students during August.

August is Get Ready for Kindergarten Month – encourage parents to schedule their child’s dental visit before school starts.

Community Engagement Ideas:

School Supplies Donations – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need.

Patient Education and Treatment Ideas

National Fresh Breath (Halitosis) Day: August 6^th

Ortho– If you provide orthodontic services to your patients there is a special day in August just for you! National Align Your Teeth Day: August 11^th – Great opportunity to showcase the ortho treatment you offer!

Patient Appreciation Idea – Sneak Some Zucchini Onto Your Neighbor’s Porch Night: August 8th –

Give away a zucchini with an attached tag/label with your office name/contact info and a zucchini recipe for patients to take home or share with their neighbors. By the way, this is a super easy way to get your patients talking about you – especially if you give them one to share with their neighbor(s).

Social Media Post Content Ideas to Boost Engagement During August

Golf Month

National Dog Month

World Photo Day: 19^th

Senior Citizen’s Day: 21^st

More Herbs, Less Salt Day: 29

Enjoy! Wishing you all a happy, productive, and stress-free August.

Before you go, If you appreciate and enjoy the complimentary ideas and content that I share each month – I would LOVE for you to PLEASE leave me a review/recommendation on Google or Facebook. Simply click the following links… GOOGLE and/or FACEBOOK – I look forward to hearing from you. Thank you so much!!

Yours for Greater Success,

~Betty (Dental Coach)

May 31, 2023 by bettyhayden

June 2023 Dental Practice Management, Leadership, and Team Building Ideas

Hello Friends,

Here are some practice management reminders, leadership, and team-building ideas that can easily be implemented during the month of June. (Don’t wait until the end of the second quarter of the year to evaluate if your and your team’s daily actions are in harmony with your practice vision and mission. )

For Marketing, Social Media Content, and Practice Growth Ideas for June Visit: June 2023 Marketing Ideas

Leadership & Team Building & Appreciation Idea

Practice improvement and growth start with you and your team! Remember, there is no way that the quality of patient care and experiences will exceed the quality of the people who provide it.

“It is literally true that you can succeed best and quickest by helping others to succeed.” –Napolean Hill

Invest in your team – Thoroughly train your employees (new & old) on your practice goals, systems, expectations, software, telephone skills, dental procedures, protocols, etc. Include regular continuing education – you can do this with in-office training, webinars, lunch and learns, and seminars/classes outside of the office.

Doughnut Day or Donut Day: June 2nd – Bring in donuts for the team!

Recess at Work day is June 15th – Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, and turn up the radio. How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

Practice Management Reminders & Ideas

Unscheduled Patients – Now is a great time to reach out to your unscheduled patients both active and inactive patients. Why? Because for your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.

Some questions to consider:

Of your active patients (seen in the last 18 months) how many have a next appointment scheduled and how many do not?
What systems are in place to ensure the team is staying in touch with your unscheduled patients?
How many patients left the practice this year?
What can you do together as a team to retain more patients by consistently exceeding their expectations?
What can you do together as a team to help more patients say yes to your very best care? Remember, When your patients are healthy – the practice is healthy.

Knowing your practice numbers and doing something with what you know about those numbers is key to growing and improving your practice. Numbers tell a story. Numbers tell you if your practice is healthy or unhealthy.

Reviews & Recommendations – Ask your patients to please review your office on Google and recommend you on Facebook. Don’t simply rely on third-party companies to do this for you. It’s so simple (& free) to invite your patients to do this for you.

“Let no one ever come to you without leaving better and happier.” ― Mother Teresa

Practice Owners, if you would like to grow and improve your dental practice and have wondered what it might be like to work with me and what coaching is all about… please feel free to reach out to me to schedule a complimentary, no-obligation coaching call at bhaydenconsulting@gmail.com.

As always, wishing you all a happy and productive month!

Please... If you enjoy the complimentary ideas that I share or if they’ve been of help to you and your practice – I would truly appreciate it if you would please take a second and leave a review/recommendation for me on GOOGLE and/or FACEBOOK. Looking forward to hearing from you. Thank you!!

Yours for Greater Success,

~Betty (Dental Coach)

August 18, 2020 by bettyhayden

Top 30 Little Things To Make BIG Things Happen In Your Dental Practice

Hello Friends,

It’s the little details, the little things that can make the biggest impact on your practice growth and the happiness of your team.

“Sometimes the little opportunities that fly at us each day can have the biggest impact.”
― Danny Wallace, Yes Man

Best of all, the little things (ideas) that I am sharing today are FREE or very low-cost and most only require seconds of your time. The fact that they take very little time is just what we need right now, isn’t it? It is hectic, stressful, and busy during the workday but now more than ever we need to do what we can to not let these little opportunities pass us by to have happier, successful, and less stressful days!

Here is a list of 30 little things you can do starting today to greatly improve your office and in turn, your personal life too! Win-Win!

Hello, Good Morning! – Make it a point to greet your fellow team members’ every morning. Let people know that you see them and acknowledge them with a hello.
Smile More – Smiles are contagious. Smile before you pick up the phone, smile to passersby, smile to your teammates, and smile in the mirror. Smiling will boost your mood, put people at ease, and makes you more likable. (Wearing a mask? Smile with your eyes!”)
Say My Name – Everyone likes to hear his or her name. Greet your patient’s by name. Use their name during treatment. Thank them by name for coming in or calling. (Tip: Ask the caller’s on the telephone what their name is and use it during the call. They’ll love you for it 😉 )
Thank you – Express your appreciation. Saying thank you improves your office, your health, and the patient’s experience.
Choose to be Positive – Your attitude is a choice and that choice is 100% within your control. Avoid spreading negativity by sharing bad patient experiences, personal problems, or problems with other team members. Choose to be happy and positive.
Be Kind – Be kind to your patients, strangers, sales reps, and callers.
I’m Sorry – Accept responsibility when you are wrong. Be honest; simply say “I’m sorry I/We messed up”. (Tip: Keep small ($5) gift cards for coffee to give to your patients when you’ve messed up, i.e. running late, lab case mistake, appt. mix up, etc.)
Friendly Greetings – Warmly greet every person that visits the office. Even if you’re on the phone or taking care of a patient, you can acknowledge the other person with a smile.
Say Please – Make it a habit to say please every time you ask for something.
Schedule Appointments – Make sure every patient leaves with their next appointment scheduled.
Check it Twice – Before you send that email, letter, or text, check it for spelling errors.
Social Media Sites – If your office is using social media sites be sure to like and follow the pages of local businesses within your community. Click the LIKE button or comment on their posts. This is an easy way to build relationships.
No Cell Phones – Turn down the volume and put your cell phone away while you’re on the clock. Ask your family and friends to call the office line in the event of an emergency. Be fully present during work hours.
Write it Down- Start and end your day with to-do lists. Write a note or set an electronic reminder to check on that claim, call your patient, check voice mail, etc. Writing things down prevents you from forgetting things that are important. (Tip: Avoid placing sticky notes around your workstation. Clutter is chaos to the patient. Place reminders in a notebook that you frequently refer to or set electronic reminders.)
Commendation – Commend a fellow team member when you catch them doing something “right”. Commendation boosts morale. (Tip: Commend & reward the behavior and actions that you want to see more of.)
Business Cards – Carry your business cards with you and use them! Get your team personalized business cards to hand out to patients and people they do business with. (Tip: Use the back of the business card with a call to action invitation.)
Stay on Time – If you’re often running behind schedule, investigate as to the reason(s) why. If you know the why… change whatever it is causing you to stray from the schedule. Running behind schedule sends a message to your patients and your team that you don’t respect their time. Arriving at the office with plenty of time before the first scheduled patient, expecting your patients to arrive on time, never wait on hygiene exams, calculate the actual amount of time it takes to do procedures, control the schedules, these things will help you stay on time.
Patient of the Day! – Select a patient from the day’s schedule to be your “patient of the day”. Give them a certificate, a small gift and take their picture to share on your social media sites. This is a fun and inexpensive way to exceed your patients’ expectations. SEE Dental Patient of the Day Ideas
Post-Op Calls – Doctors and Hygienists, call your patients at the end of the day to see how well they are doing. (Tip: Call all patients that received an extraction, perio treatment, difficult procedure, were fearful or new to the office.)
Pre-Op Calls – Doctors and Hygienists start building your relationship with a new patient before they step foot in the practice. Call and give a warm welcome, let them know you are looking forward to meeting them at their appointment. It’s unexpected, takes only a few minutes, and will really make your new patient feel special.
Send a Card – In this electronic age, rarely do people get “real” mail. Send hand-written thank you, get well, thinking of you, anniversary, sympathy, and congratulations cards to your patients. They will truly appreciate it! (Tip: Keep a supply of cards on hand in the office.)
Everybody Clean Up – Pick up the piece of paper from the floor, dust off the plants, keep your workspace, and the restroom clean. SEE Clean Your Dental Office
Replace the roll of Toilet Paper – Even if there are still a few squares left to spare, replace it with a fresh roll. While you’re at, go ahead and fold the toilet paper into a pretty fan. #kiddingnotkidding
Huddle Up – The morning meeting is essential for a successful day. If you tried in the past to have a morning huddle and it didn’t work out… try again! However, this time, please follow these tried and true suggestions & tips for morning meeting success.
Negative Gossip – Refuse to listen to gossip and stop speaking & spreading gossip. Simple. As. That.
Dress the Part – If you want it to be a great day, start by looking great. Wear clothes that reflect the excellent care you give your patients. This means wearing professional, clean, and wrinkle-free clothes. Also, your hair and body should be clean and odor-free. (Yes, I went there.) P.S. Even with all the PPE there is no excuse to look sloppy and unkempt.
Verbiage Matters – Use these words often: Absolutely, I’ll be happy to, My pleasure, You are very welcome, Certainly, and Right away.
Acknowledge and Reward Referrals – For every patient you must have a referral source, how else will you be able to track what marketing works and what doesn’t? Especially if you want more referrals from your current patients, then reward the behavior that you want to see more of. Acknowledge and Reward your referrals.
Answer the office Phone – This one is KEY to your success. All of your marketing efforts lead people to the phone first. Answer the office phone during the times when patients and new patients are most likely to call. This includes lunch hours. SEE How to Effectively Answer The Dental Office Phone
Memorable Goodbyes – Make a great last impression with a friendly goodbye…be sure to use the patient’s name. Give them something good to talk about.

“I try to do the right thing at the right time. They may just be little things, but usually, they make the difference between winning and losing.”

~Kareem Abdul-Jabbar

Do the right thing, as a team work together to implement these little things in your office every day. Print this list and review it at your next team meeting. Enjoy practice growth with a happier team and happy patients.

Did you enjoy these tips and ideas? I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK

Seriously, your kind words always warm my heart! Thank you!

If you would like help implementing these or other ideas into your practice and daily life, contact me at bhaydenconsulting@gmail.com to learn more about my personalized coaching services.

Are you receiving my complimentary Dental Practice Management and Marketing Ideas via your email each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.

Yours for Greater Success!

~Betty

Dental Coach

P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

May 3, 2016 by bettyhayden

Dental Marketing and Practice Management Ideas for June

Hello Dental Friends,

NOTE: For updated dental marketing ideas for the month of June, visit HERE

How is your second quarter looking? I hope you’re happy with your production, collections, new patient numbers and the appointment schedule.

Today, I’m going to share some marketing and practice management ideas with you to help you close out your second quarter better than ever.

Theme: Cruise on in for Better Dental Health

Product Feature: Sealants (Adult & Child)

“A Tooth Without A Sealant is like a Car Without A Seat belt”

Half off Sealants during the month of June or special pricing on full mouth.

Pull Incomplete treatment plan report – Call anyone with sealants treatment planned and send a card that creates urgency for treatment and highlights the special offer.

If you are interested in having me help your office create a custom “Cruise On In For Better Health” (or different themed) campaign that includes ideas for special offers, patient give-aways/drawings, community involvement, cross marketing with local businesses and recare/incomplete treatment scripting, please contact me today at bhaydenconsulting@gmail.com

Here are some more ideas for you…

National Migraine and Headache Awareness Month & National Headache Awareness Week: 2-8 Educational Opportunity – If your patient doesn’t suffer from headaches they surely know someone who does so this can be a great referral opportunity as well.

Opportunity to Exceed Patient Expectations ~ Got a Patient going on a Vacation? If you are planning a summer vacation, be sure to pick up a complimentary toothbrush & travel-sized toothpaste!

Gift Certificates – See Dental Gift Certificates Make Great Presents for ideas on how to use gift certificates to grow your practice.

Practice Management Ideas and Reminders ~

Hygiene Continuing Care/Recare Reminders:

Postcard & Social Media Site Scripting Idea: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Recess At Work Day: 16 (Third Thursday)

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows, turn up the radio and dance indoors. How about a sweet treat to enjoy during “recess”? (ie: ice cream, frozen drink, etc.) **Remember to take pictures and video of the team having fun together so you can share on your social media sites. 🙂

Hope you enjoy these ideas and are able to use some of them to help make the month of June a fantastic one for you, your team and your patients. Please let me know how you plan to use the ideas and what the outcome is. I love to hear about your success stories!!

If you have any other thoughts or ideas feel free to comment below. Or if you liked these ideas, please click the like button. Thank you! Should you have any questions about this post, please email Betty: bhaydenconsulting@gmail.com

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. (Simply click the link on this page that says subscribe via email) This way, you won’t miss a single idea! PLEASE, feel free to share my blog with your colleagues.

Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest

Yours for Greater Success,

~Betty